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Given the recent developments in the Twitter developer ecosystem, I think it's a good time to revisit the idea of an open Web alternative to Twitter. The fact is, the differences between microblogging and normal blogging are insignificant. I'm going to detail five of the differences. My point in doing so is to illustrate that the best way to bootstrap an open alternative to Twitter is not by inventing a bunch of new technologies or products. Instead, I want to show that most of the pieces already exist in the current blogging ecosystem. With a few modifications, a distributed microblogging ecosystem can easily emerge. Sponsor Guest author Chris Saad is VP of strategy at Echo , the world's leading provider of comment/conversation technology to Tier 1 publishers. His role is to track trends in the marketplace, listen to and participate in the community and translate those needs into actionable product direction. His background includes co-authoring of the Attention Profiling Markup Language (APML) specification, and co-founding the DataPortability Project . Used by Digg, BBC, NewsGator, France Telecom and others, APML is industry standard for Attention Profiles. The DataPortability project's mission is to advocate interoperable data portability for users, developers and vendors. Length Microblogs are, well, micro. They are shorter. This is not some marvelous invention - it is a simple, imposed limitation on the input field. Any publishing software today, from WordPress to Drupal, can be modified to force users to stick to 140 characters - call it "microblogging mode". I don't think this particular difference (or how to bridge it) warrants much more explanation. Real Time While blogs used to update rather slowly in a publish and subscribe model, microblogging has had a reputation for being faster or real time. The old school refresh rate of 15 minutes or more (the time between RSS refreshes) seems like an eternity these days. Of course the reality is that the Twitter API is still incapable of sending updates to individual clients in real time, and the whole thing is far from real time. Updates in seconds, however, is a key trait of microbogging. The fact is, however, that blogs now have a method of pushing updates that's faster and more effective than even the Twitter API. It's an open standard called PubSubHub and it's supported by both Blogger, WordPress, Buzz and countless other smaller services. Blogs are already real time. Identified Subscriptions One of the nice things that Twitter does that traditional Blogging software does not do is called Identified Subscriptions. That is, when you subscribe to (a.k.a follow) a user, their name and face appear in your sidebar, and you get a nice little ego boost in the form of a notification email and increase in your follower count. Why couldn't we add a simple mechanism to PubSubHub so that when a client subscribes to push updates, it leaves behind some optional identifying information about the user like their name and avatar? Or maybe instead of leaving the actual username and avatar, it might provide a URL to the subscribing user's own microblogging site that has that metadata stored in the header. Addressability This is perhaps the most complicated difference and gap to close. With Twitter, you can easily say, "Hey @chrissaad you are are a crazy hippy" and I will get it in my message stream. Blogs can't do that right? Well, actually, blogs have been doing addressability since day zero. The same way the rest of the Web does addressability - using links. Bloggers frequently link to each other and then check their trackbacks and pingbacks for incoming references. The only problem with this model is that it's not user friendly enough. Mainstream users don't understand URLs and checking pingback and referrer logs is just plain silly. So rather than reinvent the wheel, why not just add rubber? To make it easier for users, imagine if blogging software kept track of the users you were following (see Identified Subscriptions above) and when you type the equivalent of "@", they provided a list of suggested aliases to choose from. When you select the person you are addressing, the software could insert the alias and hyperlink the name to the associated URL of that user's microblogging site. Clients, then, could subscribe to Google Blog Search (remember blog search is essentially the blogging world's open firehose) and search for any reference to your personal URL. The rest is just presentation tricks to show those replies mixed in with the rest of your microblogging items. Clients Why can't existing Twitter clients allow users to subscribe to PubSubHub enabled RSS and Atom feeds. They would also subscribe to the Google Blog Search for references to your own URL (for @ replies). No need to rip and replace Twitter, just offer an open alternative: subscribe to any site - anywhere. The Future As you can see here, microblogging is and could be fundamentally the same as blogging in terms of the mechanics and technologies involved. The techniques used to build and improve the open blogosphere could be used to bootstrap a microblogging sphere as well. There have been many big strides in this area, such as Status.net. The opportunity now is for the (ex?) Twitter clients and blog publishing platforms and the standards groups to make small tweaks to extend the technology in the right way. Discuss
