•
Today is the last day to save $200 on your tickets to ReadWriteWeb Mobile Summit 2010 ! Tomorrow the price goes up to $595. Register now! The ReadWriteWeb Mobile Summit will take place May 7, 2010 , in Mountain View, California and will be an exploration of the latest mobile development trends, both the technology and the emerging business applications. We are looking forward to some amazing discussion and debate about mobile with participants like : Sponsor Deb Schultz of Altimeter group Patrick Chanezon, Don Dodge & Bob Meese of Google Ted Morgan of Skyhook Wireless Scott Raney & Tom Tunguz of Redpoint Ventures As with our first event, the Real-Time Web Summit last October, the Mobile Summit will be in the "unconference" format. We discovered in October that the unconference is a perfect complement to our brand, because it encourages a high quality two-way dialog. Not only that, but the knowledge and ideas that came out of our Real-Time Web Summit were practical and useful - we got a lot of great feedback about that. As with our previous event, the Mobile Summit will be facilitated by Kaliya Hamlin , who in our opinion is the best in the business at this style of event. We're using the same venue too, the beautiful Computer History Museum. Mobile was one of our top five trends last year and continues to undergo explosive growth , so our aim with this event is to help you navigate the opportunities. Get ready to explore, think and create the future of mobile! Because it will be you - the attendees - who ultimately set the agenda. You can begin adding your suggestions now. We will have two main tracks at this Summit, Development and Business . Here's a sample of some of the topics we'll explore in both of these tracks: Geo-location services - what can you do using location as a platform ? Commerce & Marketing - as more and more consumers use smartphones, how can businesses utilize this channel? Content, Publishing & Recommendations - the technologies and best practices. Mobile Social Networking - how to tap into communities on mobile devices. Internet of Things - the emerging opportunities from sensor and RFID data. Augmented Reality - the technology and business applications of AR. Native App vs. Browser Based - Including iPhone, Android, RIM, Palm, Windows Mobile and Symbian. If you're a company in the Mobile Internet market, you may be interested in helping sponsor this event. Current sponsors include: Platinum Sponsor: CallFire CallFire allows SMBs and developers to easily & cost-effectively build rich interactive phone systems. In minutes, users can create useful toll free hot-lines, send notification & emergency response phone calls, and even setup cloud call centers with agents located anywhere in the world. CallFire's text-to-speech engine lets you create database-driven appointment reminders, toll-free information hotlines & outbound power-dialing campaigns for pennies a call. Call 877.897.FIRE to learn more, or check out a video: IVR , Cloud Call Center , Toll Free Numbers . CallFire will be introducing our very own Richard MacManus for the keynote and has a surprise giveaway for all attendees of the morning keynote - so make sure you arrive early! Travel Sponsor: World Mate WorldMate, the world's leading mobile travel assistant with over 5 million members worldwide, is the official travel sponsor of the upcoming 2010 ReadWriteWeb Mobile Summit. Add WorldMate to your Blackberry or iPhone today and use its powerful features to deliver an unparalleled travel experience as you make your way to the Summit on May 7th in Mountain View. WorldMate can recommend flights, hotels and ground transportation to suit your individual needs - you can even book your travel through the mobile application. Visit www.worldmate.com for more information. Lunch Sponsor: Alcatel-Lucent Finally, Alcatel-Lucent will be sponsoring the lunch at the Mobile Summit. By the way, this isn't a boxed lunch, we know that shaping the future of mobile takes energy and therefore you need good food - so we're pleased to announce the lunch will be fresh grilled made to order tacos, burritos & quesadillas. Also, while ordering your lunch make sure to drop your business card in for a chance to win one of the six iPads Alcatel-Lucent's team will be giving away! Please contact our COO Sean Ammirati for more information on the sponsor options. The ReadWriteWeb team is excited about our second event and we can't wait to discuss the opportunities in Mobile with you on May 7. You can find banners and logos to link to our event here , if you're so inclined. We hope to see you on May 7! Discuss

Continued here:
Mobile Summit Second Round Pricing Ends Today! Last Day to Save $200!
