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Tomorrow, Motorola will announce that it plans to replace Google's location services on its Android phones with Skyhook 's location engine. By default, all Android devices currently use Google's own location services to determine a phone's location based on GPS data from the phone and the location of nearby Wi-Fi access points and cellular towers. Skyhook, which pioneered this method to determine a device's location, made its name as the default location provider for Apple's iPhone and desktop operating systems. Adding Motorola to its partners will give Skyhook a strong foothold in the booming market for Android phones and applications. Sponsor Developers Won't Have to Change Anything The first Motorola devices with Skyhook's location services as the default will ship later this year. According to Skyhook, developers won't have to make any changes to their Android apps to work with Skyhook's location engine. Motorola will simply replace Google's libraries with Skyhook's Core Location services. As location becomes a more important part of a growing array of mobile apps, being able to quickly determine a phone's location even when inside and without a line of sight to the nearest GPS satellites becomes a necessity for developers. Skyhook, which launched in 2003, pioneered this system of using Wi-Fi access points to determine a device's location. Clearly, the engineers at Motorola felt that Skyhook's solution is currently superior to Google's services. Over the last few months, a number of the Android developers we talked to voiced frustration with the quality of Google's location services on Android. Indeed, some of the most popular location-based applications on Android like ShopSavvy and Flixster already use Skyhook's Android libraries instead of Google's built-in services. Discuss
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Android: Motorola Replaces Google's Location Engine With Skyhook
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SugarSync is one of several companies competing these days to benefit from the disruptions in the market created by the new ways that people organize and share information from the any number of devices they use in their day. That's a fundamental shift that is happening as people move beyond the desktop as a place to keep their documents, their media and their productivity applications. Sponsor Services like SugarSync serve in many ways as personal clouds that people use for their own work. They seem like plain vanilla services but that as well is the benefit the services provide. They are very simple to use. Data is automatically backed up to the cloud. SugarSync's latest hosting numbers are revealing as they demonstrate how much data people are storing online. SugarSync reports that in the past year, the amount of data added to the SugarSync data centers went from an average of 1 terabyte of data to 5 terabytes of information. In total, the company now hosts two petaybtes of information. What's fueling this growth? The customers may provide some clue. About 33 percent of customers are from outside the United States. Mobile devices are far more predominant outside the U.S. It makes sense tht people would need an alternative place to store infromation besides their smart phone or netbook. In light of the booming mobile device market, SugarSync, Dropbox and a host of other services are companies that seem like it would make most sense to develop mobile apps. That appears to be true. In the past 18 months, Sugar Sync has released apps for the Android, BlackBerry and iPad. Services like SugarSync show how the data we create will become part of a personal cloud network. These services lay the grounwork for a new generation of personal and business offerings that work with users to create data as a service opportunities. That's down the road a bit but people do want so share. And they want to share outside the borders of a social network. Personal clouds could be a means to do that. Discuss
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SugarSync: 2 Petabytes and Counting - Welcome to the Personal Cloud
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Time is running out to register for the ReadWriteWeb Mobile Summit 2010 ! It's going to be the premier place to explore the latest mobile development trends - both the technology and the emerging business applications. And since it's an unconference, you'll be able to analyze, think and create the future of mobile with the brightest in the industry, your peers! Sign up now. How do you like your events guide? You can import individual events into Google Calendar using the link beside each entry, or download the entire thing as an iCal (and Google Calendar-importable) file, or even view it as a world map . Know of something cool taking place that should appear here? Let us know in the comments below or contact us . Sponsor 29 April 2010: San Francisco, California Green:Net 2010 Calling Internet entrepreneurs! A Greentech conference for you. From Vinod Khosla and Steve Jurvetson to Jerry Brown and Bill Gross, our speakers at Green:Net 2010 will be focused on one thing: how the Internet and IT can be leveraged to save the planet. Could this be the theme of your next startup? Attendees will gain insight into the huge new technology markets that are about to be unleashed. What is Green:Net ? Green:Net is where green and IT meet. While alternative energy gets a lot of attention at most green conferences, only the The GigaOM Network's Green:Net offers a specific point of view on how the computing and Internet technologies will provide the tools needed to fight climate change. Subscribers of ReadWriteWeb click here to buy your limited supply $150-off ticket. 