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Ever since Steve Jobs first announced iBooks for the iPad, pundits have been wondering about the future of the Kindle and similar e-book readers in the face of this new competition. Now that we actually have access to an iPad , we had a chance to take a closer look at both the iBooks and Amazon's Kindle for iPad apps. We are still waiting for the B&N iPad app, but both iBooks and iPad for Kindle already highlight the iPad's potential as an e-book reader. Sponsor iBooks It doesn't come as a surprise that Apple managed to develop the prettier e-reader app. Switching from the iBooks store - which looks a lot like the App Store - to your bookshelf is done through a nifty animation. Newly downloaded books and samples smoothly slide into the bookshelf and thanks to a faux 3d look and a page-flip animation, the app itself mimics the look and feel of a book. When you click on a book in your shelf, it flips open and zoom to the page you left off. Flipping the iPad to landscape mode switches iBooks from displaying on page per screen to a more book-like two-page view. Given how wide the iPad's screen its, this makes it a lot easier to read as the individual lines are much shorter. With regards to customization, iBooks allows its users to change the size of the font, but also the font itself (Baskerville, Cochin, Palatino, Times New Roman and Verdana). You can also set the screen brightness right from within any book, which is great for reading at night. As far as we can see, however, you can't switch to white text on a black background. Another neat feature is the search function that feels a lot like Spotlight on OSX. This search feature is extremely fast - though sadly it only works for the book that you are currently reading. You can't search through all of your library, though you can initiate a Google and Wikipedia search from within any book (these open up Safari, however). The iBooks app can also read DRM-free ePub texts. You simply download the e-book to your computer, drag it into iTunes and after your next sync, it will appear in iBooks. iBooks Store The iBooks store mostly features books between $9.99 and $14.99 (with a few outliers). There are currently about 30,000 free books in the store (courtesy of Project Gutenberg) and about 60,000 books from most major publishers - though there are still some holdouts . Every book in the store allows you to download a free sample (sometimes more than 50 pages long). Kindle for iPad Amazon, of course, offers a far larger store than Apple. With close to 450,000 paid and free books. It's worth noting that the Kindle store also launched with slightly more books (about 88,000). Compared to iBooks, Kindle for iPad feels a bit more pedestrian, as it doesn't feature fancy animations. Pages just slide left and right and instead of two-page view when you flip the iPad to landscape mode, you just get a single page with a very wide layout. The Kindle app also doesn't allow users to customize the font of a book, though it does offer the standard screen brightness and font size settings. Unlike the iBooks app, which only has a bookmark feature, the Kindle app allows users to annotate books and highlight passages in these texts. For students, this is a must-have feature and it's surprising that Apple didn't include this in its app. As with its other mobile apps, Amazon forces its readers to download apps from the Kindle online store. The only way to access this is through the browser. Here, Apple's ability to integrate the store into the e-reader application is a big plus. Verdict: iBooks is the Better App; Kindle is the Better Platform In terms of functionality, the choice between the two apps depends on your needs. If you need to highlight and if you want to take notes, then the Kindle app is the only way to go. If you just want to read, the iBooks apps is just fine. Prices in both the iBooks and Kindle store are likely to be very similar - especially now that Amazon is slowly giving up on its idea of selling all e-books at $9.99. The real advantage of the Kindle app is that you can read and sync books with more devices. You can start reading a book on the iPad at home or on the plane, for example, and then continue reading on your iPhone while you are waiting in line at the post office. Chances are that Apple will launch an iBooks app for the iPhone sooner or later, but until then, investing in Kindle books seems like a smarter decision as you don't lock yourself completely into Apple's smaller ecosystem. More About the iPad Launch Click here for our full archive of posts about the iPad launch . Discuss
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E-Books on the iPad: iBooks vs. Kindle for iPad
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Twitter turned on its new "popular" tweets feature in its search page last night, bubbling the three most popular tweets to the top of any search result. Previously, search results were only offered according to time, not any form of relevancy. In addition to the search feature showing up on search.twitter.com , the functionality has been turned on in Twitter's search API, so we're likely to see this sort of thing showing up in third-party clients soon, as well. Sponsor Don't be confused if popular search results aren't showing up when you search directly from the Twitter homepage - you need to specifically go to search.twitter.com for these new results to come up. For some reason, searching from the right-hand sidebar gives only results ordered by time. From the Twitter API Google Group on how tweets will be ordered: With this new project, we want to make real-time search even more valuable by surfacing the best tweets about a particular topic, by considering recency, but also the interactions on a tweet. This means analyzing the author's profile, as well as the number times the tweet has been retweeted, favorited, replied, and more. It's an evolving algorithm that we'll be iterating on & tuning until practically the end of time. While the Twitter search returns only three results, the API should return more if desired. The API is opt-in, as we wrote last time , and offers the ability to get only new results, only popular results, or a mix. We're immediately wondering how this might be used with the geocoding variable. Will we see similar functionality to the location trending on Foursquare or Gowalla? What does mean to identify tweets as singular hubs of conversation, like we see with Techmeme? Trending topics are just that - topics surrounded by many tweets. This makes the focus center not around many people talking about a topic, but instead a few tweets that many people are centering around. We know we've seen similar implementations with the likes of TweetMeme , but now that it's in the API, what will we see next? Discuss