Tags:
Business,
California,
computer history museum,
Deb Schultz,
Hamlin,
mobile,
mobile summit,
mobile-internet,
opinion,
Patrick Chanezon,
Platinum,
price,
recommendations,
Richard MacManus,
Sean Ammirati,
skyhook wireless,
Sponsor,
style,
Summit,
technology,
Ted Morgan,
tickets,
topics,
windows
•
According to Smaato , a mobile ad optimization and advertising company, Internet users on Symbian phones, feature phones and Windows Mobile phones are far more likely to click on mobile ads than users on iPhones, Android phones, Palm devices and Blackberries. To get this data, Smaato , analyzed over 4 billion ad requests on 36 mobile ad networks . Worldwide, the click-through rate (CTR) for Android users declined markedly over the last two month. While Android still had an above-average CTR in January (just behind Symbian), Android ranked at the bottom of Smaato's ranking for March. Sponsor Android in South East Asia While the worldwide CTR for Android is down, however, the CTR for Android phones in South East Asia is far higher than for any other platform. Sadly, Smaato only publishes a comparative index doesn't release the actual click-through rates for all the ad networks it supports. Because of this, it isn't clear if this just means that the CTR for all the other platforms in South East Asia simply dropped, or if the usage patterns for Android phones in countries like Singapore, Malaysia, Indonesia and the Philippines are very different from the worldwide average. Who Clicks on Mobile Ads? Symbian and Feature Phone Users Surprisingly, users with Web-enabled feature phones are far more likely to click on ads than those on most smartphone platforms, even though the user experience is likely to be far inferior to clicking on an ad on a smartphone. According to Smaato's analysis, Symbian users are more likely to click on ads while surfing the Web on their devices than users on any other platform. While we can only speculate as to why this is the case, chances are that this has more to do with the different user demographics than the actual user experience on these devices. For more details from Smaato's report, including fill rates for different ad networks and data from previous reports, head over the company's website . Discuss

Read the original here:
Who Clicks on Mobile Ads? Symbian, Feature Phone and Windows Mobile Users
Tags:
actual,
comparative index,
data,
feature-phone,
internet,
mobile,
mobile ads,
Singapore,
Smaato,
South East Asia,
south-east,
user,
windows,
windows-mobile
•
Posterous , one of our favorite light blogging services , started out as a very minimalist blogging and media sharing platform. In its earliest days, the only way to actually post a story to Posterous was by email. Today, however, Posterous announced the next version of its blog editor, which takes Posterous away from its minimalist origins. Posterous now allows users to upload images, videos and documents directly from the web editor, for example. In addition, Posterous now also features a full rich text editor. Sponsor "We Aint No Stinking Microblog" As Posterous's co-founder Garry Tan notes in the announcement , the company doesn't want to be seen as a microblogging service. New Features The service still puts a lot of emphasis on sharing media files. The updated editor now allows users to upload multiple images, audio files, videos and documents in parallel. In addition, Posterous users can now rotate images and reorder image galleries by simply dragging and dropping files. Starting today, Posterous users can also finally combine and ungroup galleries - a feature that comes in handy if you want to combine all the images from a recent trip, for example. Posterous Grows Up Today's update is yet another step in Posterous' march towards becoming a fully featured blogging platform and away from Posterous' minimalist origins. One of the few features that are still missing for this to happen is support for offline blogging clients like Windows Live Writer or MarsEdit. We wouldn't be surprised to hear that this is already on Posterous' roadmap, however. How We Use Posterous and Co. If you want to see how we use Posterous and similar services here at ReadWriteWeb, have a look at this post from earlier today . Discuss

See the rest here:
Posterous Sheds Its Minimalist Origins
Tags:
from-the-web,
fully-featured,
images,
its-minimalist,
Posterous,
posterous-grows,
very-minimalist,
windows,
windows-live,
writer
•
