•
One of our favorite new trends here at ReadWriteWeb is the quickly growing field of mobile technology and how we can take more of the Web along with us when we leave our computers. Because of the expanding popularity of smartphones and mobile data use, startups these days need to develop plans for marketing their brand on mobile devices at very early stages of their development. Cindy Krum, CEO of Rank-Mobile , a consulting firm focused on mobile marketing and SEO, is the author of this week's featured read, Mobile Marketing: Finding Your Customers No Matter Where They Are . Sponsor With chapters on mobile advertising, mobile web development and search engine optimization, Krum's informative book is a great resource for first time entrepreneurs looking to take advantage of the mobile platform. There is also an entire chapter to the iPhone, a testament to the device's influence on the mobile Web space. "The iPhone has brought mobile Web access and mobile search to the masses," writes Krum. "The iPhone represents only 8% of the mobile handsets but roughly 75% of the mobile search, and iPhones now account for one out of every 333 Web hits worldwide. The desire for Web access and Web search was always there - it was just being slowed by the bad user experience that other mobile phones provided." "The desire for Web access and Web search was always there - it was just being slowed by the bad user experience that other mobile phones provided." - Cindy Krum Krum also includes case studies from prominent businesses which have used mobile platforms to market their products. These include Nike , Nationwide Insurance , Land Rover , Visa , Corona Beer and CNN . I was disappointed to not find any mention of the efforts being made by numerous companies to use augmented reality for mobile marketing, but the book does include the use of quick response (QR) codes . Various types of bar codes and QR codes are described, as well as case studies of companies that put the technology to practical use. The book itself even joins in the QR fun by including a ScanLife EZ Code on the back cover. ScanLife is a mobile application and short code provider that allows companies to market specifically to camera phones. Users take a picture of the code using a ScanLife app and can be redirected to various forms of mobile content. The strange thing about the book's implementation of the ScanLife code is that it failed to include any mobile-specific content. After scanning the code with the ScanLife app on my iPhone, Safari launched and took me to the book's homepage. Yes, Safari on the iPhone is a fully capable web browser, but it would have made more sense to create a website optimized for the iPhone's smaller screen. A similar code I found while on a recent trip to Las Vegas took me to a special mobile promotion page with a video and special hotel rates. The lesson to be learned here, and from other forms of mobile marketing, is that the content used should be native to the devices it is being viewed on. Simply adding a link to your normal webpage on a mobile device is not making the best use of the technology. The marketing the hotel used in the above example was a much better implementation because it provided me with exclusive content that was also optimized for viewing on a smaller screen. It isn't enough to market to mobile phones; companies must be sure to make the content unique and native. Much more can be learned from the book and from the advice provided straight from the CEO of a company in the trenches of mobile marketing. Research shows that smartphones could become used more than personal computers in just a few short years, so getting ahead on mobile marketing strategies is an important step for any early-stage company. If you want to learn more about mobile trends, be sure to register for our ReadWriteWeb Mobile Summit on May 7th in Mountain View, California. Photo by Flickr user William Hook . Disclosure: A review copy of this book was provided to ReadWriteWeb by Pearson Education and Que Publishing . Discuss
Read more from the original source:
Weekend Reading: Mobile Marketing, by Cindy Krum
Tags:
book,
Business,
cnn,
code,
content,
iphone,
mobile,
mountain,
seo,
technology,
web-browser
•
May 7th, at the Computer History Museum in Mountain View, California: the ReadWriteWeb crew is hosting some of the smartest people building the future of the mobile world and you to come together for a wonderful day of brainstorming, conversation and innovation in action at the ReadWriteWeb Mobile Summit . Who's speaking? You are. ReadWriteWeb events are facilitated in the increasingly popular unconference style, in which smart people are convened and take it upon themselves to pack a day full of value from start to finish. We've got an awesome group of people signing up to attend and you should add your name to that list. If you're going to the Web 2.0 Summit in San Francisco May 4th-6th, stick around one extra day for a power-house mobile event immediately following. There's a whole lot to talk about. Sponsor Who's Coming to the Summit? Featured participants include.... Don