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Microblogging vs. Blogging: 5 Ways to Create an Open Twitter Alternative
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While this week's entry in the Weekend Reading series is an established book from 2008, it is still a highly touted read for aspiring entrepreneurs with little time and resources that are looking to get a business started. The Toilet Paper Entrepreneur: The Tell-It-Like-It-Is Guide to Cleaning Up in Business, Even If You Are At the End of Your Roll , by Mike Michalowicz is an entertaining hard-edged read mixed with valuable business lessons from an experienced entrepreneur. Sponsor In 1996, at the age of 24, Michalowicz started his first company Olmec Systems, where we was recognized as Young Entrepreneur of the Year by the Small Business Administration. On New Year's Eve 2002, he sold Olmec Systems, and on New Years Day 2003, he launched his second company, PG Lewis & Associates, which quickly grew until being sold to Robert Half International. Michalowicz's current company, Obsidian Launch , is a business growth accelerator specifically aimed at young entrepreneurs. In his book, Michalowicz provides advice for the up-and-coming entrepreneurs of the world on how to get a business started with the bare essentials, including some tips for taking advantage of little-known resources to get ahead quickly. But above all, Michalowicz knows that starting a business takes more than planning and acting on that plan; it takes the entrepreneurial spirit, and passion. "What makes you lose track of time, complete tasks almost effortlessly, and come out even more energized? When you are talking with friends, what is the one subject you can just go on and on and on about, until they are rolling their eyes? Answer these questions and you've found your heart's desire," writes Michalowicz. "And when you have found you insatiable thirst, your passion, you will have taken the most important step to launching a company that will excel." Throughout the book, Michalowicz provides "TPE Tips," which are small, but valuable nuggets of information that will help a small business gain ground on-the-cheap. An example from the first chapter of the book explains how while every business needs a web presence, not every business needs a website. "You can establish a web presence by sing Facebook.com, MySpace.com, Squidoo.com or a million other social sites," says Michalowicz. "Spread the word about what you are doing through these social sites and set up free email. Supplement your social networking site with a free blog at Blogspot.com. That's more than enough to get some business rolling in." This echoes similar advice we've discussed from other books, such as Gary Vaynerchuk's Crush It! which focuses heavily on building your personal brand. Author of the Personal Branding Blog , Dan Schawbel, says Michalowicz has built his brand quickly and efficiently and suggest that entrepreneurs pick up the book in order to "stop wasting time and start building your entrepreneur brand today." The title alone should tell you that this book is lighthearted and easy on the brain, but don't take its outward appearance at face value. The Toilet Paper Entrepreneur is full of great advice for entrepreneurs - advice that still holds true in 2010. Be sure to also visit the TPE website where Michalowicz regularly blogs and posts videos of updated advice. Discuss
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Weekend Reading: The Toilet Paper Entrepreneur, by Mike Michalowicz
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Link blogs, light blogs, blogs on the side; found treasures and half-formed thoughts - it turns out that many members of the ReadWriteWeb team are also publishing on Posterous , Tumblr and other casual blogging platforms. These are the places you can learn about the people behind the news and analysis here at ReadWriteWeb. Where you can find cool little videos and images that we want to share but that don't cross the thresh-hold for full-scale RWW blogging. Publishing and reading on these platforms is a lot of fun. We've listed some of the fun blogs published by members of our team below. We'd love for our readers to share links to your sites like this if you have them. Sponsor Richard MacManus , our Founder and Editor, writes about his travels outside his home in New Zealand, music, books and art using the Soup.io platform at VelvetsFan.com . I, Marshall Kirkpatrick , maintain a Posterous blog at