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Yesterday I spoke with lean startup guru Eric Ries who is hosting the Startup Lessons Learned conference this Friday in San Francisco and at live simulcasts around the world. Ries says he considers entrepreneur turned educator turned public servant Steve Blank to be his mentor in the startup world, and Blank will be among Ries' lineup of speakers at this week's conference. Blank will give a talk he's titling, "Why Accountants Don't Run Startups," (or Customer Development 2.0 on the conference site ) which details the major differences between startups and large companies - a speech whose slides Blank posted to his blog via SlideShare late last week. Sponsor According to Blank, the line he draws between smaller startups and larger companies is based around the business model. Startups, he says, exist in the state where they are searching for a business model, and large companies are the result of finding and executing that business model. The reason he calls out accountants in the title of his talk is that as startups transition into larger companies, their less conventional methodologies become more traditional, and that's when accountants are needed. Early on, startups, in his opinion, should rely on such metrics as customer acquisition cost, viral coefficient, customer lifetime value, and monthly burn rate. These types of measurements become de-emphasized in larger companies which focus on balance sheets, cash flow statements and income statements, Blank says. Parallel ways in which startups transition into larger companies include customer development giving way to product management, and agile development becoming engineering. Early-stage companies, searching for a business model and for customer traction, will test hypotheses, discover their minimum feature sets, and pivot their focus if things don't work out, he says. Product management takes over once a viable model is found. One of the major stepping stones toward becoming a successful larger company, Blank says, is discovering the winning model or process and focusing on making it work over and over. Entrepreneurs begin their startups with a hatred for processes, but learn to love and implement processes as the company grows into a profitable business. Passionate focus transitions to focus on the company's mission, and ultimately to the execution of that mission. Blank wraps up his presentation by drawing the same lines between two types of education, business school and entrepreneurship school. Business school, he says, is far better suited for teaching students to run larger companies, while startups need founders with better entrepreneurial training. These ideas merely scratch the surface at what Blank is likely to dive into during his 45 minutes presentation Friday afternoon, so be sure to check out the event if you're in San Francisco, or find a live simulcast to attend in your area. Photo by Flickr user dux_carvajal . Discuss
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Steve Blank On How Startups Evolve Into Large Companies
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For most startups in the early-stages of development, much of the building process includes repetitions of prototyping, testing, receiving feedback and iterating the product several times over. The toughest part of this process isn't building or making changes, it's getting that valuable feedback on where your product could be improved. Concept Feedback , a simply named online service, wants to help your startup with constructive criticism from its quickly growing community of over 5,000 designers, developers, marketers and entrepreneurs. Sponsor The process at Concept Feedback is pretty simple: users can upload their concept work for the community to view, other members comment and provide their opinions and feedback for the concept, then the original user can upgrade their product, and even resubmit for further feedback. Companies can choose to post a "premium concept" which will be more visible on the Concept Feedback homepage and for which they can offer cash rewards for the most constructive comment or piece of advice. Most of the items are site are full web or logo design mockups, but there were a few rough wire-framed sites scattered through the concepts. Other, less popular entries, include films, posters, business cards and a whole lot more. For a small startup team looking to get some fresh sets of eyeballs on their latest project, Concept Feedback could be an excellent resource to do so. With most of the feedback based around design and aesthetics, startups may still need to look elsewhere for direct usage and feature feedback for their product. The truth is, with this type of feedback, you want people taking a deep dive and playing around with your product for some time before providing their opinion; Concept Feedback seems geared at providing mostly visual feedback, so usability and functionality reviews are much less common. There are several ways of gathering feedback from actual users of your site; one such service we mentioned in January allows companies to automate phone surveys and displays the results as charts and graphs. But if your goal is to show off the latest design iteration of your site, Concept Feedback is a great place to unveil it and receive some educated opinions to make it look its best before launch day. Discuss