26 April 2010: San Francisco, California Future of Money and Technology Summit The Future of Money & Technology Summit will bring together the best and brightest thinkers around money, including visionaries, entrepreneurial business people, developers, press, investors, authors, solution/service providers, and organizations who work where cash and commerce collide. We meet to discuss the evolving ecosystem around money in a proactive, conducive to dealmaking environment. Featured speakers include Jolie O'Dell, formerly of ReadWriteWeb, as well as representatives from Wells Fargo Bank, Kiva, SharesPost, Jambool, Founders Fund, Outright.com, SoftTech VC, and many more. Use discount code "rww" to get 10% off registration . 3 – 6 May 2010: San Francisco, California Web 2.0 Expo San Francisco Web 2.0 Expo San Francisco brings together the designers, developers, entrepreneurs, VCs, marketing professionals, product managers, and business strategists - from startups to enterprises - that are building the next-generation Web. Along with a vibrant Expo Hall and plenty of networking opportunities, four main conference tracks cover a spectrum of Web 2.0 topics from business strategy to Web design, user experience, developer hacks, community building, real-time, mobile, cloud computing, user-generated content, and more. Featured speakers include Chris Anderson, Ben Huh, Charlene Li, Kevin Lynch, Hilary Mason, and Brad Stone. Register today . 6 – 7 2010: San Francisco, California Social Gaming Summit
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ReadWriteWeb Events Guide, 24 April 2010
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It took Sarah Perez's post How to Delete Facebook Applications (and Why You Should) a little more than 24 hours to become to the top-viewed post of this week. In a week filled with Facebook news, it certainly hit a nerve. We also continued our exploration of the significant Internet trends of 2010. We wrote about how the Internet of Things can be an Internet of Cows, new tools to visualize the real-time Web, and how augmented reality developers can win $5,000. Read on for more. Sponsor Story of the Week: Delete Those Facebook Apps How to Delete Facebook Applications (and Why You Should) This is What a Tweet Looks Like XAuth: The Open Web Fires a Shot Against Facebook Connect Adobe Gives up on Apple, Welcomes Android Is the New Facebook a Deal With the Devil? Top 10 Mobile Trends of 2010, Part 1: Design & Development More coverage and analysis from ReadWriteWeb ReadWriteWeb Mobile Summit Join us for the ReadWriteWeb Mobile Summit on May 7 in Mountain View, California as we explore the latest mobile development trends, both the technology and the emerging business applications. Be a part of the discussion on geo-location services , augmented reality , native app vs. browser-based , commerce and marketing , mobile social networking and the Internet of Things. Sponsorship enquiries: sales@readwriteweb.com . Mobile Web Top 10 Mobile Trends of 2010, Part 3: Emerging Markets Two-Thirds of iPhone Users Now Use Location-Based Services at Least Once a Week Top 10 YouTube Videos About Flash Mobs More Mobile Web coverage Augmented Reality Budding AR Developer? Put Your Creativity to Use and Win $5,000 Top 10 Mobile Trends of 2010, Part 2: Apps, Apps, Apps More Augmented Reality coverage Augmented Reality for Marketers and Developers: Our Newest Research Report We're pleased to announce ReadWriteWeb's latest premium report, Augmented Reality for Marketers and Developers: Analysis of the Leaders, the Challenges and the Future . This report will help you develop a sophisticated understanding of Augmented Reality (AR), the mobile and Web technology that places data on top of a user's view of the physical world. The research included will help you decrease your AR development time to market by learning from the first wave of early adopters. AR offers a new marketing and product paradigm for a high impact, high value customer experience. More than 1,000 AR campaigns were kicked-off last year and we expect to see many more in 2010. In this report, we profile key AR development companies, their campaigns as well as development lessons learned. For more information or to buy the report, visit here . Internet of Things Internet of Things Can Make Us Human Again As Cattle Rustling Increases, So Does the Need for RFID More Internet of Things coverage Real-Time Web PostRank Launches New Tools to Visualize the Real-Time Web YouTube Streams IPL Cricket Live In U.S. More Real-Time Web coverage . Don't miss the next wave of opportunity on the Web supported by real-time technology! Get ReadWriteWeb's report, The Real-Time Web and its Future . Check Out The ReadWriteWeb iPhone App We recently launched the official ReadWriteWeb iPhone app . As well as enabling you to read ReadWriteWeb while on the go or lying on the couch, we've made it easy to share ReadWriteWeb posts directly from your iPhone, on Twitter and Facebook. You can also follow the RWW team on Twitter, directly from the app. We invite you to download it now from iTunes . ReadWriteStart Our channel ReadWriteStart , sponsored by Microsoft BizSpark , is dedicated to profiling startups and entrepreneurs. The Art of the Email Pitch Tips for Networking (Beyond Just "Social Networking") Got an Exit Strategy? Lessons From Foursquare and Yahoo ReadWriteCloud Our channel ReadWriteCloud , sponsored by VMware and Intel, is dedicated to Virtualization and Cloud Computing. The Largest Cloud in the World is Owned By A Criminal Network Google's Eric Schmidt Gushes About HTML 5 Google's Vint Cerf on Private Clouds v. Public Clouds Enjoy your weekend everyone. Discuss
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Weekly Wrap-up: Deleting FB Apps, Open Web vs. FB Connect, Adobe Gives up on Apple, And More...
