Do Kids Read Blogs? New Study Aims to Confuse

A new study released earlier this month seems to contradict findings from Pew Internet Project's February report on the declining blog authorship and blog readership among the youngest generation of online users. Instead of seeing a downward trend in blogging, the latest research appears, at first glance, to have us questioning those prior reports. According to the latest study, this one from BlogHer and iVillage (red flag?) and co-sponsored by Ketchum and The Nielsen Company , young adults known as "millenials" are the top demographic group in both reading and writing blogs with nearly one-third reporting they read blogs and just over 40% saying they blog themselves. So was the earlier study - the one claiming "kids don't blog" anymore - wrong? Sponsor Odd Demographics Studied In the new study, the focus was on four age groups: millenials (ages 18-25), Gen X/Y (26-42), Boomers (43-61) and Seniors (62-76). This is a confusing segmentation of demographic groups because they've lumped in some of the millenials with the the "Gen X" group to create a hybrid group called "Gen X/Y." The term "millenials," however, is often used interchangeably with "Gen Y," so it's unclear why they've decided to break up that demographic group in this way. To boost Gen X's numbers, perhaps? We can't be sure. Ignoring Those Under 18 More importantly, the study simply ignores the youngest generation, the one we like to call "generation I" or the "iGeneration" (you can guess why), which was a major focus of Pew's study. In fact, Pew's study showed that only 14% of tweens and teens ages 12 to 17 now report that they blog , down from 25% only four years ago . And only 52% reporting reading and commenting on their friends' blog, down from over three-quarters back in 2006. In other words, the Internet's newest users aren't blogging or all that interested in reading blogs. Instead, they prefer Facebook, said the study. It's their method of communication between friends and for getting the latest news. Yes, sigh, Facebook is the new Internet. And the social network's latest moves will only further solidify that position with the launch of the universal "like" button for the entire web, the "instant personalization" provided by websites like Pandora and Yelp (to start), the "sign in with Facebook" boxes that appear on seemingly every site now and so on. How this youngest online generation uses the Internet is an important trend to watch. Although their habits may change over time, it's worth considering that their general disinterest in sharing their thoughts, feelings, news and ideas via blogging is a trend that will continue as they age. After all, who needs to blog when you have Facebook? BlogHer/iVillage's Findings For what it's worth, the BlogHer/iVillage study found that those 18-25 were the group most likely to write or read blogs, with 40.4% reporting the write blogs and 30.3% reporting they read them . The mysterious Gen X/Y group was a close second with 28.1% of the group saying they were blog authors and 29.3% saying they were blog readers. Some of the other numbers are questionable, although we have no way of proving their legitimacy or lack thereof. But really: 12.8% of bloggers are seniors? This is perhaps the most shocking number of them all. Nothing against seniors, of course, but I live in a state filled with them , and I have yet to meet a single senior who even knows what a blog is, much less authors one. At the end of the day, the study's numbers just feel a little too bullish on this whole blogging thing for my tastes. Plus, there's little info about the methodology included in the report and, then there's the fact that BlogHer, a blogging community for women, is, in part, behind the research. The truth of the matter is that neither this latest study nor Pew's research is likely painting an entirely accurate picture of the blogging landscape. We've questioned Pew's methodology many times in the past and we're skeptical of positive studies put out by those who would benefit from the news.

Tags:demographics, facebook, friends, internet, latest, likely-painting, news, Pandora, research, social, study, words

