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I first began writing regularly about the Internet of Things about a year ago. Now it's bubbling up in the mainstream press and we're also beginning to see web apps that are attempting to reach, if not quite a mainstream audience yet, then certainly the iPhone and Android-toting geek community. We've moved beyond the cutesy Internet-connected bunny rabbits and we're now onto barcodes to stick on everyday objects . A new web service called tales of things just launched, which aims to attach stories to objects. It follows on from a similar service that got a good amount of press at SXSW this year, StickyBits . Both services want to get people to 'tag' real world objects, by sticking barcodes onto them and adding information about the object onto the Web (often via mobile phone). The idea is that this will make the objects 'social.' However, I think this is doomed to fail and here's why... Sponsor Tales of things asks on its homepage: "Wouldn't it be great to link any object directly to a 'video memory' or an article of text describing its history or background? Tales of Things allows just that with a quick and easy way to link any media to any object via small printable tags known as QR codes." Both Tales of Things and StickyBits are going to struggle to get mainstream adoption. And it's not because people just won't stick barcodes onto objects - although that is a short-term pain point that both of these companies will likely fail to overcome. No, they won't get mainstream adoption simply because the Internet of Things isn't going to be just another social network platform . What's unique about the Internet of Things is that it adds a huge amount of new data to the Web and allows real-world objects to become part of the cloud network. For example, sensors on a busy road communicate with your car to tell you of impending heavy traffic. Or when you walk into a shop, the store messages your phone to tell you that an item you've been looking for is in stock and on special. I met StickyBits founder Seth Goldstein at SXSW and he told me that his company aims to create a "social object network." Trouble is, I just don't think that Internet-connected everyday objects have much social value. Say I tag a book that I bought and attach the following 'memory' to it: "I read this book in the summer of 2010, it was a great read. I'd give it a 4/5." Even if I wrote a much more in-depth review, what value does that have on a single object? If I uploaded that review to Amazon.com, then it's put into context and gets aggregated with other reviews to form ratings and other 'wisdom of the crowd' intelligence. But on the object itself - my copy of the book - the review has limited value. If a friend of mine happened to scan my book with their phone, they'd see my review...and then probably head straight to Amazon.com to see what other people thought. Or perhaps check out what their own social network thought, via an app like Glue (a social network based on the media you consume - see our most recent review ). Objects aren't social, they never were and they never will be. The real value of Internet-connected objects is that they can become part of the network, which means they can connect to one another and they add more data to the giant computer we call The Cloud. But social networks aren't going to form around single objects, other than perhaps public ones - like the Eiffel Tower, for example. But then you are just talking about a location, which the likes of FourSquare and BrightKite can take care of. The Internet of Things is about utility, not social networking. Neither Tales of Things nor StickyBits offers much in the way of utility, that we can't already get from sites like Amazon.com or existing social networks. Let me know if you agree, or not! Discuss
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Op-Ed: Objects Aren't Social
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As a recent article in The Economist observed, we are at the point of an "industrial revolution of data," with vast amounts of digital information being created, stored and analyzed. The rise of "big data" has led in turn to an increased demand for tools to both analyze and visualize the information. This bodes well for startups tackling the field. One new service is Flowing Media , the new company of Fernanda Viégas and Martin Wattenberg, a consultancy focused on data visualization services. Sponsor Prior to founding Flowing Media, Viégas and Wattenberg worked for IBM's Visual Communications Lab . Their Many Eyes project was one of the first to put visualization tools in the hands of the public, with the goal of democratizing visualization and the accompanying social analysis. According to Viégas and Wattenberg, visualization is a powerful analytical tool for experts and non-experts. "It's an excellent way to attract non-geeks to complex data and can spark conversation." They note that a good visualization can easily go viral on the Web, touching millions of people. As "big data" becomes more accessible, visualization services like Flowing Media are sure to flourish. After all, as Viégas and Wattenberg note, "Today many facets of life are made of nothing but data, from flirting on Facebook to photos on Flickr." Image credits: Fernanda Viégas and Martin Wattenberg, top: Wired Magazine - "A visualization of thousands of Wikipedia edits that were made by a single software bot. Each color corresponds to a different page." and bottom: Flickr Flow , the colors in photos uploaded to Flickr. Discuss
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Visualize Big Data with Flowing Media