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One of our favorite new trends here at ReadWriteWeb is the quickly growing field of mobile technology and how we can take more of the Web along with us when we leave our computers. Because of the expanding popularity of smartphones and mobile data use, startups these days need to develop plans for marketing their brand on mobile devices at very early stages of their development. Cindy Krum, CEO of Rank-Mobile , a consulting firm focused on mobile marketing and SEO, is the author of this week's featured read, Mobile Marketing: Finding Your Customers No Matter Where They Are . Sponsor With chapters on mobile advertising, mobile web development and search engine optimization, Krum's informative book is a great resource for first time entrepreneurs looking to take advantage of the mobile platform. There is also an entire chapter to the iPhone, a testament to the device's influence on the mobile Web space. "The iPhone has brought mobile Web access and mobile search to the masses," writes Krum. "The iPhone represents only 8% of the mobile handsets but roughly 75% of the mobile search, and iPhones now account for one out of every 333 Web hits worldwide. The desire for Web access and Web search was always there - it was just being slowed by the bad user experience that other mobile phones provided." "The desire for Web access and Web search was always there - it was just being slowed by the bad user experience that other mobile phones provided." - Cindy Krum Krum also includes case studies from prominent businesses which have used mobile platforms to market their products. These include Nike , Nationwide Insurance , Land Rover , Visa , Corona Beer and CNN . I was disappointed to not find any mention of the efforts being made by numerous companies to use augmented reality for mobile marketing, but the book does include the use of quick response (QR) codes . Various types of bar codes and QR codes are described, as well as case studies of companies that put the technology to practical use. The book itself even joins in the QR fun by including a ScanLife EZ Code on the back cover. ScanLife is a mobile application and short code provider that allows companies to market specifically to camera phones. Users take a picture of the code using a ScanLife app and can be redirected to various forms of mobile content. The strange thing about the book's implementation of the ScanLife code is that it failed to include any mobile-specific content. After scanning the code with the ScanLife app on my iPhone, Safari launched and took me to the book's homepage. Yes, Safari on the iPhone is a fully capable web browser, but it would have made more sense to create a website optimized for the iPhone's smaller screen. A similar code I found while on a recent trip to Las Vegas took me to a special mobile promotion page with a video and special hotel rates. The lesson to be learned here, and from other forms of mobile marketing, is that the content used should be native to the devices it is being viewed on. Simply adding a link to your normal webpage on a mobile device is not making the best use of the technology. The marketing the hotel used in the above example was a much better implementation because it provided me with exclusive content that was also optimized for viewing on a smaller screen. It isn't enough to market to mobile phones; companies must be sure to make the content unique and native. Much more can be learned from the book and from the advice provided straight from the CEO of a company in the trenches of mobile marketing. Research shows that smartphones could become used more than personal computers in just a few short years, so getting ahead on mobile marketing strategies is an important step for any early-stage company. If you want to learn more about mobile trends, be sure to register for our ReadWriteWeb Mobile Summit on May 7th in Mountain View, California. Photo by Flickr user William Hook . Disclosure: A review copy of this book was provided to ReadWriteWeb by Pearson Education and Que Publishing . Discuss
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Weekend Reading: Mobile Marketing, by Cindy Krum
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