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Here's a little taste of the events coming up in the next few weeks here at the ReadWriteWeb events guide: Seven on Seven, eCommAmerica, DrupalCon, The Real Time Web: Imperative or Insanity?, Big Data Workshop, Future of Money and Technology Summit, and Web 2.0 Expo San Francisco. And of course, ReadWriteWeb Mobile Summit 2010 ! Have you registered yet? How do you like your events guide? You can import individual events into Google Calendar using the link beside each entry, or download the entire thing as an iCal (and Google Calendar-importable) file, or even view it as a world map . Know of something cool taking place that should appear here? Let us know in the comments below or contact us . Sponsor 17 April 2010: New York City Seven on Seven Seven on Seven will pair seven leading artists with seven game-changing technologists in teams of two, and challenge them to develop something new - be it an application, social media, artwork, product, or whatever they imagine - over the course of a single day. The seven teams will unveil their ideas at a one-day event at the New Museum on April 17. Seven on Seven Participants include, on the technology side, Ayah Bdeir (artist and programmer), Jeff Hammerbacher (Accel Ventures/ Facebook), David Karp (founder of Tumblr), Andrew Kortina (of Bitly/ Venmo), Hilary Mason (of betaworks), Matt Mullenweg (founder of WordPress), and Joshua Schachter (currently at Google, formerly at Yahoo, and founder of delicious), and on the art side, Tauba Auerbach, Cao Fei, Aaron Koblin, Monica Narula, Marc Andre Robinson, Evan Roth and Ryan Trecartin. Conference attendance includes a half-day session where the seven teams will unveil their ideas, followed by a cocktail reception in the New Museum Skyroom. Find registration information here . April 19, 2010: St. Louis Missouri Social Fresh St. Louis The social media conference for marketers, Social Fresh is not about concept, but focused purely on case studies from the front lines. Learn what social media can really do for business bottom lines. Over the course of the day you'll hear from 35 speakers from companies like Ford, Best Buy, Scottrade, Hardees, CMT and many more. Register now and use coupon code RWW15 for 15% off. 19 – 21 April 2010: San Francisco, California eCommAmerica Emerging Communications Conference & Awards (eComm) is focused on what's "Next in Telecom, Mobile & Internet Communications". It's designed to accelerate communications technology and business model innovation. Participants attend to be exposed to the latest technologies, research, companies, trends and opportunities. Day three this year is being dedicated to augmented reality. AR may prove to be as significant as the introduction of the Internet itself, moving computers off desks and out of their separate modality into our lives. Use discount code 'ReadWriteWeb' for 10% discount. 19 – 21 April 2010: San Francisco, California DrupalCon DrupalCon is the premier conference focused on Drupal, the award-winning open source content management framework that is galvanizing social publishing and web development today. For a registration fee of $195, attendees get three full days of sessions led by the best and brightest Drupal experts. Drupal has been downloaded over 2 million times since its inception, and project growth has doubled annually for several years. Drupal is used to deliver a wide variety of application types including blogs, wikis, community networks, digital media portals, and web content publishing and management. 20 April 2010: Palo Alto, California The Real Time Web: Imperative or Insanity? The cost of creating, sharing and distributing data in real-time has become essentially zero, leading to an explosion of user generated content. Currently, every minute: 500,000 pieces of content are shared on Facebook, 25,000 messages are created on Twitter, and 20 hours of video are uploaded to YouTube. Over the last decades, the amount of data created by individuals has doubled every two years. How do we effectively use that data to make decisions that drive value for consumers and businesses? How much data is too much to handle? And what's the opportunity for entrepreneurs? In this event , VLAB engages with entrepreneurs, investors, and established players to separate reality from hype while examining key business opportunities. 