Dodge, Google Scott Kveton, Urban Airship Dion Almaer, Palm And people from... SimpleGeo Intuit Flickr Rhomobile And many more... Generously Sponsored By... CallFire WorldMate Alcatel-Lucent IPEVO Media Sponsors... MIT/Stanford Venture Lab EComm The One Club How Unconferences Work What's an Unconference all about? Here's the idea: convene an incredible group of people, frame the discussion, ask big important questions, then guide participants in building an agenda for the day to maximize the value of the event and minimize hot air. That's the recipe we're following, with the capable guidance of professional unconference facilitator Kaliya Hamlin. Kaliya has been facilitating events like this all around the world for almost 10 years. Martin Källström, CEO of real-time blog and feed tracking service Twingly brought his team over from Sweden for our last event (we had 10 international companies represented that day). "Last year we happened across one of Kaliya Hamlin's unconference events," he told us. "We spent a couple of hours there and it was an amazing experience. The unconference format is an amazing way for things to happen, it gets everyone to lower their defenses. By opening peoples' minds to 'this is about whatever we want it to be about', they look at how they can create value." Or, as Google's Brett Slatkin said in referencing the format of the elite FooCamp events to explain unconferences: "Foo-style [unconferencing is] always way better than talks." You will not want to miss this event. Our last event in October got rave reviews from participants and if your work is related to mobile - you should make sure you participate in the ReadWriteWeb Mobile Summit . If you're a company in the Mobile Internet market, you may be interested in becoming a sponsor for this event. Please contact our COO Sean Ammirati for more information about sponsor packages. And a big thank-you to our current event sponsors: CallFire , WorldMate , Alcatel-Lucent and Ipevo . Discuss
See original here:
Why You Should Come to the ReadWriteWeb Mobile Summit on May 7th
Tags:
brett-slatkin,
California,
event,
increasingly,
mobile summit,
mountain,
museum,
readwriteweb,
Summit,
Sweden,
work
•
Flash mobs are "spontaneous" gatherings that are organized by emails and text messages. Everyone from celebrities to schools have created them. To keep it real, our Top 10 YouTube list is based only on non-commercial events. From a giant flash mob shootout in a shopping center in Poland, to a ninja mob at U.C. Berkeley, to a lightsaber mob in Bristol, these events are a global phenomenon. In Australia and New York City - even a record 3,000 people all freezing in place in Paris - these mobs demonstrate how new ideas for email- and text message-based event organizing have only just begun. Sponsor Frozen Grand Central 21,348,947 views The Great Trafalgar Square Freeze 3,311,232 views Supermarket Flashmob 1,704,450 views World biggest Freeze Flash Mob in Paris OFFICIAL VIDEO 1,157,621 views Ninja Flashmob 944,587 views Flash Mob in "Stary Browar" Poznań, Poland 12.05.07 782,713 views Bristol Lightsaber Flashmob The Official Video 212,675 views Twittervlog: Massive flashmob silent rave in London Victoria 207,689 views Newcastle Flash Mob - Look North 192,408 views Sydney Flash Mob Freeze - Jun 24 2008 - Official Video 181,580 views We're at a key point in the history of mobile computing right now - we hope you'll join us, and a group of the most innovative leaders in the mobile industry, to discuss it. Don't miss the ReadWriteWeb Mobile Summit on May 7th in Mountain View, California! Discuss
See the original post:
Top 10 YouTube Videos About Flash Mobs
Tags:
Australia,
Bristol,
California,
flash,
flash mob,
flash mobs,
great-trafalgar,
history of mobile computing,
london-victoria,
mountain,
official-video,
Paris,
square-freeze,
video,
web 2.0
•
Have you seen the video that's a collection of Hollywood's most dramatic dead cellphone moments? From the very first cell phone TV commercial, to a T-Mobile publicity stunt, to children in Africa who mine the Coltan we use in our mobile devices, here's our collection of the top videos about mobile. Of these, far and away the most popular was a T-Mobile publicity stunt that auditioned 10,000 dancers and then filled up a Liverpool England street train station with 400 of them. The advert entitled "Dance" was part of T-Mobile's Life for Sharing campaign. Do you have a favorite video that makes mention of mobile? Let us know in the comments below. Sponsor Don't miss the ReadWriteWeb Mobile Summit on May 7th in Mountain View, California! The T-Mobile Dance 19,659,489 views iPhone Magic 7,736,528 views Boost Mobile Commercial Ft. Travis Barker 1,541,910 views Making of T-Mobile Dance 1,501,859 views 1989 - Centel - first cell phone ad! 507,735 views No Signal (and other cellular drama) 295,732 views In Focus: Congo's Bloody Coltan 130,855 views Stanford's Mobile Phone Orchestra and iPhone Ocarina 115,865 views Retro Commercial - Radio Shack Cell Phones - 1990 101,505 views The Evolution of Cell Phone 62,557 views We're at a key point in the history of mobile computing right now - we hope you'll join us, and a group of the most innovative leaders in the mobile industry, to discuss it. Don't miss the ReadWriteWeb Mobile Summit on May 7th in Mountain View, California! Discuss
