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SugarSync is one of several companies competing these days to benefit from the disruptions in the market created by the new ways that people organize and share information from the any number of devices they use in their day. That's a fundamental shift that is happening as people move beyond the desktop as a place to keep their documents, their media and their productivity applications. Sponsor Services like SugarSync serve in many ways as personal clouds that people use for their own work. They seem like plain vanilla services but that as well is the benefit the services provide. They are very simple to use. Data is automatically backed up to the cloud. SugarSync's latest hosting numbers are revealing as they demonstrate how much data people are storing online. SugarSync reports that in the past year, the amount of data added to the SugarSync data centers went from an average of 1 terabyte of data to 5 terabytes of information. In total, the company now hosts two petaybtes of information. What's fueling this growth? The customers may provide some clue. About 33 percent of customers are from outside the United States. Mobile devices are far more predominant outside the U.S. It makes sense tht people would need an alternative place to store infromation besides their smart phone or netbook. In light of the booming mobile device market, SugarSync, Dropbox and a host of other services are companies that seem like it would make most sense to develop mobile apps. That appears to be true. In the past 18 months, Sugar Sync has released apps for the Android, BlackBerry and iPad. Services like SugarSync show how the data we create will become part of a personal cloud network. These services lay the grounwork for a new generation of personal and business offerings that work with users to create data as a service opportunities. That's down the road a bit but people do want so share. And they want to share outside the borders of a social network. Personal clouds could be a means to do that. Discuss
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SugarSync: 2 Petabytes and Counting - Welcome to the Personal Cloud
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Time is running out to register for the ReadWriteWeb Mobile Summit 2010 ! It's going to be the premier place to explore the latest mobile development trends - both the technology and the emerging business applications. And since it's an unconference, you'll be able to analyze, think and create the future of mobile with the brightest in the industry, your peers! Sign up now. How do you like your events guide? You can import individual events into Google Calendar using the link beside each entry, or download the entire thing as an iCal (and Google Calendar-importable) file, or even view it as a world map . Know of something cool taking place that should appear here? Let us know in the comments below or contact us . Sponsor 29 April 2010: San Francisco, California Green:Net 2010 Calling Internet entrepreneurs! A Greentech conference for you. From Vinod Khosla and Steve Jurvetson to Jerry Brown and Bill Gross, our speakers at Green:Net 2010 will be focused on one thing: how the Internet and IT can be leveraged to save the planet. Could this be the theme of your next startup? Attendees will gain insight into the huge new technology markets that are about to be unleashed. What is Green:Net ? Green:Net is where green and IT meet. While alternative energy gets a lot of attention at most green conferences, only the The GigaOM Network's Green:Net offers a specific point of view on how the computing and Internet technologies will provide the tools needed to fight climate change. Subscribers of ReadWriteWeb click here to buy your limited supply $150-off ticket. 26 April 2010: San Francisco, California Future of Money and Technology Summit The Future of Money & Technology Summit will bring together the best and brightest thinkers around money, including visionaries, entrepreneurial business people, developers, press, investors, authors, solution/service providers, and organizations who work where cash and commerce collide. We meet to discuss the evolving ecosystem around money in a proactive, conducive to dealmaking environment. Featured speakers include Jolie O'Dell, formerly of ReadWriteWeb, as well as representatives from Wells Fargo Bank, Kiva, SharesPost, Jambool, Founders Fund, Outright.com, SoftTech VC, and many more. Use discount code "rww" to get 10% off registration . 3 – 6 May 2010: San Francisco, California Web 2.0 Expo San Francisco Web 2.0 Expo San Francisco brings together the designers, developers, entrepreneurs, VCs, marketing professionals, product managers, and business strategists - from startups to enterprises - that are building the next-generation Web. Along with a vibrant Expo Hall and plenty of networking opportunities, four main conference tracks cover a spectrum of Web 2.0 topics from business strategy to Web design, user experience, developer hacks, community building, real-time, mobile, cloud computing, user-generated content, and more. Featured speakers include Chris Anderson, Ben Huh, Charlene Li, Kevin Lynch, Hilary Mason, and Brad Stone. Register today . 6 – 7 2010: San Francisco, California Social Gaming Summit
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ReadWriteWeb Events Guide, 24 April 2010