Marshallk.posterous.com . I post a lot from my phone there, I post images and random thoughts about life in Portland, Oregon, my chickens and the tech news industry. Morning writer in Florida Sarah Perez uses Tumblr at sarahintampa.tumblr.com to post "random pictures, videos and infographics I come across on the web," she says. Portland based morning news writer Frederic Lardinois scored the cool domain DishWasherOnMars and uses it to post "stuff I don't get to blog about and that I want to share with my Twitter followers." Morning news writer Mike Melanson records his experiences as a hyper-mobile blogger in Austin, Texas on his Posterous blog . RWW's webmaster Jared Smith shares "(hopefully) useful tidbits about Web development, UX, and other geeky pursuits" on his Posterous from Charleston, South Carolina. Portland based Enterprise and ReadWriteCloud writer Alex Williams uses Tumblr at AlexHWilliams.com . "Hazard is my middle name," he says and he's not kidding, it really is. He calls it "my place to feed my personal interests." Production Editor Abraham Hyatt is in Portland, too and publishes "just your run-of-the-mill photo blog" on his Posterous . Eugene, Oregon based research team member and ReadWriteStart contributor Audrey Watters uses Posterous too. She says it's "where I post my ideas too long for twitter and too malformed for my blog." Portland-based Justin Houk , a member of the research team here as well, calls GeoPDX.net his "say anything, speak my mind, and voices in my head blog." How about you, dear readers? Where is the ReadWriteWeb community posting their found items, fleeting thoughts and other curated digital ephemera? We'd love to know, so share your link in comments below. We'd love to know what these services mean to you, too. Discuss
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Fun Blogs: Where We Post For the Love of It
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As part of my ongoing Online Strategy Roundtables , this morning I worked with three new entrepreneurs, each at a different stage of validating who their customers are and building their businesses accordingly. Two have e-commerce businesses, which I love. In fact, my Forbes column tomorrow will discuss the shift from brick and mortar shops to e-commerce and how such businesses are so well poised for Web 3.0. Main Street America is changing as small business owners move online and get rid of the expensive real estate costs. Sponsor Sramana Mitra is a technology entrepreneur and strategy consultant in Silicon Valley. She has founded three companies and writes a business blog, Sramana Mitra on Strategy . She has a masters degree in electrical engineering and computer science from the Massachusetts Institute of Technology. Her three books, Entrepreneur Journeys , Bootstrapping, Weapon Of Mass Reconstruction , and Positioning: How To Test, Validate, and Bring Your Idea To Market are all available from Amazon. Her new book Vision India 2020 was recently released. Mitra is also a columnist for Forbes and runs the 1M/1M initiative. Up first was Ellen Sinreich and her company Green Edge Workshops . Ellen is a consultant with expertise in sustainability and real estate. Based on her practice, she has designed some workshops that enable employees to develop strategies that will drive down a company's carbon footprint. She is looking to reach mid market companies in her geographic region (New York), but to date has no customers. Clearly this is a business that has yet to be validated. I believe Ellen is trying to reach too broad a market based on her experience. I recommended she narrows her value proposition to align better with her expertise by targeting companies that deal with facilities and building issues. She asked for advice on finding clients and unfortunately there is no obvious way to find clients when you are a consultant. What worked for me early on was using my personal network for referrals and I suggest she does the same to connect with her target market. Later on, while discussing the Entrepreneur Journeys methodology, I also suggested that folks should read the Finisar case study in Entrepreneur Journeys Volume One to get a good feel for what it takes to get a business off the ground through consulting, and then build a product company through that process by getting close to customers, while generating cashflow all along. Finisar, for those of you who don't know, went public in 2001 at a $5 billion market cap, and was largely a bootstrapped case study. Danny Wong presented Blank-Label , an e-commerce site that allows men to co-create and custom design dress shirts at affordable prices. This site was launched five months ago and has seen a steady increase in sales but has not yet hit its stride. While Danny is well-versed in SEO traffic optimization, he needs to narrow his market to target the exact psychographic interested in being this involved in buying shirts- in other words, style conscious men. I