Google’s Eric Schmidt Gushes About HTML 5

Forrester Research is recommending developers continue developing rich Internet applications and take long pause before embracing HTML 5. For Forrester, HTML 5 is still many years away from becoming a standard in the market and fully functional across multiple platforms. The analyst recommendation reflects on Google's mobile strategy, which CEO Eric Schmidt says is rooted in the company's support for HTML 5. This topic is of real interest now as Apple has dropped support for Adobe Flash. Google is forging ahead with support for HTML 5 but is also playing all sides as Flash remains the incumbent technology for online video. Sponsor So though its commitment is to HTML 5, the company still faces the reality that adoption for platforms such as .NET remain high. Analyst Jeffrey Hammond writes in his report : "These trends underline a key hurdle that HTML 5 technology must overcome to be a ready substitute for today's RIA platform options; users expect it to be as low cost as the other options, but to be of use it must also integrate with Java and .NET server technology. Even if HTML 5 turns out to be a great spec when it reaches Candidate Recommendation state in 2012, it's not clear that this alone will be enough to reverse current RIA adoption trends." In the meantime, Google is debating if it should develop native applications for different platforms. A Google Docs product manager said to us recently that the company has not decided if they should invest in native applications for different mobile platforms. Last week at Google Atmosphere, Schmidt was emphatic about Google's interest in HTML 5. Also at Google Atmosphere, Google Apps President David Girouard moderated a discussion that touched on the HTML 5 issue. In Vint Cerf's view, the "Internet of Things," will evolve to the point where more "things," will go on the smart grid. Speeds will increase at the edges of the network, making downloads to a web page almost simultaneous. What this seems to mean is that we will see the borders between apps and the Web dissolve. There may even be the evolution of new networks that are different than the Web itself. In view of what they say, there is no clear dismissal of different platforms. It's more how mobile apps and the Web blend together. Forrester is critical of the draft HTML 5 spec. Hammond states cites the deep developer use of existing rich Internet application platforms. From his report: "Will HTML 5 make rich Internet application (RIA) technologies such as Adobe Flash/Flex and Microsoft Silverlight obsolete? For at least the next five years, the answer is a definite "no"; inconsistent implementations of the draft HTML 5 specification and immature tooling make building HTML 5 apps that work consistently across browsers and operating systems a real challenge. Furthermore, this "either/ or" scenario is driven only by vendor politics, not by developer realities. Ultimately, HTML 5 and RIA platforms will be complementary technologies, and enterprise development shops will need to invest in both approaches to deliver expressive applications that combine reach and richness." It is a little tiring when we hear the war of words over apps versus the Web. What will win? Probably neither. It will just depend on the demands of the market, the views of the developer and the powers they decide to follow. Discuss

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Google's Eric Schmidt Gushes About HTML 5

Tags:analyst-jeffrey, apple, draft, HTML, internet, market, Microsoft, president, president-david, research, smart

Fun Blogs: Where We Post For the Love of It

Link blogs, light blogs, blogs on the side; found treasures and half-formed thoughts - it turns out that many members of the ReadWriteWeb team are also publishing on Posterous , Tumblr and other casual blogging platforms. These are the places you can learn about the people behind the news and analysis here at ReadWriteWeb. Where you can find cool little videos and images that we want to share but that don't cross the thresh-hold for full-scale RWW blogging. Publishing and reading on these platforms is a lot of fun. We've listed some of the fun blogs published by members of our team below. We'd love for our readers to share links to your sites like this if you have them. Sponsor Richard MacManus , our Founder and Editor, writes about his travels outside his home in New Zealand, music, books and art using the Soup.io platform at VelvetsFan.com . I, Marshall Kirkpatrick , maintain a Posterous blog at Marshallk.posterous.com . I post a lot from my phone there, I post images and random thoughts about life in Portland, Oregon, my chickens and the tech news industry. Morning writer in Florida Sarah Perez uses Tumblr at sarahintampa.tumblr.com to post "random pictures, videos and infographics I come across on the web," she says. Portland based morning news writer Frederic Lardinois scored the cool domain DishWasherOnMars and uses it to post "stuff I don't get to blog about and that I want to share with my Twitter followers." Morning news writer Mike Melanson records his experiences as a hyper-mobile blogger in Austin, Texas on his Posterous blog . RWW's webmaster Jared Smith shares "(hopefully) useful tidbits about Web development, UX, and other geeky pursuits" on his Posterous from Charleston, South Carolina. Portland based Enterprise and ReadWriteCloud writer Alex Williams uses Tumblr at AlexHWilliams.com . "Hazard is my middle name," he says and he's not kidding, it really is. He calls it "my place to feed my personal interests." Production Editor Abraham Hyatt is in Portland, too and publishes "just your run-of-the-mill photo blog" on his Posterous . Eugene, Oregon based research team member and ReadWriteStart contributor Audrey Watters uses Posterous too. She says it's "where I post my ideas too long for twitter and too malformed for my blog." Portland-based Justin Houk , a member of the research team here as well, calls GeoPDX.net his "say anything, speak my mind, and voices in my head blog." How about you, dear readers? Where is the ReadWriteWeb community posting their found items, fleeting thoughts and other curated digital ephemera? We'd love to know, so share your link in comments below. We'd love to know what these services mean to you, too. Discuss