View post:
Top 10 YouTube Videos About Mobile
Tags:
bloody-coltan,
California,
dance,
Hollywood,
mine-the-coltan,
mobile summit,
mobile-dance,
mountain,
mountain-view,
phone,
phone-ocarina,
sharing,
Travis Barker,
video,
web culture
•
Our number one post this week was that Twitter's archives will soon be housed in the hallowed halls of the Library of Congress. There's got to be joke about librarians shushing tweets in there somewhere. We also continued our exploration of the significant Internet trends of 2010. We wrote about Internet of Things threads you'll be wearing soon, a real-time trip into Twitter's past, and that augmented reality is going to the fishes on the Discovery Channel. Read on for more. Sponsor Story of the Week: Twitter in the Library of Congress Twitter's Entire Archive Headed to the Library of Congress Apple Announces iPhone OS 4 with Support for Multitasking 10 Smart Clothes You'll Be Wearing Soon Goodbye, Gears - Google Docs Boots Plugin for HTML5 on May 3rd Top 10 YouTube Videos About Facebook New Google Docs Features: Added Co-Editing Capabilities, Similar To Google Wave More coverage and analysis from ReadWriteWeb ReadWriteWeb Mobile Summit Join us for the ReadWriteWeb Mobile Summit on May 7 in Mountain View, California as we explore the latest mobile development trends, both the technology and the emerging business applications. Be a part of the discussion on geo-location services , augmented reality , native app vs. browser-based , commerce and marketing , mobile social networking and the Internet of Things. Sponsorship enquiries: sales@readwriteweb.com . Mobile Web Where Does Android Register on Google's "Evil" Meter? Opera Takes a Back Seat to Safari on the iPhone Microsoft's New Phone Gets the Social/App Balance Wrong More Mobile Web coverage Augmented Reality Discovery Channel Puts AR In Front of Millions of Eyeballs More Augmented Reality coverage Augmented Reality for Marketers and Developers: Our Newest Research Report We're pleased to announce ReadWriteWeb's latest premium report, Augmented Reality for Marketers and Developers: Analysis of the Leaders, the Challenges and the Future . This report will help you develop a sophisticated understanding of Augmented Reality (AR), the mobile and Web technology that places data on top of a user's view of the physical world. The research included will help you decrease your AR development time to market by learning from the first wave of early adopters. AR offers a new marketing and product paradigm for a high impact, high value customer experience. More than 1,000 AR campaigns were kicked-off last year and we expect to see many more in 2010. In this report, we profile key AR development companies, their campaigns as well as development lessons learned. For more information or to buy the report, visit here . Internet of Things 10 Smart Clothes You'll Be Wearing Soon DASH7: Bringing Sensor Networking to Smartphones More Internet of Things coverage Real-Time Web Google's Twitter Timeline Lets You Explore the Past Microblogging vs. Blogging: 5 Ways to Create an Open Twitter Alternative More Real-Time Web coverage . Don't miss the next wave of opportunity on the Web supported by real-time technology! Get ReadWriteWeb's report, The Real-Time Web and its Future . Check Out The ReadWriteWeb iPhone App We recently launched the official ReadWriteWeb iPhone app . As well as enabling you to read ReadWriteWeb while on the go or lying on the couch, we've made it easy to share ReadWriteWeb posts directly from your iPhone, on Twitter and Facebook. You can also follow the RWW team on Twitter, directly from the app. We invite you to download it now from iTunes . ReadWriteStart Our channel ReadWriteStart , sponsored by Microsoft BizSpark , is dedicated to profiling startups and entrepreneurs. Entrepreneurs Under 30: Advice From Your Peers Mary Meeker's Internet Trends: The Future is Mobile Apple's Game Center: More Opportunities for Social Games Developers ReadWriteEnterprise Our channel ReadWriteEnterprise is devoted to 'enterprise 2.0' and using social software inside organizations. New Google Docs Features: Added Co-Editing Capabilities, Similar To Google Wave Social Media Analysis: SAS Makes Its Play ReadWriteCloud Our channel ReadWriteCloud , sponsored by VMware and Intel, is dedicated to Virtualization and Cloud Computing. Weekly Poll: What does Virtualization as a Service Really Mean? Drupal Founder Takes on Jive Software Another Cloud Computing Acronym To Drive You Bonkers Enjoy your weekend everyone. Discuss
Visit link:
Weekly Wrap-up: Twitter in the Library, iPhone Gets Multitasking, Goodbye Google Gears, And More...
Tags:
analysis,
Apple Announces,
Business,
California,
Discovery Channel,
Don,
Google,
google docs,
Intel,
iphone,
library,
mobile,
mobile summit,
mountain,
Peers Mary Meeker,
phone,
Read,
readwriteweb,
smart,
smart clothes,
Twitter,
videos,
weekly wrap-ups