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Who knew the Peace Corps were web developers? Certain African farmers did anyway. Now, with their AfricaRuralConnect project the recipient of an Interactive Media Council Outstanding Achievement Award , a lot more people know it too. ARC is a product of the National Peace Corps Association and provides a platform for Africans in the business of agriculture and those interested in African agricultural issues to present, hear and remix each others' ideas. Sponsor The site is built on Wegora , "a collaborative writing platform with an integrated semantic analytics engine." The site solicits ideas, community members remix them, improving them, commenting or questioning them, endorsing them. These remixes are portable and follow both the original idea and the remixer's profile through the site. The conversations that ensue resemble nothing so much as a bunch of entrepreneurs networking and workshopping their ideas. Those who suggest the ideas that win a given round, based on the number of endorsements they get, receive prizes. The grand prize is $12,000. This year's ARC contest goes through the month of November. "Prizes will be awarded to ideas considered the most original, creative, practical, scalable, and likely to succeed and offer the greatest improvements in the lives of small-scale farmers in Sub-Saharan Africa," said Molly Mattessich, manager of online initiatives for the NPCA, a group and herself a former Peace Corps Volunteer in Mali. "We hope this recognition will draw even more people to the site to submit their ideas and engage in a discussion on how to help rural Africa." Current ideas include "Fusing Sports (Football) with Rabbit and Bee Commercial Farming for Youth Development and Wealth Creation in Murang'a South," "Using Biogas to Change Rural Lives" and "Fuel Energy from Agricultural Waste." Discuss
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Peace Corps Devs Win Web Award for Remix Site
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"Safety is Facebook's top priority," writes Facebook's Chief Security Officer Joe Sullivan on a company blog post introducing the social network's new Safety Center , a revamped help portal featuring educational information for users, with sections dedicated to parents, teens, teachers and law enforcement professionals. It's a somewhat ironic statement from a company that recently prompted its 400+ million users to accept "recommended" changes that opened up their data - including status updates, photos, videos, links and friend lists - to a public audience, revealing details that many users assumed were private. Sponsor Around the same time as the "privacy debacle," as we like to call it , unfolded, Facebook also announced a "Safety Advisory Board," a group whose purpose is to review safety-related procedures and documentation as well as make suggestions regarding best practices and other procedures. How about this safe practice, Facebook: don't publicize people's private information? Are we bitter about Facebook's changes? OK, maybe a little. After all, many of us joined up with the network when it was in its fledgling stages. When it was a place to hide from mom and dad, not communicate with them. When you could complain about work in a status update and not worry that your boss or an HR department would see it. What's a Little Cyberbullying Among Friends? But the world changed and Facebook changed with it, or at least that's what CEO Mark Zuckerberg claims . The oversharers of the iGeneration have generally shrugged their shoulders at the threat of their private photos and updates having gone public. Their outrage? Practically non-existent. After all, this is the same group who grew up around sex offender scandals on MySpace, posted sexy " MySpace angles " photos mom and dad would be shocked to see and who developed the trend of " sexting ," texting revealing pictures to their crush du jour. So their status updates are public? Who cares? , they think. Ah, but they should. The publicizing of private data has led to a host of issues in its wake, including harassment and cyberbullying, to name a few. Cases of teens committing suicide after becoming victim to abuse via social networks has also occurred, unfortunately. Now one could argue that cyberbullying and the like could occur among groups of friends, whether or not Facebook remained a private network. It's a valid contention - the dark underbelly of the human condition allows such behavior to exist, even amongst friends. But by exposing every little detail, photo and link to a user base who seems oblivious to the need of plugging the privacy holes, Facebook is simply allowing there to be more opportunity for someone to actually see the nasty comment made about them on a wall post...or the embarrassing photo of someone cheating on their boyfriend/girlfriend/spouse. It provides the fodder for the cyberbullies and the tools for those who seek to stalk, monitor or control another's behavior. It's provides more avenues for abuse. At the very least, it should provide a few tools to the potential victims, too. Safety Center: Q&A's on Abuse Prevention, Reporting That's what the Safety Center is for, at least in part. With Q&A's for how to deal with abuse, stalking, cyberbullying and unwanted wall posts, messages and chats, a good bit of the Center's guidance is aimed at reporting and stopping this unwanted behavior. Even in other Safety Center sections outside of "safety for teens," this information is essentially just rehashed for others, like parents and teachers, for example. (Teachers and law enforcement professionals get a few extra tips about Facebook, too, like how to maintain a professional presence or how to report a sex offender). According to the Facebook blog post, the Safety Center's overhaul now features