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MindTouch has developed a top 20 list of the most powerful voices in open-source, compiled using Twitter and other sources. It's a good example of how a research project can be transparent and in the process, help garner thought leadership for both the individual and the company. MindTouch Vice President of Sales Mark Fidelman wrote a blog post yesterday, discussing the project and how they came to their findings. Sponsor Our interest is in much the process as the results. This is the kind of approach that has a number of uses. It answers questions for the organization. It creates a center of intelligence for the open source community. And it serves as a useful resource for sales and marketing. It also helps show that real research can be done using a few simple tools. Most of the people on the list will be of no surprise to veterans of the open-source world. Notables include Tim O'Reilly, Chris Messina and Jonathan Schwartz. The results show the degree of amplification than the average active user. This is where you have to consider the "nuance" factor by defining what it means to be classified in such a manner. Fidelman explained the process in this way: "We first set out to determine reach by examining the number of followers and buzz an individual has on sites like Twitter and Google. We then needed to determine how much impact an individual had with their followers and subscribers. We asked questions like: How often were they retweeted? How much buzz is created around their blog posts, tweets, and other messages? How often is the individual referenced in the blogosphere? Were they cited by influential people?" To create the list, Fidelman used Twitalyzer , Klout Twittercounter , ReTweetRank and Twitter . They also used Google, Google Blog Search, and Google Trends. That's a take on the process but what about the larger meaning for MindTouch. Fidelman had this to say in response to our questions: Question: How does this project fit into your approach for building a company? Answer: "We actually view it as building an industry. The Open source industry has a lot of innovative, influential leaders but until now decision makers haven't had a guide to know where to tune in. Question: How is the process of doing the research useful? Answer: It helps mindtouch and the industry learn where to find the open source broadcasters. If the industry needs to get the word out, these individuals should be targeted first. Question: Can you provide 3 tips for people in the enterprise looking to develop information that positions the company as a thought leader? Answer: It's about building a community around your personal brand. Matt Asay excels at this. He provides useful, relevant content that's actionable. If I were to characterize it Into three dimensions: 1. Actively participate in the open source dialogue on Twitter, Google Buzz and niche open source networks. 2. Build a community around your personal brand by reaching out and networking with other bloggers, industry analysts and consumers of open source software and hardware. 3 Develop and create useful content on a personal blog or third party blog. The more actionable and useful the better. This is a big area to cover and I'm probably not doing it justice in two sentences. He adds...Perhaps a guest post on this topic will help? 
Out of the information, Fidelman looked at the larger group and created a Twitter list . MindTouch, also did a little inclusive marketing by adding a badge that people can put on their site if they are on the list. Thought leadership provides a host of important dimensions. Enterprise companies that approach the market with intelligence are usually the smartest of the group. Luckily, the tools have never been easier to use in helping filter out the information that matters most. Discuss
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Why MindTouch Posted a Top 20 List of Open-Source Leaders
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A new report from mobile analytics firm Flurry reveals some interesting numbers about Google's first attempt to sell its own custom branded Android device, an HTC-built phone called the Nexus One. It's a flop. After 74 days, the same amount of time it took the original iPhone to sell its first million units, the Nexus One sold only 135,000. But before you read too much into these numbers, thinking that it has any meaning with regard to the Android ecosystem as a whole, think again. Android market share is growing fast - it more than doubled from September to December of last year, for example. Oh, and the Droid, Android's fastest-selling phone to date ? It actually beat the iPhone by day 74, Flurry says. All this new data shows is that Google is no Apple when it comes to marketing their own device. Sponsor iPhone Killer? Hardly In January of this year, Google hosted a press event to showcase their new Nexus One phone, a HTC device sold exclusively by Google on its own website in both a carrier-specific and unlocked version. When asked if the new phone was meant to be an iPhone killer, Google's Director of Mobile Platforms Andy Rubin simply replied that "choice is a good thing." Prior to its launch, many technology insiders suspected (or rather, hoped) that the new "Google phone" would be exactly that - a killer , the first real rival to challenge Apple's dominance in