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Twitter Highlights Popular Tweets, Goes Live With API
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feature-showing,
from-the-right,
geocoding,
google-group,
identify-tweets,
interactions,
makes-the-focus,
search,
times-the-tweet,
turned-on-its,
Twitter
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Yesterday, Wolfram Alpha announced the price drop of its iPhone app and the return of its mobile site. Today, after Apple itself broke a press embargo that was originally set for Saturday, Wolfram Alpha is also announcing the launch of its iPad app, as well as the launch of its new Wolfram Alpha for e-books program. The fact that Wolfram Alpha would launch an iPad app - which will retail in a bundle with the iPhone app for $1.99 - doesn't really come as a shock. The e-book program, however, comes as a bit of a surprise, but makes perfect sense in light of Wolfram's new push towards making Wolfram Alpha ubiquitous. Sponsor Wolfram Alpha for E-Books The first application to make use of Wolfram Alpha for e-books is the visually stunning iPad version of Theodore Gray 's best-selling The Elements: A Visual Exploration of Every Known Atom in the Universe . The e-book application integrates Wolfram's computational knowledge engine closely into the e-book experience. It's easy to imagine calculus, engineering or geography textbooks that will also make use of Wolfram Alpha's vast data repository and its ability to manipulate this data. For now, the company is remaining relatively quiet about the exact details of the program, however. The full launch is scheduled to happen later in Q2 2010. As Wolfram Alpha's managing director Barak Berkowitz noted yesterday, the team's "number-one priority as of today is to get Wolfram|Alpha in the hands of everyone." This new e-books program is clearly another move in this direction. Wolfram Alpha iPad App Wolfram Alpha's newly affordable iPad app will make good use of the extra screen estate on the device. It will use a two-pane view, which looks like it will become a standard interface for many iPad apps. A sidebar on the right will feature your search history, examples and favorites, while the left side will display your results. We will take a closer look at the app once we can test it ourselves. Discuss
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Wolfram Alpha is Coming to the iPad and E-Books
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barak-berkowitz,
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launch,
price,
search,
Theodore Gray,
universe,
Wolfram,
Wolfram Alpha
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Today Google introduced two new elements to its popular advertising system, a Search Funnel and something it is calling Ad Innovations . The company's VP of product management, Susan Wojcicki, described the Search Funnel as a "set of reports describing the Google.com search ad click and impression behavior leading up to a conversion." Sponsor The idea is that users of the Sales Funnel will, over time, tighten and focus their use of Google Ads to such a degree that they will be able to sell a grommet to an Albanian from outer space. "The data you see in Search Funnels can help you understand how users search for your products before converting so that you can optimize these conversion paths." Ad Innovations is a specialist website Google has set up to "work closely with advertisers on what comes next." They intend to use the space to debut ad-tech ideas and solicit user feedback. Photo by Danny Sullivan. Discuss
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Google Introduces Search Funnel, Ad Innovations
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Danny Sullivan,
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Google,
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innovations,
products,
sales,
sales funnel,
search,
search-funnel,
search-funnels,
space,
Susan Wojcicki,
your-products
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Back in January, a healthy comment discussion followed a post in which we looked at the topic of "spec work," or freelance work done for a client before an agreement of compensation is formed. One of the most vocal opponents to spec work is Andrew Hyde of TechStars and StartupWeekend fame, whose blunt opinions sparked a debate over how a marketplace for freelance work should properly function. Today, Hyde and a few friends are launching Pick , a marketplace and directory that connects clients with freelancers. Sponsor Freelancers in fields like design, development, photography, copywriting, marketing and management can sign into Pick and create a profile to share their portfolio and contact information. More importantly, however, Pick asks freelancers to list their work availability and a price range. This allows clients to narrow their search to find freelancers in the specialty they need based on location, availability and price. "The [freelance] process is a mess. There are a ton of freelancer sites out there, but freelancers never promote them because they largely exploit the community. I thought there had to be a better way," Hyde told ReadWriteWeb. "I wrote my solution and said someone should build it, and nobody did, so here we are." Through the creation of Pick and the growth of its community, Hyde hopes to put a dent in other marketplaces which he says are providing platforms for what he calls " exploitsourcing ." With a 2008 post titled "Spec Work Is Evil / Why I Hate CrowdSpring ," and in 2009's " An Open Letter to 99designs ," Hyde has become a leading voice in the movement against spec work and the services he believes promote it. "It is a major ethical flaw of both parties," said Hyde of spec work in 2008. "Some designers I have talked to have escalated this lack of ethics to be on par with some very serious crimes, while other see it as dumping oil down a rain drain. A lot of people don't take this lightly at all." On the bright side of the negativity surrounding spec work, Hyde has channeled his passion against the practice into a new place for clients and freelancers to meet without the worry of exploitation. For startups that need design, copywriting or other freelance services, Pick could soon become an excellent alternative to the more common marketplaces. Having just launched, the service is a bit of a ghost town and is currently invite-only, but Hyde hopes to see around 1,000 users by week's end. Freelancers can request an invite and clients can currently visit the site and browse the available profiles. Discuss
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TechStars' Andrew Hyde Launches Freelance Marketplace Startup
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Startups,
visit-the-site,
work