23 April 2010: Mountain View, California Big Data Workshop As the internet approaches 1 trillion connected gigabytes, we're not in Kansas anymore. The data deluge poses important questions: How will we manage all this information? Is the relational database doomed? How will be synchronize it? Will we all need to migrate to NoSQL stores?Or will the new play along nicely with 40 years of relational history? Who will manage this information? Will we all have to own our own massive infrastructure, will we rent it, or just call the APIs of somebody else? How will we analyze this information? Do we all need to learn Erlang and Map-Reduce, or will a new set of easy-to-use tools spring up, just like the spreadsheet came to the rescue a long time ago? Who will we govern all that information? Who will keep it secure, and private, and audible? Who determines what can and cannot be correlated? Who will watch the watchmen? This event is for: owners and managers of a large amount of data, including web, social media, health, pharmaceuticals, astronomy, government etc.; developers and users of Big Data technologies, including NoSQL databases,Map-Reduce algorithms, data mining, server farms etc.; stewards and guardians of Big Data, including legal and business professionals. The agenda will be created live on the day of the event by attendees, facilitated by Kaliya Hamlin who has designed and facilitated over 100 unconferences for professional technical communities. Register here . 26 April 2010: San Francisco, California Future of Money and Technology Summit The Future of Money & Technology Summit will bring together the best and brightest thinkers around money, including visionaries, entrepreneurial business people, developers, press, investors, authors, solution/service providers, and organizations who work where cash and commerce collide. We meet to discuss the evolving ecosystem around money in a proactive, conducive to dealmaking environment. Featured speakers include Jolie O'Dell, formerly of ReadWriteWeb, as well as representatives from Wells Fargo Bank, Kiva, SharesPost, Jambool, Founders Fund, Outright.com, SoftTech VC, and many more. Use discount code "rww" to get 10% off registration . 3 – 6 May 2010: San Francisco, California Web 2.0 Expo San Francisco Web 2.0 Expo San Francisco brings together the designers, developers, entrepreneurs, VCs, marketing professionals, product managers, and business strategists - from startups to enterprises - that are building the next-generation Web. Along with a vibrant Expo Hall and plenty of networking opportunities, four main conference tracks cover a spectrum of Web 2.0 topics from business strategy to Web design, user experience, developer hacks, community building, real-time, mobile, cloud computing, user-generated content, and more. Featured speakers include Chris Anderson, Ben Huh, Charlene Li, Kevin Lynch, Hilary Mason, and Brad Stone. Register today . 7 May 2010: Mountain View, California ReadWriteWeb Mobile Summit 2010 The ReadWriteWeb Mobile Summit 2010 will be an exploration of the latest Mobile development trends - both the technology and the emerging business applications. Get ready to explore, think and create the future of Mobile with the brightest in the industry, your peers! As in our last Summit, The Real-Time Web, the ReadWriteWeb Mobile Summit is an unconference. An unconference is a participant driven conference where the agenda is created on the day, in real-time and discussions are lead by conference participants. Read about the history of unconferences . We will have two main tracks at this Summit - Development and Business - so the Summit will be of interest to managers, marketers, developers, innovators, entrepreneurs and thought leaders alike. Here's a sample of some of the topics we'll explore in both of these tracks. Geo-location services - what can you do using location as a platform ? Commerce & Marketing - as more and more consumers use smartphones, how can businesses utilize this channel? Content, Publishing & Recommendations - the technologies and best practices. Mobile Social Networking - how to tap into communities on mobile devices. Internet of Things - the emerging opportunities from sensor and RFID data. Augmented Reality - the technology and business applications of AR. Native App vs. Browser Based - Including iPhone, Android, RIM, Palm, Windows Mobile and Symbian. Click here to register now , or to become a sponsor , or to help shape the conference . 11 May 2010: San Francisco, California FinovateSpring FinovateSpring 2010 will again showcase the most cutting-edge financial and banking technology innovations to Silicon Valley and the world. With Finovate's signature mix of short, fast-paced onstage demos (no slides are allowed) from handpicked companies and intimate networking time with their executives, this conference packs a ton of unique value into a single day. Come see the cutting edge of banking and financial technology and network with hundreds of the leading financial executives, venture capitalists, press, industry analysts, bloggers and fintech entrepreneurs. Early bird registration rates are available. 