•
Back when I was in graduate school getting my masters in journalism and mass communication, I worked on various “lab projects” which were challenges faced by media organizations that they wanted to tackle but didn’t have the means or the resources to do so. So basically, the students at my school were a think tank for the local media. One of the first issues we were tasked with investigating was finding a new way to allow comments for online news stories to be more efficient and less offensive. Sponsor The problem faced by most online news sites is that the anonymous nature of the Internet makes it very easy for vulgarity and off-putting comments to be posted, and for some sites, these types of comments pervade their site. Many of today’s popular sites with comments have integrated systems to where readers can vote down bad comments while promoting good comments, which helps the bad stuff to be filtered out. Others have tried blocking fowl language with asterisks or by deleting the comment automatically, but this has only lead users to find unique ways of spelling their beloved curse words. Some startups, like Disqus , have made it much easier to manage comments, and identity tools like OpenID and Facebook Connect have helped to lower the amount of anonymous commenters on the web, but anonymity is a fundamental cornerstone of Internet culture. Or is it? In a recent New York Times article about how many news sites are starting to remove anonymous commenting, Arianna Huffington of The Huffington Post said she thinks that anonymity is losing its once exalted position atop the foundation of the Web. “Anonymity is just the way things are done. It’s an accepted part of the Internet, but there’s no question that people hide behind anonymity to make vile or controversial comments,” says Huffington. “I feel that this is almost like an education process. As the rules of the road are changing and the Internet is growing up, the trend is away from anonymity.” Fred Wilson of Union Square Ventures says there is plenty of room for innovation within comment boards. Wilson uses Disqus on his blog and has some suggestions for features they could include to make the commenting experience better, but he believes one of the ways to innovate in the space is to introduce game mechanics into commenting. “Game mechanics will reward the kind of behavior the community wants and will punish the kind of behavior the community does not want,” writes Wilson on his blog. “The anonymous commenter who has valuable information but can’t publish in their own name will be rewarded. The anonymous commenter who leaves a hostile name calling piece of crap will be punished. And the comment thread and community will be better off for it.” Entrepreneurs that strive to create a truly innovative product usually first start with a problem that needs solving, and comment systems are certainly a problem that needs solving. Therefore by some transitive property, innovation in the commenting space seems to be an open door of opportunity for startups to walk through and offer a solution. Are there other companies like Disqus that may be looking to disrupt the traditional comment system, or do you have an idea for making the process more user friendly? Let us know your thoughts on the state of comments and how you would change them in our very own comments section below! Disclosure: The New York Times is a syndication partner of ReadWriteWeb. Discuss
More here:
Comment Innovation: An Open Door of Startup Opportunity?
Tags:
companies,
facebook,
internet,
punish-the-kind,
reward-the-kind,
school,
space,
Tips,
traditional
•
“Everybody’s on Twitter !” You hear that more and more often as Twitter gains adherents. Why, even the dead and the fictional (and the fictional dead ) are on Twitter. Not to mention celebrities. (Let’s not.) Despite having over 100 million registered users, it’s still small beer compared to other services. Facebook, for instance, has over 400 million. What’s surprising are the ways people, companies and organizations find to use the service. And who those folks are. Here are five Twitter accounts you might find surprising. Sponsor Library of Congress . Although the LoC has upwards of 53,000 followers, they themselves only follow one. The Law Library of Congress . They have books down pat. Not sure about electronic communications.However, as ReadWriteWeb reported earlier today, they’ve acquired the entire Twitter archive, so maybe they’ll pick up a thing or two. Federal Bureau of Investigation . Not too surprising that it’s the Press Office that’s Twittering. Fox Mulder might be off-putting to some, though possibly not as much as J. Edgar Hoover. At least these folks follow, although only a tenth as much as they are followed. NASA . Lori