quadruple the information as in the prior help center plus a "cleaner, more navigable" interface. The launch is one of the first initiatives from the Facebook Advisory Board, a new coalition of members including Common Sense Media, ConnectSafely, WiredSafety, Childnet International and The Family Online Safety Institute (FOSI). Together, the board members will "accelerate our efforts to make Facebook a better and safer place to engage," notes Sullivan. But Facebook already had an opportunity to make itself a safer place and they blew it. Private networks of friends and family sharing content amongst themselves doesn't lead to as much harassment, abuse and victimization of its users beyond the typical family brawl or fight amongst friends. But when you can see anyone's content - especially the stuff they thought was private - problems are going to occur. Facebook's new Safety Center is the result of the company having to deal with the fallout from that choice. Discuss
Excerpt from:
Facebook Launches Safety Center: Educating Users on How Facebook Did Them Wrong
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Yesterday we looked at DASH7 , a wireless sensor networking standard that may play an important part in next generation mobile services - including location-based services, Internet of Things and social networking. In this post we analyze some use cases for DASH7, which also point to where the Mobile Web is heading. We'll explore long distance mobile advertising and mobile coupons. We'll also look at how location-based services like Foursquare and Gowalla could evolve. Sponsor Extending Location-Based App Functionality Given the growth of location-based apps such as Foursquare and Gowalla in 2010, it's intriguing to think about what's next for these services. According to the DASH7 report, enhanced loyalty programs could be the next big thing. With a DASH7-enabled phone, the white paper states, "a user could set his or her preferences in the Foursquare or Gowalla application that would allow the user to be automatically "discovered" or "checked in" at the coffee shop/restaurant/gun store/etc. and thereby accrue loyalty points passively, i.e. by just being "in" the establishment, rather than requiring active/conscious user behavior to participate in the program." Even more advanced services could offer customized promotions created "on the fly", targeting a certain user's preferences. Mobile Advertising From Long Distance and On-The-Go A long-held goal of the Mobile Web - at least for retailers - is using mobile phones for mobile advertising, loyalty programs, couponing, and other 'personalized shopping' experiences. Of course there are privacy issues with these things, but nevertheless these scenarios are (finally) coming soon. NFC-enabled phones have shown glimpses of this functionality, via smart posters, kiosks and billboards. As discussed in a previous post, NFC technology is limited to a 4 centimeter range - so the phone needs to be held close to the media asset in order to initiate the data transfer. Also it requires a tag reader application to be installed on your mobile phone. According to an as yet unreleased white paper that ReadWriteWeb was shown, the DASH7 Alliance thinks that "a far larger set of customers would be willing to execute the same applications provided that they were executable a) from a longer distance, b) while moving, and c) in some cases, passively/without any conscious initiation of their own." DASH7 has a range of hundreds of meters and can be used while on the move. While point 3 might scare some privacy advocates, it's very likely that customers would need to opt in before they "passively" received such advertising messages. If this is still to abstract for you, here's a potential scenario: I'm driving down a street and I pass a smart poster pasted onto a building wall. This elicits a beep from my phone, because my phone has 'passively' scanned the poster and discovered something that I want to be notified about (I've opted into receiving notifications only about certain things). Because it's against the law to check my mobile phone where I live, I wait till I'm parked and then I check what the beep was for. Turns out that one of my favorite bands is playing in the city tomorrow night! The smart poster I'd driven past was an advertisement for that band. So I then proceed to book a ticket, using my phone of course. Mobile Coupons Mobile coupons are a hot area of activity already, with Google and others offering them. However, currently mobile coupons are limited to short-range and active receiving. Soon we might have long-range couponing, real-time interaction and 'passively' receiving coupons. The DASH7 Alliance white paper offers a scenario of Paramount promoting its upcoming movie Iron Man 2, using a smart poster. In the NFC scenario, someone could walk past the Iron Man 2 poster and download a 2-for-1 coupon to see the movie. However, according to the DASH7 Alliance: "...a combination DASH7/NFC-enabled smartphone could still support the default NFC scenario, but could also provide for a) longer distance distribution of the coupon b) "passive" acquisition of coupons according to a user's pre-defined "coupon acquisition criteria" (e.g. "auto-accept coupons for any movies starring Al Pacino" , and c) real-time interaction with the media asset (e.g. "answer the following three questions correctly and win a 2-for-1 coupon to see "Iron Man 2".)" Those are just some of the next generation mobile services we can expect to see soon, thanks to wireless technologies like NFC and DASH7. Let us know in the comments if you have other potential use case ideas! Discuss
The rest is here:
What's Next For Mobile Apps?
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