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Get Quick Impressions of Your Latest Product Iteration with Concept Feedback
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While most of our top stories this week were about the iPad, our number one post was about how Google Street View is now, no joke, available in 3D. Go get your glasses and check it out. We also continued our exploration of the significant Internet trends of 2010: Verizon, AT&T and Cisco are talking up the Internet of Things , Gowalla added real-time feeds, and augmented reality cartoons are going to save our kids. Read on for more. Sponsor Story of the Week: Google Street View in 3D Google Street View in 3D: More Than Just an April Fool's Joke You Are Not a Gadget: The Continuing Case Against Web 2.0 E-Books on the iPad: iBooks vs. Kindle for iPad iPad Problems Begin to Surface Digg Plans to Kill the DiggBar & Unban all Domains iPad: The First Real Family Computer More coverage and analysis from ReadWriteWeb ReadWriteWeb Mobile Summit Join us for the ReadWriteWeb Mobile Summit on May 7 in Mountain View, California as we explore the latest mobile development trends, both the technology and the emerging business applications. Be a part of the discussion on geo-location services , augmented reality , native app vs. browser-based , commerce and marketing , mobile social networking and the Internet of Things. Sponsorship enquiries: sales@readwriteweb.com . Mobile Web Why iAds Could be Bigger Than iPads Apple Announces iPhone OS 4 with Support for Multitasking? Farewell, Keyboard - Generation I Will Grow Up on Touchscreens More Mobile Web coverage Augmented Reality "Do Crew" Augmented Reality Cartoons Help Get Kids Off the Couch More Augmented Reality coverage Augmented Reality for Marketers and Developers: Our Newest Research Report We're pleased to announce ReadWriteWeb's latest premium report, Augmented Reality for Marketers and Developers: Analysis of the Leaders, the Challenges and the Future . This report will help you develop a sophisticated understanding of Augmented Reality (AR), the mobile and Web technology that places data on top of a user's view of the physical world. The research included will help you decrease your AR development time to market by learning from the first wave of early adopters. AR offers a new marketing and product paradigm for a high impact, high value customer experience. More than 1,000 AR campaigns were kicked-off last year and we expect to see many more in 2010. In this report, we profile key AR development companies, their campaigns as well as development lessons learned. For more information or to buy the report, visit here . Internet of Things Verizon, AT&T & Cisco Talk Up Internet of Things Our Network is Alive More Internet of Things coverage Real-Time Web Gowalla Adds Real-time Feeds and Activity Streams For Maximum Mashup Action Twitter's Translation Problem More Real-Time Web coverage . Don't miss the next wave of opportunity on the Web supported by real-time technology! Get ReadWriteWeb's report, The Real-Time Web and its Future . Check Out The ReadWriteWeb iPhone App We recently launched the official ReadWriteWeb iPhone app . As well as enabling you to read ReadWriteWeb while on the go or lying on the couch, we've made it easy to share ReadWriteWeb posts directly from your iPhone, on Twitter and Facebook. You can also follow the RWW team on Twitter, directly from the app. We invite you to download it now from iTunes . ReadWriteStart Our channel ReadWriteStart , sponsored by Microsoft BizSpark , is dedicated to profiling startups and entrepreneurs. Internet of Things: Opportunities For Entrepreneurs Why You Need to Be Developing for the iPad Right Now NYC Startup Job Fair: How Graduates Can Get a Great Job at a Startup ReadWriteEnterprise Our channel ReadWriteEnterprise is devoted to 'enterprise 2.0' and using social software inside organizations. Is the iPhone Now as Enterprise Ready as the Android? Google Executive Says Google Buzz Coming Soon to the Enterprise ReadWriteCloud Our channel ReadWriteCloud , sponsored by VMware and Intel, is dedicated to Virtualization and Cloud Computing. How Cloud Computing Can Help A Small Business Get Out of the Recession Does the iPad App Give Rackspace An Advantage? This Tweet is Priority 1: SalesForce.com's Chatter is Transactional Social Media That's a wrap for another week! Enjoy your weekend everyone. Discuss
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Weekly Wrap-up: 3D Street View, the Case Against Web 2.0, iPad Problems, And More...
