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There are just two more weeks until the ReadWriteWeb Mobile Summit 2010 , so we invite you to register now . Be a part of high-value, intimate conversations with people working throughout the world of mobile, from garage developers to industry luminaries. The summit will take place May 7, 2010 , in Mountain View, California and will be an exploration of the latest mobile development trends, both the technology and the emerging business applications. We are looking forward to some amazing discussion and debate about mobile with participants like : Sponsor Deb Schultz of Altimeter group Patrick Chanezon, Don Dodge & Bob Meese of Google Ted Morgan of Skyhook Wireless Scott Raney and Tom Tunguz of Redpoint Ventures Adam Blum of Rhomobile Brady Forrest of O'Reilly Brent Simmons of Newsgator Technologies Patrick Burns of DASH7 Alliance As with our first event, the Real-Time Web Summit last October, the Mobile Summit will be in the "unconference" format. Laura Fittion, founder of oneforty.com , had these thoughts about ReadWriteWeb's last summit: "There were a lot of investors there and it was a great dialogue between startups and investors. The unconference format was great because it got away from the bogus who-is in the real-time Web, and made it who-wants-to-be. You didn't have to be big and influential to get your ideas across - if it was a good idea then it got heard. It wasn't just Twitter, it was many things real time, defined pretty expansively." How Unconferences Work What's an unconference all about? Here's the idea: Convene an incredible group of people, frame the discussion, ask important questions, then guide participants in building an agenda for the day to maximize the value of the event and minimize hot air. Martin Källström, CEO of the real-time blog and feed tracking service Twingly brought his team over from Sweden for our last event. " Last year we happened across one of Kaliya Hamlin's unconference events," he told us. "We spent a couple of hours there and it was an amazing experience. The unconference format is an amazing way for things to happen; it gets everyone to lower their defenses. By opening peoples' minds to 'this is about whatever we want it to be about", they look at how they can create value. " Or, as Google's Brett Slatkin said when using the elite FooCamp events as a way to explain the unconference format: "Foo-style [unconferencing is] always way better than talks." As with our previous event, the Mobile Summit will be facilitated by Kaliya Hamlin , who in our opinion is the best in the business at this style of event. We're using the same venue too, the beautiful Computer History Museum. Mobile was one of our top five trends last year and continues to undergo explosive growth , so our aim with this event is to help you navigate the opportunities. Get ready to explore, think and create the future of mobile! Because it will be you - the attendees - who ultimately set the agenda. You can begin adding your suggestions now. We will have two main tracks at this Summit, Development and Business . Here's a sample of some of the topics we'll explore in both of these tracks: Geo-location services - what can you do using location as a platform ? Commerce & Marketing - as more and more consumers use smartphones, how can businesses utilize this channel? Content, Publishing & Recommendations - the technologies and best practices. Mobile Social Networking - how to tap into communities on mobile devices. Internet of Things - the emerging opportunities from sensor and RFID data. Augmented Reality - the technology and business applications of AR. Native App vs. Browser Based - Including iPhone, Android, RIM, Palm, Windows Mobile and Symbian. If you're a company in the mobile Internet market, you may be interested in becoming a sponsor for this event. Please contact our COO Sean Ammirati for more information about sponsor packages. And a big thank-you to our current event sponsors: CallFire , WorldMate , Alcatel-Lucent and Ipevo . The ReadWriteWeb team is excited about our second event and we can't wait to discuss the opportunities in Mobile with you on May 7. You can find banners and logos to link to our event here , if you're so inclined. We hope to see you on May 7! Discuss
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2 More Weeks Until the ReadWriteWeb Mobile Summit - Register Today!
