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How do you connect to Twitter and understand its value and performance? That's part of the challenge for any enterprise considering how to adopt social technologies to connect with customers. This week at Sugarcon we heard a lot about how to manage a social CRM envrionment. Increasingly, companies are turning to API's for integrating third-party applications like Twitter to better connect and interact with customers. Sponsor Sonoa Systems calls it an API economy with Twitter serving as the most applied API on the planet. To manage API's, Sonoa offers Apigee , a free self-service for developers working with API's. This week at the Chirp conference, Sonoa broadened Apigee by providing analytics, monitoring, debugging and testing tools. For example, with API Analytics a customer may monitor usage levels, review usage patterns, see the geo-location and look at performance metrics like response time. The service now also allows users to share messages with other developers to help with troubleshooting and community learning. API management will become a major requirement for the enterprise, especially as more applications integrate into CRM environments. As Paul Greenberg stated in his keynote at Sugarcon, the focus is no longer about controlling the customer contact but interacting with the customer in the fashion they wish to communicate. [Disclosure: SugarCRM paid for a plane ticket for Alex Williams to attend SugarCon in San Francisco.] Discuss
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Sonoa Broadens Twitter API Management Service
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I am a huge fan of podcasts and podcasting and one of my favorites to listen to each week is Leo Laporte's This Week in Tech (TWiT). Now and then, angel investor and Open Angel Forum founder Jason Calacanis is a guest on TWiT, and not long ago he launched a podcast network of his own borrowing the " This Week in " name (with Leo's blessing, of course). After success with his first podcast This Week in Startups (TWiSt) which Jason hosts himself, he is now creating a brand new podcast that is a perfect resource for startups and entrepreneurs: This Week in Venture Capital (TWiVC). Sponsor Venture capital is a big part of what we discuss here at ReadWriteStart, and Jason's new podcast is sure to become an excellent source of VC news straight from the horse's mouth. The premier episode is available now and features two-time entrepreneur turned VC Mark Suster , who authors the Both Sides of the Table blog, and who was previously a guest of Jason's on TWiSt. In the episode the pair discuss the recent collection of obnoxiously high valuations for startups like Foursquare and Quora, as well as the resurgent IPO market, an issue we mentioned earlier this week after the Nation Venture Capital Association released some record breaking numbers . Suster even discusses how his blog, mentioned above, has changed the way he does business as a venture capitalist. TWiSt usually runs over an hour, and this first episode of TWiVC thankfully comes in around 45 minutes, a much more digestible length for a video podcast. Hopefully they will stay true to this length, as brevity and density is often a more enjoyable listen. Either way, I know I'll be tuning in each week to catch Jason's and other's opinions on the latest VC happenings, and I think any early-stage startup or first-time entrepreneur should do the same. Discuss
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This Week in Venture Capital: Jason Calacanis' Latest Podcast Creation
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In our poll last week, we asked: "Does it Really Matter How Cloud Computing Is Defined? " This week, we want to know: "Is Oracle a cloud company?" The questions have some relationship as how we defien cloud computing has some impact on the way we view a company and its overall vision. As for the overall debate, most of our respondents to last week's question agreed with the RedMonk team on this one. The number one response : "It's simple. Just think of cloud computing as servers, middleware and apps." The interest in this topic is shifting. About 100 or so people responded to the poll, compared to past polls that have had more than 1,000 votes. Maybe the more legitimate question should be: " Does it NOT matter at all how cloud computing is defined?" Sponsor
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Weekly Poll: Is Oracle a Cloud company?