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Fun Blogs: Where We Post For the Love of It

Tags:Audrey Watters, cool, editor, Florida, ideas, mind, personal, phone, Posterous, research, scored-the-cool, tech

Kids on the Web: Innovation From Unlikely Experts

"Advances in science and technology can launch from unassuming springboards," says a recent article in Scientific American, chronicling how brilliant thinkers "reached back to childhood to help them develop tiny transistors, study particle separation, make microfluidics devices, and fight cancer." More specifically, they reached for Etch A Sketch, Legos, Shrinky Dinks and balloons. The modern era is intrigued by the possibility of finding answers in unexpected places. In fact, the allure of genius ex machina has gone so far as to revolutionize corporate innovation processes at large; they now accommodate - nay, solicit - user input. Sponsor Guest author Kim Gaskins is a writer for Latitude, an international research consultancy exploring how Web technologies can further enhance human experiences. Visit life-connected.com for other Latitude studies or to learn more about working with Latitude. Dave Stanton of the Poynter Institute leads an SxSW session: "My Three-Year Old is my Usability Expert." Are you the parent of a child 12 years old or under? Click here to take a survey about how kids perceive the Web. Recently, PayPal's Developer Challenge crowdsourced ideas for better integrating payment into developers' own applications. And last year, Netflix awarded $1 million to the team that improved its recommendation algorithm by more than 10%. (Over 50,000 contestants entered the challenge.) With so much impetus behind technological advancements, some innovative minds -- particularly in the areas of design and usability -- are looking back to a kind of vintage simplicity in distilling the problem and solution principles underlying their creations. Last month at SXSW, Dave Stanton , a cognitive researcher and Technology Fellow at The Poynter Institute , ran a session entitled "My Three-Year Old is my Usability Expert." In certain contexts, children's natural limitations turn to strengths. "Children are terrific UI testers because they haven't developed the language necessary to parse text instructions; they have to rely on visual cues," explains Stanton. "Children can help us balance intuitive interfaces with the domain-specific attributes designers use to convey personality." My 3-year-old daughter is my usability expert Young children adopt a fundamentally different approach to technology. We can see this at work in simple ways - in the toddler who, accustomed to her mother's iPhone, instinctively approaches a laptop by swiping a finger across it. "We are moving toward more naturalistic interfaces utilizing feel, sound and sight for both user input and device feedback," describes Stanton. "I'm excited to see the elegant modes of human-computer interaction we can uncover by studying how children leverage these mechanisms in problem-solving scenarios." In conjunction with ReadWriteWeb, Latitude Research is taking children's unique approach to technology one step further. "This project is a step toward understanding how children can help us generate abstract solutions with potential real-world applications," Stanton says. As part of an open innovation study (whose lead analyst is Jessica Reinis ), we're asking kids, age 12 and under, to create ideas for future Web technologies (or, more likely, to demonstrate the underlying, creative-thinking principles which beget these types of innovations) by drawing the answer to a simple question: What would be really fun or interesting to do on your computer or the Internet that you can't do right now? "The difference between today's children and yesterday's was what technologies were available to them as they tried to make sense of the world around them," said ethnographer and social media researcher danah boyd , when we asked her how pervasive digital culture might be affecting younger generations. "But youth accept whatever contemporary technology is available and try to see if it makes sense in their lives. Adults are the ones who have to shift their understanding of the world based on technology." Naturally, we're interested to see how Web solutions can be informed by more technologically "intuitive" sensibilities when child becomes creator. Screenshot of the Latitude/RWW study: Kids' Future Requests for Computers and the Internet. To participate in the study, click here . Latitude's open innovation privacy policy is available here . Photo by cell911 . Discuss