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Today is the last day to save $200 on your tickets to ReadWriteWeb Mobile Summit 2010 ! Tomorrow the price goes up to $595. Register now! The ReadWriteWeb Mobile Summit will take place May 7, 2010 , in Mountain View, California and will be an exploration of the latest mobile development trends, both the technology and the emerging business applications. We are looking forward to some amazing discussion and debate about mobile with participants like : Sponsor Deb Schultz of Altimeter group Patrick Chanezon, Don Dodge & Bob Meese of Google Ted Morgan of Skyhook Wireless Scott Raney & Tom Tunguz of Redpoint Ventures As with our first event, the Real-Time Web Summit last October, the Mobile Summit will be in the "unconference" format. We discovered in October that the unconference is a perfect complement to our brand, because it encourages a high quality two-way dialog. Not only that, but the knowledge and ideas that came out of our Real-Time Web Summit were practical and useful - we got a lot of great feedback about that. As with our previous event, the Mobile Summit will be facilitated by Kaliya Hamlin , who in our opinion is the best in the business at this style of event. We're using the same venue too, the beautiful Computer History Museum. Mobile was one of our top five trends last year and continues to undergo explosive growth , so our aim with this event is to help you navigate the opportunities. Get ready to explore, think and create the future of mobile! Because it will be you - the attendees - who ultimately set the agenda. You can begin adding your suggestions now. We will have two main tracks at this Summit, Development and Business . Here's a sample of some of the topics we'll explore in both of these tracks: Geo-location services - what can you do using location as a platform ? Commerce & Marketing - as more and more consumers use smartphones, how can businesses utilize this channel? Content, Publishing & Recommendations - the technologies and best practices. Mobile Social Networking - how to tap into communities on mobile devices. Internet of Things - the emerging opportunities from sensor and RFID data. Augmented Reality - the technology and business applications of AR. Native App vs. Browser Based - Including iPhone, Android, RIM, Palm, Windows Mobile and Symbian. If you're a company in the Mobile Internet market, you may be interested in helping sponsor this event. Current sponsors include: Platinum Sponsor: CallFire CallFire allows SMBs and developers to easily & cost-effectively build rich interactive phone systems. In minutes, users can create useful toll free hot-lines, send notification & emergency response phone calls, and even setup cloud call centers with agents located anywhere in the world. CallFire's text-to-speech engine lets you create database-driven appointment reminders, toll-free information hotlines & outbound power-dialing campaigns for pennies a call. Call 877.897.FIRE to learn more, or check out a video: IVR , Cloud Call Center , Toll Free Numbers . CallFire will be introducing our very own Richard MacManus for the keynote and has a surprise giveaway for all attendees of the morning keynote - so make sure you arrive early! Travel Sponsor: World Mate WorldMate, the world's leading mobile travel assistant with over 5 million members worldwide, is the official travel sponsor of the upcoming 2010 ReadWriteWeb Mobile Summit. Add WorldMate to your Blackberry or iPhone today and use its powerful features to deliver an unparalleled travel experience as you make your way to the Summit on May 7th in Mountain View. WorldMate can recommend flights, hotels and ground transportation to suit your individual needs - you can even book your travel through the mobile application. Visit www.worldmate.com for more information. Lunch Sponsor: Alcatel-Lucent Finally, Alcatel-Lucent will be sponsoring the lunch at the Mobile Summit. By the way, this isn't a boxed lunch, we know that shaping the future of mobile takes energy and therefore you need good food - so we're pleased to announce the lunch will be fresh grilled made to order tacos, burritos & quesadillas. Also, while ordering your lunch make sure to drop your business card in for a chance to win one of the six iPads Alcatel-Lucent's team will be giving away! Please contact our COO Sean Ammirati for more information on the sponsor options. The ReadWriteWeb team is excited about our second event and we can't wait to discuss the opportunities in Mobile with you on May 7. You can find banners and logos to link to our event here , if you're so inclined. We hope to see you on May 7! Discuss
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Mobile Summit Second Round Pricing Ends Today! Last Day to Save $200!
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Excitement is building for our upcoming Mobile Summit - May 7th at the Computer History Museum. Get ready to explore, think and create the future of Mobile! As in our last event, The Real-Time Web Summit , it will be you - the attendees - who ultimately set the agenda. We will have two main tracks at this Summit, Development and Business. Here's a sample of some of the topics we'll explore in both of these tracks. Sponsor Geo-location services - what can you do using location as a platform ? Commerce & Marketing - as more and more consumers use smartphones, how can businesses utilize this channel? Content, Publishing & Recommendations - the technologies and best practices. Mobile Social Networking - how to tap into communities on mobile devices. Internet of Things - the emerging opportunities from sensor and RFID data. Augmented Reality - the technology and business applications of AR. Native App vs. Browser Based - Including iPhone, Android, RIM, Palm, Windows Mobile and Symbian. We already have some amazing attendees including: Deb Schultz of Altimeter group Patrick Chanezon , Don Dodge & Bob Meese of Google Matt Galligan of Simplegeo Ted Morgan of Skyhook Wireless Scott Raney & Tom Tunguz of Redpoint Ventures If you haven't already registered, please register now ! Supporting the conversation are an amazing set of sponsors who are not only committed to releasing products that are shaping the future of mobile but also supporting that conversation. Below we're announcing the first 3 sponsors of the summit. If you'd like information on joining these sponsors and supporting the upcoming mobile summit please email me . Platinum Sponsor: CallFire CallFire allows SMBs and developers to easily & cost-effectively build rich interactive phone systems. In minutes, users can create useful toll free hot-lines, send notification & emergency response phone calls, and even setup cloud call centers with agents located anywhere in the world. CallFire's text-to-speech engine lets you create database-driven appointment reminders, toll-free information hotlines & outbound power-dialing campaigns for pennies a call. Call 877.897.FIRE to learn more, or check