13 May 2010: Cape Town, South Africa Net Prophet 2010 Conference Taking place on 13 May, 2010 at the Old Mutual Business School in Pinelands, Cape Town, this is the second annual Net Prophet conference to be hosted by the RAMP Foundation, a non-profit entity created by the RAMP Group as a means for social investment within the local Internet based economy. After a very successful conference last year, where over 400 attendees tapped the minds of leading Internet experts and successful entrepreneurs, Net Prophet 2010 will build on the same format and anticipates on reaching many more people. May 17 2010: San Francisco, California SF MusicTech Summit The SF MusicTech Summit will bring together 700-plus visionaries in the music/technology space - the best and brightest entrepreneurs, developers, investors, service providers, journalists, musicians and organizations who work with them at the convergence of culture and commerce. We meet to discuss the evolving music, business and technology ecosystem in a proactive, conducive-to-dealmaking environment. Enter the discount code "rww" to get 10% off . 18 May 2010: Silicon Valley, California Founder Showcase On Tuesday, May 18th, 10 companies elected by over 13,500 registered CEO Members of TheFunded.com will present to an audience of 200 investors, founders, and members of the press. A panel of experts will critique the pitches, and voting from those in attendance will determine the grand prize winner, who will receive $2,500 on the spot and a host of other prizes. Founder Showcase guests will be treated to food and drinks, as well as informative talks by two leading Silicon Valley CEOs. There is also a networking and Pitch Table area for startups, service providers, and investors to convene. Previous investors that have attended include Charles River Ventures, JAFCO, Leapfrog, Polaris, Draper Fisher Jurvetson, First Round, Blue Run, and various angels. Over $250,000 has been raised by presenting companies that met investors at previous Founder Showcase events. Use discount code "RWW" to get a 10% discount. 18 – 19 May 2010: Santa Clara, California Social Media Strategies Social Media Strategies is a conference on social business, social marketing, advertising and optimization. Social media technologies are fundamentally changing the sales, marketing and operations process. Business are leveraging social technologies to acquire, market, and communicate with customers. This conference features cutting edge topics, keynotes, workshops and discussions that provided strategic knowledge, insights and real world examples on how to successfully plan, implement and manage your organizations social media efforts to achieve your business goals. Use the code "readwriteweb" when you register and get $100 off . 25 – 27 May 2010: Denver, Colorado Glue Glue is the only conference devoted solely to exploring the problem-sets facing architects, developers and IT professionals in a "post-cloud" world. Glue focuses on the APIs and protocols (Twitter, Facebook, Websockets, PubSubHubBub, XMPP), formats and standards (RDF/Linked Data, JSON, Microformats, HTML5), platforms and providers (Amazon, Rackspace, Google App Engine, Salesforce.com, Eucalyptus), Identity Protocols (OAuth/WRAP, SAML, OpenID, SPML) emerging NoSQL data models (Cassandra, CouchDB, MongoDB, Riak, HBase), and other mechanisms that are building the post-cloud world. ReadWriteCloud will be blogging live from Gluecon and CloudCamp, and ReadWriteWeb's Alex Williams will be moderating the "Managing Complexity in the Cloud" session. Please join us May 25-27 in Denver, Colorado. ReadWriteWeb readers can receive 10% off of registration by using the code "RWW12". 27 – 28 May 2010: Beijing, China Global Mobile Internet Conference The Global Mobile Internet Conference is designed specifically for entrepreneurs, executives and influencers to understand and capitalize on the growing opportunities in mobile internet. Though focused on opportunities in Asia, much of the conference dialogue is intended to compare and trade best practices across borders, especially between the East and West. Around 1000 industry leaders from Asia, Europe and North America are expected to attend. The conference will be in English, Chinese, Japanese and Korean. 28 May 2010: Beijing, China Global Mobile Internet Conference - Innovation Show & Startup Competition The Global Mobile Internet Conference Innovation Show intends to be a launch pad for innovative mobile internet startups from around the world. Innovation Show finalists will have the opportunity to present their company to an expected 1,000 investors, industry leaders, and press. Finalists will be judged by and receive feedback from a team of respected venture capitalists and angel investors. The judges will choose one company as the GMIC Innovation Show Winner. Startups must apply by April 4. 