Garver, deputy director of the National Aeronautics and Space Administration Twitters. And she does it right, mixing NASA news, issues of interest to space buffs and personal information. Well, mostly right. Honestly, Lori, there’s no one worth following but for two other NASA Twitter accounts? NASA as an organization Twitters its brains out. The Tower Bridge . Inanimate objects Twittering is non-hilarious. This account, for a busy draw bridge in olde Londone towne seems on the level. However, it makes up for the unexpectedness of the account by the sheer almost operatic boredom of its Tweets. To wit: “I am closing after the Maintenance lift has passed upstream.” We can tell from the few accounts it’s following that the bridge has a real telescope fetish, though. Unseemly. Ivy Bean . Ivy has one unusual quality that makes her an unexpected Twitterer to most. She’s 104. Yes, years old. Participation of the elderly in social media communications is not that unusual. The young and the old are less fearless than the middle aged in experimenting with different ways to communicate. But 104. Holy Toledo. Some have suggested Ivy’s account was originally set up by journalists seeking “Digg bait.” Who cares? Ivy rocks the keyboard a year after her “story” was first reported. I hope I’m 104 when I’m her age. For more, check out ReadWriteWeb’s Twitter coverage . Of course, there’s always @rww . Discuss
Excerpt from:
5 Unexpected Twitterers
Tags:
account,
Bridge,
congress,
federal-bureau,
Ivy,
Ivy Bean,
J. Edgar Hoover,
library,
Lori,
Lori Garver,
maintenance,
microcontent,
NASA,
national,
national aeronautics and space administration,
press,
Social Media,
space,
space buffs,
tenth-as-much,
Toledo,
tower-bridge,
Twitter,
unexpectedness
•
Today Google introduced two new elements to its popular advertising system, a Search Funnel and something it is calling Ad Innovations . The company’s VP of product management, Susan Wojcicki, described the Search Funnel as a “set of reports describing the Google.com search ad click and impression behavior leading up to a conversion.” Sponsor The idea is that users of the Sales Funnel will, over time, tighten and focus their use of Google Ads to such a degree that they will be able to sell a grommet to an Albanian from outer space. “The data you see in Search Funnels can help you understand how users search for your products before converting so that you can optimize these conversion paths.” Ad Innovations is a specialist website Google has set up to “work closely with advertisers on what comes next.” They intend to use the space to debut ad-tech ideas and solicit user feedback. Photo by Danny Sullivan. Discuss
Follow this link:
Google Introduces Search Funnel, Ad Innovations
Tags:
advertising,
Danny Sullivan,
debut-ad-tech,
Funnel,
Google,
google-com,
innovations,
products,
sales,
sales funnel,
search,
search-funnel,
search-funnels,
space,
Susan Wojcicki,
your-products
•
Thanks to the growing popularity of mobile augmented reality (AR) applications such as Layar and Wikitude , as well as countless advertising campaigns from corporate giants, AR is beginning to make its way out of the shadows of obscurity and into popular culture. Once an experimental technology left for expert engineers, AR is becoming more and more accessible to both developers and consumers of the experiences. Now, the greater AR community has another feather for its cap as Time Magazine has recognized it as one of its 10 Tech Trends for 2010. Sponsor “One challenge for 2010 will be harnessing the growing ubiquity of webcams and smart-phones to make augmented reality useful as a tool in day-to-day life,” writes Time’s Dan Fletcher, pointing out the U.S. Postal Service’s virtual box simulator that helps customers determine what size box to use by holding the item they are shipping up their webcam. Unfortunately, Fletcher merely skims the surface of AR in his 10 part article published Monday, and in doing so he unintentionally labels players in the mobile AR space as “gimmicky.” I can see how it would be easy for someone investigating AR iPhone apps to be overwhelmed at the plethora of apps that let you shoot things in an augmented first-person perspective, but it is still disappointing that he failed to notice the quality apps in the space. But hey, it’s still great for us augmented reality fans to see our beloved emerging technology receive national notoriety in a publication such as Time, so we’ll take what we can get. AR snagged the #4 position on Time’s list, but when you look at some of the other trends listed, you notice that AR is already taking advantage of most, if not all of them. Time’s #1 tech trend for 2010 is location, and it points out the growing popularity of services like Foursquare and Gowalla . Mobile AR applications