recommend he target his PPC campaigns to the more fashionable zip codes across the country and to go slowly. I believe focusing all their efforts on the correct psychographic will make all the difference. This is a business for a small niche market, but definitely worth building. Catherine Wood Hill gave a heart-felt presentation of La Grande Dame , an e-boutique for plus-sized women that she started with her mom. Having launched a year ago, and with thousands of customers already, this business has been well validated. Their target is women between the ages of 30 and 55 who are looking for high-end designer clothes in sizes 14 and up. I like it when a business is so tightly focused. This allows you to do so many things inexpensively through the Web. We discussed ways to fine tune customer acquisition so the business can scale faster. She said their PPC advertising has never yielded a good return on investment, so I suggested that she targets the most affluent zip codes in the country. I also suggest she continues to do more PR and all the SEO marketing, blogging, Tweeting, etc., that she is already doing to reach more customers. I believe this has the potential to become a very large business. I did research on this segment myself when I ran Uuma, my personalized fashion company for busy, professional women which Ralph Lauren was interested in acquiring in 1999. The roundtables are the cornerstone programming of a global initiative that I have started called One Million by One Million ( 1M/1M ). Its mission is to help a million entrepreneurs globally to reach $1 million in revenue and beyond, build $1 trillion in sustainable global GDP, and create 10 million jobs. In 1M/1M, I teach the EJ Methodology which is based on my Entrepreneur Journeys research, and emphasize bootstrapping, idea validation, and crisp positioning as some of the core principles of building strong fundamentals in early stage ventures. You can find the recording of this roundtable session here . Recordings of previous roundtables are all available here . You can register for the next roundtable here . Photo by Svilen Milev . Discuss
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Startup Strategy Roundtable: Web 3.0 and E-commerce
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New York-based online video management company whistleBox has developed a new browser-based augmented reality (AR) experience geared directly at children by integrating it with the one thing every kid loves: cartoons. The project, dubbed Do Crew , is a series of animated stories for kids that include interactive AR games and challenges that the kids can play with using a webcam attached to a desktop or laptop computer. Sponsor In examples shown in videos on the Do Crew site, kids can control cartoon vehicles by jumping or leaning side-to-side, and can play other games by waving their hands in front of the camera. Think Project Natal but in a web browser, and integrated within kids' cartoons. This is an excellent use of augmented reality technology because it is a practical application with genuine value, an attribute we discussed last week as being the strongest way AR can break into the mainstream. Best of all, with games like these, kids will no longer be passively glued to their sofas as this new AR project encourages the kids of stand and use their body and arms to control the games. The Do Crew developers state that their mission with the game is help combat the growing epidemic of child obesity. "Children will not stop watching television, and parents will not stop feeling guilt about that fact. So, where does that leave us? It leaves us with a rare opportunity to acknowledge this epidemic and treat it at the most basic level," the site says. "The Do Crew team is dedicated to making all passive media active, and we believe that with a little technology and imagination we can reimage the personal computer or console video game system as effective electronic exercise equipment." Going after the children's entertainment market could also be a boon for the augmented reality industry which has yet to find the public spotlight. Time Magazine named AR as one of the top tech trends to watch in 2010 , and by engaging children, AR may be able to make significant strides towards mass public adoption and acception. Actually, AR experiences aimed at kids are not a new concept; a LEGO Store installation that helped kids see 3D reprensentations of model kits right on their boxes, and a web-based Topps baseball card experience that made the players on the cards come alive in 3D are two of the most well known AR roll-outs to date. New projects like Do Crew are not only great for kids, but also for AR as a whole as it strives to gain credibility and traction with as wide an audience as possible. Discuss
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"Do Crew" Augmented Reality Cartoons Help Get Kids Off the Couch
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