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Kids on the Web: Innovation From Unlikely Experts

Tags:computers, design, future-requests, internet, Jessica Reinis, language, Latitude, poynter, project, research, Social Media, technology, toddler, understanding, World

New IBM Strategy: Help Startups Capture More Business

Last summer IBM began asking their 120 venture capital partners what it would take to launch the world's most successful initiative for helping startups capture new business. They concluded that the initiative had to be offered to startups for free, with no upsell and regardless of VC status. Add to this IBM's preferred software, as well as access to IBM's social network of 8 million IT professionals and you have IBM's version of BizSpark . So today is launch day and Drew Clark, Director of Strategy for IBM's Venture Capital Group defined Big Blue's new initiative for startups as a "small crisp set of capabilities that are what startups most want." Sponsor Of course what IBM offers is anything but small. With over 400,000 employees world-wide their strategy to collaborate with startups in areas of health care, energy efficiency, retail and manufacturing under the SmarterPlanet vision is significant. At the start of the year we covered CEO Sam Palmisano's London speech about IBM's heavy investment into this sector, which is often refered to as smart systems or internet of things. Yet there have been few commercial success stories for startups in this sector so it stands to reason that IBM needs to focus on supporting startups in this emerging market. Drew Clark recognizes that this initiative may not be for everyone, but if your startup is in alignment with IBM Smarter Planet ambitions they want to work with you. So today in Bangalore, India they are announcing their Global Entrepreneur Initiative . Claudia Fan Munce of IBM Venture Capital Group says, "Our vision of a smarter planet is really a collaborative vision. It's about collaborating with all aspects of the ecosystem: with academia, with government, and more importantly, with the real innovators." The initiative's aim is to help your startup find and develop your niche with markets and developers who most suit you, which they refer to as "impedance matching." Here's a breakdown of what IBM offers once you sign up , and are accepted: Access to IBM's Software IBM provides software access either on-premise or in a cloud computing environment to help you build your software applications. Expertise will also be made available to help you better understand how to navigate and fully utilize the full range of the software options IBM is making available. Access to IBM developerWorks Last April we told you about IBM's big geek network, reportedly the largest online technical resource for software developers in the world. Today, half of the world's developers use it; that's around 8 million members. Dedicated Project Managers to Help You Build, Market and Sell Jim Corgel, IBM ISV and Developer Relations, says that "...real project managers are going to be assigned to work with our entrepreneurs." So whomever your target client is, from consumers, to small businesses, to large corporations, to governments both small and large, IBM has a project manager familiar with that territory. Work Side-By-Side With Scientists and Technology Experts With more than $6 billion per year invested into Research, IBM has more than 3,000 workers in eight major labs around the world. In 2009 year they produced nearly 5,000 patents. With this many patents being produced imagine how eager they are to work with startups who can help get their new patented technologies into the market place? Attend Global SmartCamp Mentoring and Networking Workshops Smart Camps will be occurring every other month around the world. Locations over the course of this coming year are: Boston, Paris, Stockholm, Dublin, Israel, England, and the Silicon Valley. At Smart Camp you'll not only get feedback on how to present and refine your startups, but you'll also be able to network with the people most prepared to guide you in gaining the notoriety your startup deserves. The Smart Camp Community is also a collaborative online group where your projects can be reviewed and refined in connection with upcoming Smart Camp events. The criteria for start-ups to participate in the IBM Global Entrepreneur Initiative are; 1) the company must be privately-held; 2) in business less than three years; and 3) actively developing software aligned to IBM's Smarter Planet focus areas. To apply go here . Discuss

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New IBM Strategy: Help Startups Capture More Business

Tags:Boston, Business, director, Dublin, India, Israel, London, networking, people, research, scientists, smart, startup, Startups, World