4 – 6 June 2010: Chicago, IL Blogs with Balls 3 The bright future of sports media gathers for Blogs with Balls 3 in Chicago at the legendary Wrigley Field. This third installment of the conference focuses on sports and local media, the ever-changing face of traditional media, as well as all the ways that mobile and emerging technologies are changing the world of the sports fan (and the companies trying to reach him or her) today. Feature speakers from established players like ESPN, Sports Illustrated, Yahoo! Sports & The Sporting News and emerging blogging/podcasting personalities and sports new media entrepreneurs, not to mention former professional athletes who are bolstering their brand through digital. Register before May 15 and save more than $50 off the full ticket price at blogswithballs3.eventbrite.com . Use discount code RWWxBWB 15 – 16 June 2010: New York City Corporate Social Media Summit The Corporate Social Media Summit is a two day conference focused exclusively on how big businesses can take advantage of social media to enhance their marketing/comms strategy. Featuring: Practical and relevant insights from peers who have already used social media successfully 20-plus corporate speakers (including PepsiCo, Whole Foods, Dell, McDonald's, General Motors, Citi, Johnson & Johnson), Best practice, benchmarks and practical next steps you can use to take advantage of social media in your business A tightly-focused agenda with 14 in-depth, practical workshops giving you knowledge on only the most critical business issues surrounding corporate use of social media Save $400 if you quote RWW400 when booking. Book here . 22 – 24 June 2010: Santa Clara, California Velocity Now in its third year, Velocity - the Web Performance and Operations Conference from O'Reilly Media - is dedicated to helping people build a better Internet that is Fast by Default. Join hundreds of web developers and experts under one roof from June 22-24, 2010 in Santa Clara, CA Velocity packs a wealth of big ideas, know-how, and connections into three concentrated days. You'll be able to apply what you've learned immediately for high impact results and you'll come away prepared for what's ahead. O'Reilly Velocity 2010 is the premier conference dedicated to building industrial strength sites, at internet speed. Register Now and save 25% with discount code "vel10rww". 29 – 30 June 2010: London Cloud Computing World Forum The 2nd annual Cloud Computing World Forum is the perfect event to learn and discuss the development, integration, adoption and future of cloud computing and SaaS. Building on the success of the 2009 show, this two day conference and free-to-attend exhibition will provide a focused platform for the global cloud and SaaS industry. Show highlights include: Co-located with CloudCamp London Co-located with Green IT conference Free-to-attend exhibition with seminar and scenario theatre Free-to-attend evening awards presentation Hear from leading case studies on how they have integrated cloud computing and SaaS into their working practices Learn from the key players offering cloud and SaaS services Evening networking party for all attendees 7 July 2010: Melbourne, Australia Digital Sport Summit Digital Sport Summit is Australia's premier sport and digital media event. Hear from social media pioneers who are changing the face of Australian sport. Learn how social media and mobile technology is taking fan engagement to a whole new level. Speakers on the day will cover a variety of topics including: iPhone application development for sport Convincing management of the case for social media How to monetize social media Fantasy sports Social media from an athlete's perspective With speakers representing Essendon Football Club, Cricket Victoria, Herald Sun, Football Federation Australia and more. Digital Sport Summit will take place at the Melbourne Cricket Ground. 5 October 2010: New York City FinovateFall FinovateFall will return to Manhattan on Tuesday, October 5 to showcase dozens of the biggest and most innovative new ideas in financial and banking technology from established leaders and hot young companies. The Fall event is the original and largest Finovate and features a single day packed with our special blend of short, fast-paced onstage demos (no slides are allowed) and intimate networking time with top executives from the innovative demoing companies. FinovateFall is a unique chance to see the future of finance and banking before your competition and find the edge you need in today's market. Early bird registration rates are available. Download this entire events calendar in iCal format. Discuss
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ReadWriteWeb Events Guide, 17 April 2010