Excitement is building for our upcoming Mobile Summit - May 7th at the Computer History Museum. Get ready to explore, think and create the future of Mobile! As in our last event, The Real-Time Web Summit , it will be you - the attendees - who ultimately set the agenda. We will have two main tracks at this Summit, Development and Business. Here's a sample of some of the topics we'll explore in both of these tracks. Sponsor Geo-location services - what can you do using location as a platform ? Commerce & Marketing - as more and more consumers use smartphones, how can businesses utilize this channel? Content, Publishing & Recommendations - the technologies and best practices. Mobile Social Networking - how to tap into communities on mobile devices. Internet of Things - the emerging opportunities from sensor and RFID data. Augmented Reality - the technology and business applications of AR. Native App vs. Browser Based - Including iPhone, Android, RIM, Palm, Windows Mobile and Symbian. We already have some amazing attendees including: Deb Schultz of Altimeter group Patrick Chanezon , Don Dodge & Bob Meese of Google Matt Galligan of Simplegeo Ted Morgan of Skyhook Wireless Scott Raney & Tom Tunguz of Redpoint Ventures If you haven't already registered, please register now ! Supporting the conversation are an amazing set of sponsors who are not only committed to releasing products that are shaping the future of mobile but also supporting that conversation. Below we're announcing the first 3 sponsors of the summit. If you'd like information on joining these sponsors and supporting the upcoming mobile summit please email me . Platinum Sponsor: CallFire CallFire allows SMBs and developers to easily & cost-effectively build rich interactive phone systems. In minutes, users can create useful toll free hot-lines, send notification & emergency response phone calls, and even setup cloud call centers with agents located anywhere in the world. CallFire's text-to-speech engine lets you create database-driven appointment reminders, toll-free information hotlines & outbound power-dialing campaigns for pennies a call. Call 877.897.FIRE to learn more, or check out a video: IVR , Cloud Call Center , T oll Free Numbers . CallFire will be introducing our very own Richard MacManus for the keynote and has a surprise giveaway for all attendees of the morning keynote - so make sure you arrive early! Travel Sponsor: World Mate WorldMate, the world's leading mobile travel assistant with over 5 million members worldwide, is the official travel sponsor of the upcoming 2010 ReadWriteWeb Mobile Summit. Add WorldMate to your Blackberry or iPhone today and use its powerful features to deliver an unparalleled travel experience as you make your way to the Summit on May 7th in Mountain View. WorldMate can recommend flights, hotels and ground transportation to suit your individual needs - you can even book your travel through the mobile application. Visit www.worldmate.com for more information. Lunch Sponsor: Alcatel-Lucent Application Enablement Finally, Alcatel-Lucent Application Enablement will be sponsoring the lunch at the Mobile Summit. By the way, this isn't a boxed lunch, we know that shaping the future of mobile takes energy and therefore you need good food - so we're pleased to announce the lunch will be fresh grilled made to order tacos, burritos & quesadillas. Also, while ordering your lunch make sure to drop your business card in for a chance to win one of the six iPads Alcatel-Lucent's Applicantion Enablement team will be giving away! Discuss

Excerpt from:
Announcing First 3 Mobile Summit Sponsors
Tags:
Business,
computer history museum,
Deb Schultz,
fire,
marketing,
Matt Galligan,
mobile,
mobile summit,
mountain,
numbers,
Patrick Chanezon,
Platinum,
publishing,
recommendations,
RFID,
Richard MacManus,
skyhook wireless,
Summit,
Ted Morgan,
topics,
travel,
upcoming,
windows,
wireless
•
Despite the heavy press coverage of smartphone operating systems like iPhone and Android, sometimes the most intriguing mobile innovations come from other companies. Case in point: Nokia's newly released "bots" for its Nokia N97 line of handsets. These four individual software programs run in the background, learning your mobile habits by passively collecting data on how you use your phone. After gaining a sense of your daily tasks and routines, the bots personalize your phone, doing everything from rearranging your applications based on usage to automating the switch between mobile profiles. Incredible! Sponsor Four Smart Bots There are four distinct mobile bots now available as a bundled download here from Nokia Labs, the community site featuring beta, non-commercialized programs for Nokia handsets. Currently, the collection includes the following: Profile Bot : This bot automates switching between mobile profiles - like switching to "silent" mode when you're in a meeting and switching back to normal mode when the meeting is over. The bot can be configured to suggest profile changes that can be activated with a single click or it can be set to full automation. Alarm Bot : The alarm bot learns when you go to bed and when you wake up. At night, the bot suggests alarms and profile changes via your homescreen. With a single click, you can set the phone to silent mode and create a new alarm to wake you in the morning.
Tags:
audio,
automation alarm,
Battery,
Bot,
bots,
companies,
mobile,
mobile innovations,
nokia,
phone,
smart bots,
social-networking,
windows