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Here's an idea for you: instead of slowly amassing followers, like on Twitter, or carefully culling your friends list over time on Facebook, making sure everyone is in their appropriate list and category, collect and dispose of friends like you ask for the time or a spare cigarette on a busy city street. That's what Lokast , the self-described "disposable" social network lets you do - carry your throw-away lifestyle over into the digital world. Sponsor The LoKast iPhone app was released earlier this week at the South By South West festival in Austin and is the perfect app for finding yourself among throbbing masses of the technologically inclined. But what is this disposable thing? From the email we received this week on the app's release: Disposable? Yes. That means unlike Facebook which is friends and family, this app is about finding random people in close range and being able to share and see parts of their public digital profile including downloading their public-share videos, music and pictures. The best part, is that after you're in that close range, you may never see them again. IE: Disposable. According to the press release, the name is short for "local casting", as opposed to broadcasting, and "aims to eliminate the need for physical media sharing, thereby eradicating physical CDs, plastic cases, video DVDs or waiting to get back to a PC computer to share and experience content." We have to agree that SXSW seems like the perfect venue for this type of app and we'd say why not give it a shot? We haven't made it all the way downtown yet to be close enough to give it a full whirl, but it looks more than capable from toying with it. Now, the thing is, we can't see a lot of people using this outside of big, hi-tech cities or conferences. Where does this fit into our day to day life? Are we really going to run around town staring at my screen trying to see if someone else with the same app is nearby? We don't think so. For now, though, we'd say give it an install and run around collecting some demos and see what people are listening to. Discuss
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LoKast : The Disposable Social Network
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Location based social networks - are you over it already? It feels like location is all we ever hear about anymore, especially this week leading up to SXSW . We're excited about location too; see our enthusiastic write-ups What Twitter's Geolocation API Makes Possible and The Era of Location as Platform Has Arrived . But it's getting a little ridiculous. We offer below a few thoughts to consider about all this location madness. Sponsor That Phrase: "Location, Location, Location" You're going to hear journalists use it far too much. Want to know where it came from? Language sleuth William Safire investigated for the NYT last year and concluded that the phrase was probably first used in a 1926 real estate classified ad in the Chicago Tribune: "Attention salesmen, sales managers: location, location, location, close to Rogers Park." Don't you feel more savvy now? Too Many Startups? We're under embargo on almost all of them, but we can tell you there are at least 25 companies making location-related announcements at SXSW this week. Probably more. The Dunbar number of startups in a particular market, if you will, is something like 5. More than that and most people stop taking new entrants seriously. It's one thing to offer different technologies along the value chain of location, but sharing your location and aggregating messages by things like hashtag are two very crowded niches right now. One of my favorites is SitBy.Us , an app that lets you see where your Twitter friends are sitting in a conference session. That's pretty cool. You've got to wonder if and when Location will Jump the Shark and what consumer exhaustion for it might mean for the long-term prospects of the market. Everyone wants to be "the Twitter of SXSW 2010" but the fact is that SXSW represented a statistically insignificant increase in Twitter usage , historically speaking. Location Startups "Not Playing Nice" There are loads of ways to post your location but it's very hard to get a feel for who exactly is where. SimpleGeo launched a site called Vicarious.ly today that aggregates check-ins across scads of services, all around Austin. It doesn't work very well, though. SimpleGeo's Matt Galligan told us today that the site is really just a proof of concept and that our perception that these startups aren't playing very nice together is very true. "And it's a real shame," he told us. It's hard for a 3rd party service to clearly identify whether these competing services are really talking about the same location, for example. No one tells their users what users on competing services are up to in the same location. Gowalla's Josh Williams says he doesn't know what the problem is and that Gowalla is very open about user data by open standards. Update: Galligan pinged us after publication to clarify: "I mostly meant the problem with venue data was because of how awful the *business listings* market is. There's certainly issues with non-connecting venue data but it's a *very* hard problem to solve, so I don't blame them right now. It can, however, be solved in the future." We Need Cross-Service Venue Tracking If you're thinking of going to a place, or you're there and wonder who else is, what you need is a place where you can see who has checked in there across all services. For the place to be at the center of your experience, not the service. Michael Arrington says the new AOL Lifestream lets you track particular locations, but that service only supports Foursquare among location services. What we need is something like that across any and every check-in service. That's the kind of thing that data standards can enable. Google's Chris Messina told us that the Activity Streams standard has a namespace for "place" and would probably add support for GeoRSS soon, but that so far Google Buzz is the only location service that seems to be supporting it. Gowalla Doesn't Get Enough Love Gowalla's API is read-only, meaning that 3rd party apps can't publish check-ins to the service like they can to Foursquare. Gowalla says they are working on it, but they are the underdog already and this isn't helping. AOL's cool new Lifestream product , for example, only supports Foursquare, not Gowalla. That's a real shame. You know what's nice about Gowalla, though? You can see who has checked into a place and when, even if they aren't friends of yours. That's not something that's easy to do with Foursquare at all. It's also much prettier than Foursquare and uses peoples' full names, instead of grade-school-style first names and last initials. Gowalla's API just isn't seeing the adoption that Foursquares is, though. Have you seen Avoider.org for example? That's pretty funny stuff and it's built on top of Foursquare. The above is for illustration purposes only. I like both these guys just fine. Imagine the Future, It's Going to Be Different If location based services ever become popular with the mainstream, every urban area might end up looking like the Foursquare map of downtown Austin this weekend. That means services are going to have to come up with creative and interesting new ways to make that data usable day-to-day and not overwhelming. Likewise, when you think about the future, imagine Facebook being a player in this market, because they are going to be soon. It's possible that Facebook and Twitter could be where all these other services meet-up. Brightkite has different features than BlockChalk but we can see what our friends are doing across any of these apps on Facebook, perhaps. And Facebook is where your mom checks-in, if she's not an early adopter. Finally, will location tracking be persistent? Loopt right now uses mobile carrier tie-ins to track your location constantly and expose it to a circle of trusted friends. Is that something that all services will enable in the future? Gowalla CEO Josh Williams told us "no way" does he think that will be the dominant model, but Adam Duvander, author of the forthcoming book Mapscripting 101 , says he agrees with Loopt: that the value in persistent location tracking will be so compelling that everyone will end up going for it in the end, once proper privacy settings are figured out. What do you think, do you think persistent location tracking is the future of location based services? These are some of the things I'm thinking about location this week. Discuss
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6 Thoughts About Location Madness
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