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Today is the last day to save $200 on your tickets to ReadWriteWeb Mobile Summit 2010 ! Tomorrow the price goes up to $595. Register now! The ReadWriteWeb Mobile Summit will take place May 7, 2010 , in Mountain View, California and will be an exploration of the latest mobile development trends, both the technology and the emerging business applications. We are looking forward to some amazing discussion and debate about mobile with participants like : Sponsor Deb Schultz of Altimeter group Patrick Chanezon, Don Dodge & Bob Meese of Google Ted Morgan of Skyhook Wireless Scott Raney & Tom Tunguz of Redpoint Ventures As with our first event, the Real-Time Web Summit last October, the Mobile Summit will be in the "unconference" format. We discovered in October that the unconference is a perfect complement to our brand, because it encourages a high quality two-way dialog. Not only that, but the knowledge and ideas that came out of our Real-Time Web Summit were practical and useful - we got a lot of great feedback about that. As with our previous event, the Mobile Summit will be facilitated by Kaliya Hamlin , who in our opinion is the best in the business at this style of event. We're using the same venue too, the beautiful Computer History Museum. Mobile was one of our top five trends last year and continues to undergo explosive growth , so our aim with this event is to help you navigate the opportunities. Get ready to explore, think and create the future of mobile! Because it will be you - the attendees - who ultimately set the agenda. You can begin adding your suggestions now. We will have two main tracks at this Summit, Development and Business . Here's a sample of some of the topics we'll explore in both of these tracks: Geo-location services - what can you do using location as a platform ? Commerce & Marketing - as more and more consumers use smartphones, how can businesses utilize this channel? Content, Publishing & Recommendations - the technologies and best practices. Mobile Social Networking - how to tap into communities on mobile devices. Internet of Things - the emerging opportunities from sensor and RFID data. Augmented Reality - the technology and business applications of AR. Native App vs. Browser Based - Including iPhone, Android, RIM, Palm, Windows Mobile and Symbian. If you're a company in the Mobile Internet market, you may be interested in helping sponsor this event. Current sponsors include: Platinum Sponsor: CallFire CallFire allows SMBs and developers to easily & cost-effectively build rich interactive phone systems. In minutes, users can create useful toll free hot-lines, send notification & emergency response phone calls, and even setup cloud call centers with agents located anywhere in the world. CallFire's text-to-speech engine lets you create database-driven appointment reminders, toll-free information hotlines & outbound power-dialing campaigns for pennies a call. Call 877.897.FIRE to learn more, or check out a video: IVR , Cloud Call Center , Toll Free Numbers . CallFire will be introducing our very own Richard MacManus for the keynote and has a surprise giveaway for all attendees of the morning keynote - so make sure you arrive early! Travel Sponsor: World Mate WorldMate, the world's leading mobile travel assistant with over 5 million members worldwide, is the official travel sponsor of the upcoming 2010 ReadWriteWeb Mobile Summit. Add WorldMate to your Blackberry or iPhone today and use its powerful features to deliver an unparalleled travel experience as you make your way to the Summit on May 7th in Mountain View. WorldMate can recommend flights, hotels and ground transportation to suit your individual needs - you can even book your travel through the mobile application. Visit www.worldmate.com for more information. Lunch Sponsor: Alcatel-Lucent Finally, Alcatel-Lucent will be sponsoring the lunch at the Mobile Summit. By the way, this isn't a boxed lunch, we know that shaping the future of mobile takes energy and therefore you need good food - so we're pleased to announce the lunch will be fresh grilled made to order tacos, burritos & quesadillas. Also, while ordering your lunch make sure to drop your business card in for a chance to win one of the six iPads Alcatel-Lucent's team will be giving away! Please contact our COO Sean Ammirati for more information on the sponsor options. The ReadWriteWeb team is excited about our second event and we can't wait to discuss the opportunities in Mobile with you on May 7. You can find banners and logos to link to our event here , if you're so inclined. We hope to see you on May 7! Discuss
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Mobile Summit Second Round Pricing Ends Today! Last Day to Save $200!