have been taking advantage of location data since day one and it continues to play a crucial role. After location comes “building platforms, not websites,” which Layar has been developing with their third-party POI data-sets and their upcoming layer marketplace . Good thing “frictionless payments” is another trend to watch for in 2010, otherwise Layar’s marketplace would be ahead of its time. Also on Time’s list is social gaming, and social objects, immediately reminding me of Tonchidot’s Sekai Camera app which lets users leave AR objects in physical space for people to interact with through the application. One could argue that AR uses all of the other nine technologies featured on Time’s list with the exception of the iPad, which unfortunately has no camera with which to augment our realities. On a related note, Layar co-founder Claire Boonstra was named to Laptop Magazine’s list of the most influential women in technology . Alongside Boonstra was Google ‘s Marissa Mayer, Caterina Fake of Flickr and Hunch fame, and Melinda Gates. This, as well as Time’s inclusion of AR on their tech trends list, is great exposure for augmented reality. If you’d like to learn more about how companies are using augmented reality for marketing in both desktop and mobile-based experiences, be sure to check out our latest premium report on the subject which was released earlier this week. Discuss
More:
Augmented Reality Among Time’s 10 Tech Trends for 2010
Tags:
application,
augmented-reality,
Caterina Fake,
Claire Boonstra,
experiences,
growing,
laptop,
laptop-magazine,
Marissa Mayer,
mobile,
postal-service,
space,
tech,
trends,
webcam
•
Silicon Valley angel investor Mike Maples Jr., known for his early investments in Digg and Twitter , announced recently that his firm Maples Investments has rebranded as FLOODGATE in an effort to fulfill his experiment of becoming a “super angel” firm. The term “super angel” mostly speaks for itself: instead of carefully picking a few select companies to invest in each year, super angels broadly place more money in a larger number of early-stage startups. Sponsor By making the shift from Maples Investments to FLOODGATE, Maples is jumping into the super angel game with both feet in attempts to take the firm to “the next level.” He hopes that the creation of FLOODGATE will “address a big gap in venture capital” between seed level angel investments and larger rounds from traditional VC firms. According to the newly rebranded homepage, the super angel strategy is a response the growing number of startups, the falling number of IPOs, and the rising level of VC investments – all of which make finding early-stage funding more difficult. Additionally, the site offers that super angel investments can provide more exit options. “If a business raises a small amount of initial capital, then exceeds its early milestones and decides to swing for the fences, it can then raise a larger sum at a higher price, while preserving ownership,” the site says. “If the business is not ready for rapid growth, it preserves the option for an exit at around $50 million, while still delivering a high return for investors. This dual-track model is less available to companies that raise large amounts of money early.” Are we witnessing the birth of a new branch of venture capital? It is interesting to consider the gap that Maples is attempting to fill; smaller individual seed level angel investments at one end, and the hundreds of millions of dollars that VC firms have been known to invest at times. It certainly seems that there is an opportunity for endowed individuals to invest at a higher level than a typical angel would, but at the same time there are smaller VC firms that focus smaller investments on young companies. Can super angels sit in the space between angels and firms that target smaller amounts at early-stage startups? Will more of the larger firms begin to invest smaller amounts instead of waiting for the companies worthy of a nine-figure investment? Will angels start investing more of their own money closer to super angel levels? Is FLOODGATE’s method of casting a wide net in hopes of catching one or big fish a wise choice? Will their approach put pressure on other angels to invest more or at a higher level? It is unclear what, if anything, will happen, but what is clear is that FLOODGATE plans to push more money into the early-stage startup market, which is great news for the entrepreneurs out there looking for funding. Let us know how you feel about the idea of super angels and their effects on the VC industry in the comments below. Discuss
Continued here:
"Super Angel" Firm Maples Investments Rebrands as FLOODGATE
Tags:
Business,
companies,
entrepreneurs,
level,
maples,
price,
Silicon Valley,
space,
Startups