out a video: IVR , Cloud Call Center , T oll Free Numbers . CallFire will be introducing our very own Richard MacManus for the keynote and has a surprise giveaway for all attendees of the morning keynote - so make sure you arrive early! Travel Sponsor: World Mate WorldMate, the world's leading mobile travel assistant with over 5 million members worldwide, is the official travel sponsor of the upcoming 2010 ReadWriteWeb Mobile Summit. Add WorldMate to your Blackberry or iPhone today and use its powerful features to deliver an unparalleled travel experience as you make your way to the Summit on May 7th in Mountain View. WorldMate can recommend flights, hotels and ground transportation to suit your individual needs - you can even book your travel through the mobile application. Visit www.worldmate.com for more information. Lunch Sponsor: Alcatel-Lucent Application Enablement Finally, Alcatel-Lucent Application Enablement will be sponsoring the lunch at the Mobile Summit. By the way, this isn't a boxed lunch, we know that shaping the future of mobile takes energy and therefore you need good food - so we're pleased to announce the lunch will be fresh grilled made to order tacos, burritos & quesadillas. Also, while ordering your lunch make sure to drop your business card in for a chance to win one of the six iPads Alcatel-Lucent's Applicantion Enablement team will be giving away! Discuss
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Announcing First 3 Mobile Summit Sponsors
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We have talked about the power of utilizing social networks for businesses before in our Weekend Reading series with books like The Facebook Era , by Clara Shih and Crush It! , by Gary Vaynerchuk, and this week we've got another book under a similar vein. Published just last month, Social Networking for Businesses: Choosing the Right Tools and Resources to Fit Your Needs , by Rawn Shah is a guide for companies looking to take advantage of the collaborative communities of social networks to improve their business. Sponsor Author Rawn Shah has plenty of experience in this very subject as he is the Best Practices Lead on the Social Software Adoption Team at IBM. In Social Networking for Businesses , Shah breaks down the essentials and methods of modeling social experiences for businesses to get the most out of their users and customers. One of the most important factors to the success of social business experiences is the leadership of those experiences, says Shah, who points to the success of blogs and Wikipedia as examples. "The success of each blog is a result of the leadership of its owners, who independently set the rules for what to publish and who can contribute," says Shah. Wikipedia, he says, only succeeded when its leadership structure changed to let anyone to contribute, allowing the best content to rise to the top and be curated by public editors. "This defining change in how people could make decisions on the content and direction of the site -- a leadership model that allowed anyone to become an editor and leader -- drove Wikipedia's overwhelming success," says Shah. Other topics covered by Shah in his book include building skills to create and manage social experiences, building a social culture within your business, collaborating with customers and users on ideas, and measuring the results of social environments. "Online communities and social computing software are rapidly appearing both on the Internet and within organizations as a means to allow people to collaborate, although quite frequently without a plan or a link to organizational and business value," says Shah. "By framing collaboration around specific goals and methods instead of herding people towards generic ideas, social computing can help develop and direct innovative development in an organization." This book is a little more of a deep-dive than some of the other books we've recommended over the last several weeks. If your startup is looking to encourage unique social interaction between your users and your business, this could be a great book to check out. Disclosure: A review copy of Social Networking for Businesses was provided to ReadWriteWeb by Pearson Education and Wharton School Publishing . Discuss
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Weekend Reading: Social Networking for Businesses, by Rawn Shah
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High-profile startup Gravity launched its group conversation website to the public tonight. Founded by three former MySpace executives - Amit Kapur, Steve Pearman, and Jim Benedetto - and backed by Redpoint Ventures and August Capital, Gravity "connects people with shared interests and helps them engage in meaningful and fun conversations." Unlike other social networks that rely on previous relationships, Gravity connects users with others "you should know and should be talking to because they share your passions." Rather than rely on existing social connections, Gravity encourages users to make new ones. Sponsor Using metaphors from astrophysics Gravity allows users to create "Worlds" (topics) that they can "orbit" (follow). This metaphor does not extend to "Amir, the friendly neighborhood dinosaur" that serves as the guide. There are real-time notifications to conversations that one "orbits," and the company indicates there will be an API that allows widgets to be embedded elsewhere. Although Gravity seeks to do something new, the dinosaur might be an apt mascot, for the site seems to be in most respects a combination of forums and groups - two of the Internet's earliest forms of social networking. The threads are organized chronologically, with embedded comments and the ever-popular "like" feature. Liz Gannes wrote tonight on GigaOm that "the back end is a dynamic 'interest graph' with deep analytics about people's participation." She notes though that Om Malik "thinks the company is just hoping to latch onto general tech industry excitement about big data." TechCrunch had in-depth coverage of the companies plans for its data in December. The service has been in private beta since December, and those who are active on Gravity already seem to be pleased with the service and with its look-and-feel. I did get quick and friendly responses to the conversations I started there, although admittedly the topics seemed, well, conversational. Contrast this with an informational site like Quora , a site founded by former Facebook CTO Adam D'Angelo, where users participate less in conversation than in Q&A. SnapGroups , a site started by Yahoo Groups inventor Mark Fletcher earlier this month, is similar as well. Some say there are two types of people in social networking: those who like Facebook and those who prefer MySpace. The difference between Quora and Gravity might just echo this. Discuss
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Gravity: New Form of Fun for Groups or a Dinosaur at Launch?
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