the smartphone market. With features like support for multitasking, Google's own GPS navigation application, Google Voice (the VoIP app Apple banned from iTunes), a 3D photo gallery and, of course, heavy integration of Google services, the Nexus One had a feature lineup that Apple's iPhone couldn't beat. Why Did the N1 Flop? So what happened? Why don't the sales numbers match up with the excitement surrounding the device? The problem likely has to do with the fact that the phone is sold online only. You can't march into a store and purchase a Nexus One and, apparently, that's how most customers want to shop. Another problem is that the U.S. carrier for the N1 is T-Mobile, a much smaller network than either AT&T (iPhone) or Verizon (the Droid). Also, the N1 isn't available worldwide like the iPhone is. However, don't count the N1 out just yet. According to Google's website , it will arrive on Vodafone in Europe by Spring 2010 and, in the U.S., Verizon will get a version of the device at the same time. Given how well the Droid has done for Verizon, the Nexus One may have a shot at boosting its sales soon. Meanwhile, Android, as a platform, is doing quite well even if the Nexus One isn't. The Droid recently became the fastest-selling Android phone to date, beating the sales of the myTouch 3G by more than four times, the Android market share has been growing by leaps and bounds, Android's application store is now the second largest , second only to Apple's iTunes and finally, some companies found their Android website visitors increasing by as much as 350% over the past year. In the end, the Nexus One may not have succeeded the way Google had hoped, but clearly, Android itself has. Discuss
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Nexus One Flopped, but Android Didn't
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Phonebooth.com , a VOIP service for individuals and small businesses, just launched a free version of its service. Phonebooth, just like Google Voice and Ribbit Mobile , provides its users with a free local phone number that can be forwarded to any cell phone and landline. Phonebooth also offers voicemail transcriptions. What makes it stand out from it competitors, however, is that it offers an auto attendant feature that allows you to route callers to different employees. Sponsor It's worth noting that Bandwidth.com , the company behind Phonebooth, has been providing infrastructure services to other VOIP services, including Voxeo and Yext, for more than three years. The company's VOIP network delivered almost 4 billion minutes in 2009. Bandwidth began a beta test of the paid version of Phonebooth.com last year and now has over 1,000 customers. Features in Phonebooth's free version : Free local phone number for your business Includes an auto attendant (Press 1 for Sales, Press 2 for Support...etc.) Unlimited extensions for your employees or partners Read your voicemail, with VM-to-email & text transcription 200 free minutes of inbound calling (6¢ additional) Includes new Contact Us Plus feature A Free VOIP Service that Will Grow With You Starting today, Phonebooth will offer a free service geared towards individuals. The company also announced the general availability of its $20/month/user option, which offers a fully featured phone system in the cloud. One of the advantages of using Phonebooth over similar services like Google Voice or Grasshopper is that the company allows users to upgrade their phone system over time. Once your company outgrows Phonebooth's basic plan, you can easily switch to a higher-end phone system (Phonebooth on Demand) with hardware IP-based phones. Phonebooth's users will be able to choose local numbers from virtually everywhere in the U.S. (the service us U.S.). Sadly, though, there is no way to make your Phonebooth number appear on the caller ID for outgoing calls from your landline or cell phone. Phonebooth doesn't currently offer any mobile apps, though the company told us earlier today that mobile apps are definitely on Phonebooth's roadmap. Contact Plus Widget In addition to the free VOIP service, Phonebooth is also launching a new widget for small businesses - Contact Us Plus - that allows potential customers to use Phonebooth's VOIP service to initiate a call right from the website. In addition to initiating phone calls, the Phonebooth widget can also feature additional contact info (Twitter account, email etc.), as well as your address and a map. Phonebooth's users can also opt to show phone numbers for different departments in their company in the widget. Discuss
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Phonebooth Launches Free Google Voice Alternative for Startups and Small Businesses