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The long-closed nature of Apple's iPhone OS ecosystem is coming to a head with the addition of major new restrictions on developers. If there ever was a time when the Android world had a chance to out-innovate Apple, this could be it. Each day this week, developers have pointed out another indignity Apple's legal framework subjects them to. Could this be the pressure that gets resolved by the rise of a compelling Android offering? It seems like a long shot. Sponsor People creating applications on the iPhone and iPad platform are apparently no longer allowed to build in development environments abstracted from the preferred form of code , 3rd party analytics services are believed to be no longer allowed to track use of apps , Apple has baked in its own advertising platform and the essential requirement of winning Apple's permission to deploy apps on its platform is feeling more onerous every day. At the same time, no one else has come close to building a User Experience that can rival the iPhone and iPad. If someone could, a grand battle could emerge. Instead, right now it's looking ugly. On the positive side, the number of Android applications is growing faster and faster . The Anguish Prominant iPhone developer Dan Grigsby articulated today what could become an increasingly common sentiment in a goodbye post announcing the closure of his popular iPhone development blog Mobile Orchard : Ask permission environments crush creativity and innovation. In healthy environments, when would-be innovators/creators identify opportunities the only thing that stands between the idea and its realization is work. In the iPhone OS environment when you see an opportunity, you put in work first, ask Apple's permission and then, only after gaining their approval, your idea can be realized. I've always worked at the edge; it's where the interesting opportunities live. None of the startup I've created would have been possible in an ask permission environment.... I won't work in this ask-permission environment any longer. As Google's Chris Messina put it well in some poignant speculation this afternoon, "It occurs to me that Apple is crossing a chasm. To where, I don't know. But its early proponents seem to be being left behind." Another Perspective: Despite Its Problems, Apple's Ecosystem Remains the Best Raven Zachary, President of leading iPhone development shop Small Society , offers another perspective. Android needs a better OS before we'd even begin to see iPhone developers leave. I didn't fall in love with iPhone OS due to the elegance of Apple's legal terms. It's the platform that I fell in love with. It's the best mobile platform out there, and while I appreciate the analysis by the community and the hard questions being asked, I remain committed to the iPhone platform. Of course the most probable outcome of all this is that most developers will stay where the users, the money and the best user experience are. Some will be unhappy and some will leave - but probably not enough for consumers to notice. If only someone could build an Android device that rivaled Apple's hardware, and if the issues with different versions of Android across devices could be fixed, if the Android OS was just betteer - then there would be an incredible opportunity to lure away developers and finally get more users drawn to their applications. The iPad is really incredible though and there are a whole lot of very big "ifs" in play. An effective challenge by Android sure feels like a long-shot right now, doesn't it? Discuss
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Apple's Tightening Grip: This Could Be Android's Big Chance
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Apple unveiled the 4.0 version of the iPhone operating system yesterday and a big part of the announcement was about a new advertising platform called iAd . Apple will soon provide an easy way for app developers to put advertisements in their mobile apps and keep 60% of the revenue. Tech financial analysts are going bonkers over the news , with one headline-grabbing prediction putting the opportunity at $4.67 billion per year for Apple. Why? Because the platform has the potential to change online advertising like nothing else has in a long time. Sponsor Cullen Wilson offers this explanation on the Austin Startup Blog : The reason iAd has a chance to change how users interact with ads is simple: The fear and unknown of clicking on an ad is gone. Apple is throwing its brand behind an entire ad network to create the perception that if you trust Apple, you can trust these ads too! Worried about installing malware from clicking on that ad? Hate that ads open up a new window? No problem, Apple has solved this by keeping these ads within the app itself and vetting all of the ads on their network. iAd reminds me of two ad networks I'm already a fan of, The Deck and Fusion Ads . Their ads are well designed, they advertise in applications I use and love, and they vet everyone on the network before accepting them. If you've ever used the free Twitter clients Tweetie or Twitterrific, you've seen these ads. If Apple can convince its users that it's safe to click anything with the iAd logo they will have single handedly changed the perception users have of ads, resulting in more clicks and more money made by both Apple and developers. They will have done this by taking advantage of a closed system, their own brand, and a platform that their users already love (the app store). The iPad is clearly changing peoples' experience with computing - take one out around non-geeks and you'll see strangers clamor to get their hands on it. But if Apple can transform mobile advertising from an annoyance to a trusted, appealing experience - that would be huge. The iAd platform could impact advertising more than the iPad impacts computing. It may very well generate more revenue, too. Wilson points out that though many people complain about the closed nature of the App Store, this is the other side of the coin and is worth considering. One question I have about this is how scalable vetting such a huge ad platform could be. Where there's money to be printed, there must be money to pay ad examiners, though. If the platform can prove effective and make app building all the more financially viable, then we as users can cheer for a new world of apps that will be built in the future. If Apple can deliver a high-quality experience on the iAd platform, then we as users can cheer for a less grating experience than a wild west of mobile advertising would likely deliver. There is something a little frightening about Apple's end-to-end control over the platform though, isn't there? What do you think about iAd? Do you think it will be effective? Revolutionary? Do you think it's fair? Discuss
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Why iAds Could be Bigger Than iPads
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