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Fans of augmented reality (AR) will be excited to learn that their favorite emerging technology is now front and center of a brand new marketing campaign based around one of the Discovery Channel 's most popular television shows. Unfortunately for most tech nerds, it's not Mythbusters, though I wouldn't be surprised if the campaign was successful enough to spread to other shows. Instead, Discovery is promoting its docu-drama hit Deadliest Catch with a desktop-based AR ad campaign . Sponsor During episodes of the popular show, Alaskan king crab fishing enthusiasts are encouraged to visit a special webpage where they can print a flier that allows them to experience the adrenaline pumping action of "crabbing" for themselves. Okay, not really, but the experience - a 3D game controlled by the flier - actually looks pretty neat. By holding the flier up to a webcam, users can steer a 3D fishing boat that appears on the flier in a race against the clock to snatch up 20 crab pots (see video below). The experience was developed by Total Immersion , one of the top AR vendors profiled in our recently published report on augmented reality marketing . Though the popular show has just returned for its sixth season earlier this week, the AR game was tested in March with the show's Facebook fans - an effort that the company says reached over a quarter of a million viewers. But one of the great things about this AR experience is not the game itself, but rather the all out blitzkrieg of marketing behind it to make sure it reaches as many people as possible. Discovery and their marketing agency PHD are not only promoting the game through on-air mentions during episodes of the show, they are also providing print, online and experiential (ie: big trucks with giant monitors parked in public locations) advertisements as well. The print ads are running in some of the most popular magazines on newstands today, including ESPN the Magazine, Sports Illustrated, People and Entertainment Weekly. The online ads can be found similarly targeted websites, including ESPN.com, MSN.com and TVguide.com. The public kiosk-style displays were parked last week in Union Square and Citi Field (home of the Mets) in New York and in Washington D.C. at Nationals Stadium and on the National Mall. Clearly PHD sees sports fans as a crucial cross section of Deadliest Catch fans, as they strategically placed the kiosks at baseball stadiums during the first week of the MLB season. But I'm not excited that Deadliest Catch is getting a big marketing push for the debut of its new season, I'm thrilled that augmented reality is at the center of it, and is getting huge play infront of mainstream eyeballs. A prominent campaign for one the highest rated shows on a very popular cable channel is exactly the primetime exposure that AR needs to keep pushing on the brink of universal adoption. That being said, there could be a downside to this exposure. Is this experience the best form of AR that should be placed in the national spotlight? Could this further the notion that AR is a gimmicky advertising trick because of the gaming aspect? There are plenty of experiences, which we have discussed at length , that provide practical services and applications by way of AR, and steering a fishing boat is hardly one of them. My fear, as a fan of the technology, is that widespread exposure of this type could actually damage AR's growing reputation. So I guess theres a bit of a risk/reward balance that needs to be found in these AR experiences with the potential to reach millions of viewers. The chance to put the technology infront of that many people is impossible to turn down, but at the same time, depending on the application, it could backfire and leave a lasting impression in many minds that AR is nothing but a fun toy that ad agencies get to play with in hopes of engaging users with the "wow factor." Personally I have a preference for AR experiences that actually provide a practical service , but I can't help but be excited for this new campaign from Discovery and Total Immersion. Discuss
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Discovery Channel Puts AR In Front of Millions of Eyeballs
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