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Sales and marketing are not the same thing. It's true they both deal with relationship management and it's true that neither of these job descriptions require hardcore engineering, but just because they're both in the realm of words over code does not mean that they are the same. At the risk of muddling your mind with HR jargon, the core competencies of a marketer are very different from those of a sales person. Surprisingly, many startup CEOs insist on hiring for a VP of Sales and Marketing position. Sponsor If you're the VP of sales and marketing for your company, this article is not about how you aren't doing your job properly. In fact, it's about how you're doing the job of two separate people and shouldn't be. Interwest investor Bruce Cleveland recently wrote an article entitled, In Search of the Mythical VP Sales and Marketing where he defines the separate domains of sales and marketing. Says Cleveland, "Sales and Marketing are vastly different functions that require substantially different personalities, skills, and decades of experience to master...A CEO who doesn't understand this basic fact, or doesn't believe it, is not a CEO I want to invest in." Explains Cleveland, a sales person understands the inner workings of B2B deal probabilities and the short term requirements to increase deal flow. Meanwhile, marketing people look at the landscape from a longterm perspective and lay the groundwork for sales through analyst, media and web leads generation. Essentially, sales people are great oral one-on-one communicators and marketers are great written mass communicators. He writes, " I have found that the CEO who makes this serious mistake hasn't worked with someone who is an excellent Marketer and therefore discounts the role it plays." With expertise in the Software as a Service space, it's interesting that Cleveland believes the marketing role is the one that gets tacked on at the last minute. While sales offers obvious measurement through direct revenue generation, marketing tends to have a less clear set of metrics. Cleveland explains that "today's head of Marketing must be an excellent demand creator (the "owner" of future revenue) through sales-ready leads." Essentially he believes that the marketer's job is to increase perceived value and generate demand on a massive scale in order to grease the wheels of the sales team. Discuss
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There is No Perfect VP of Sales and Marketing
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To all those companies and developers focused exclusively on iPhone apps: Watch your back. The Android platform is catching up, and none too slowly. As Android's growth continues to explode since the release of the Droid, only the most foolish of app shops are not planning to expand beyond Apple's walled garden. One developer, in fact, wrote that his app, which was showing modest, double-digit daily sales late last year, now reports that his app is making $13,000 a month. When that kind of opportunity exists for a single app, why would developers put all their eggs in one basket, a.k.a. the "Jesus phone"? Sponsor A few weeks ago, we told you, "As of December 2009 4 percent of all smartphone owners now use a phone running some version of the Android OS. That's an increase of 200 percent since the previous survey released in September. "Respondents were also asked about their plans to purchase a smartphone in the future. Among those who planned to purchase within the next 90 days, 21 percent said they would now choose Android." It's this growth that helped fuel the success of Eddie Kim's app, Car Locator. In a blog post today, the developer revealed that his Android app "started as a little side-project while I was vacationing with my family, turned into a few extra bucks for lunch money every day has continued its upward trend and is now beyond my wildest fantasy of what could have been possible. " Car Locator is a pretty simple application: Users save their location when they park their cars, and the app navigates them back to their cars later. The app was available in free and paid versions with varying feature sets. The paid version originally sold for $1.99, and the price was later increased to $3.99. Kim has done no marketing for the app, but it did win third place in Google's Android Developer Challenge 2 . When Motorola's Droid was released, Kim saw his first major spike in sales: "In the first 2 months, the app saw sales of about $5-6/day. Nothing too fancy," he wrote . "But starting November 7, there's been a significant uptick in sales, peaking on November 9, where the app saw $44 in sales. Sales have since settled to about $20/day, but it's probably too early to tell if this will hold." Little did Kim realize that his sales had just begun. To date, the free app has been downloaded 70,000 times, with paid app sales at about 10 percent of that figure. "The application was netting an average of about $80-$100/day, until it became a featured app on the Marketplace. Since then, sales have been phenomenal, netting an average of $435/day, with a one day record of $772 on Valentine's Day. Too bad I didn't have a Valentine's date this year - we would've gone somewhere real special!" (Catch that, ladies?) Kim also stands by the Android platform, saying, "Some may be quick to point out that a featured Android application is only able to net $400/day, while top iPhone apps make thousands However, I still think that Android is only a fraction of what it will eventually become . Each release of a new Android handset gets me excited, as it means a wider reach for the Marketplace." Folks, if you've been longing for a much-hyped app to make its way to the Android Market, forward this article to the developers and marketers in charge. There's money to be made there, and the userbase is only getting bigger. Discuss
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Watch Out, iPhone Devs: One-Man Android App Nets $13K Monthly
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