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Facebook announced yesterday that it is taking a number of dramatic steps that would all add up to serving 1 billion "like" clicks from visitors to sites around the web, within 24 hours. Many people are concerned about Facebook's growing dominance around the web . One group of high-profile New Yorkers has launched OpenLike , a "very alpha alternative to Facebook Like." Working on the project so far is much-watched blogging investor and startup guy Chris Dixon , Huffington Post co-founder and MIT Media Lab guy Jonah Peretti , Jonathan Glick of Dixon, Conway , Ehrenberg and other VC-blessed TLists , Tom Pinckney who with Dixon both sold SiteAdvisor and founded Hunch.com and MIT grad and Hunch engineer Peter Coles . Dixon said this afternoon that the project is "looking for an authoritative open source person to govern it." Sponsor So the establishment is in Palo Alto and the rock-star insurgents are from the East Coast? Let no one say the Internet is boring. The lightweight technology at OpenLike is right now just a way for site owners to provide buttons for sharing content on a wide variety of social networks. One line of javascript adds a series of sharing buttons to a site, which the site owner can edit. Given that there are any number of ways to do more or less this same thing, and that these are very smart people working on this, we're sure there's a lot more in the works. The project describes itself on its site as "an open protocol to allow sharing the things people like in a simple and standard method between web applications." We'll share more details if and when this project develops. Related: See also developer Jesse Stay's blog post How Do You Compete With This Beast: Here's How , about long-time open standards community member Phil Windley's new product Kynext . The battle over control or absence of control over the internet is far, far from over. There are lots of people getting ready to step up and challenge Facebook's powerful, seductive, expanding control. Discuss
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OpenLike: All-Star Team to Challenge Facebook's Expansion
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Given Mark Zuckerberg's announcements at the Facebook F8 conference , one thing is certain: newspapers can no longer ignore Facebook's impact and reach. Whereas publishers continue to scapegoat Google for many of their current troubles, they should be equally, if not more, wary of Facebook. Whether they acknowledge it or not, newspapers are losing out to the social networking site on the fundamental fronts of community relevance, attention and information dissemination. Yet behind the perceived threat from Facebook, there is also a new opportunity for publications to achieve newfound audience relevance. Sponsor Guest author Chris Treadaway ( @ctreada ) is founder and CEO of Lasso , and author of the upcoming book Facebook Marketing: An Hour a Day, an imprint of Sybex. He blogs at treadaway.typepad.com . Facebook's rise to dominance has been astounding. It is currently the most visited site in the United States, and boasts 400-plus million worldwide users. We've seen it go from a dorm room distraction to now being larger than the combined population of the United States and Mexico. With the social network claiming that roughly 70% of its user base is outside the United States, that means that there are at least 120 million Americans on Facebook today. Taken down to the local level, though, this means that Facebook might just already have more reach in the community than any other media outlet - especially local newspapers. With the unveiling of their Web-ubiquitous "Like" button and "social bar," as well as their Graph API, Facebook is now using its strengths to redefine how we interact with the Web in its entirety. So what does all of this mean for the publishing industry and for newspapers in particular? A few very important things: Facebook is now a legitimate threat to Google. It has accomplished this by changing the game from search discoverability to social context, which wasn't doable with 40 million users but is with 400-plus million users. Facebook is trying to become the first place people visit when logging into their computers every morning. The site that leads this battle carries the most online leverage, at least until it is knocked off the pedestal. Facebook is attempting to become pervasive across the entire Web, and without permission. Like it or not, site owners are going to have to deal with social media, but now in a much more pervasive way than ever before. Facebook is a competitor for the attention of local audiences. One minute spent on Facebook is a minute not spent on another Web property. Facebook will become a more interesting place as it aggregates data on what people are doing and how they are reacting to the Web as a whole, not just Facebook's network. So it isn't just necessary for media outlets to build a better Web sites anymore - they have to build engaging content that can appear on Facebook and drive value to their paper. It isn't impossible, but it has to be a priority. All of these things impact discoverability of a newspaper's content, who monetizes it and how. Those that succeed in becoming a viral Facebook content commodity will grow rapidly. Likewise, the decline of those news sources that fail to realize the necessary potential of Facebook will be swift. A deep and complete understanding of social media is necessary for publishers of any kind to modernize, grow and ultimately survive. It's becoming a necessary core competency, and fast. Yesterday, The Washington Post announced their "Network News" initiative, integrating Facebook into the paper's website. The Post's incorporation of activity from users' Facebook friends immediately creates a value of social relevance that trumps efforts like the New York Times' similar, though detrimentally insular, TimesPeople network . More importantly, however, are the possibilities such integration might provide for local newspapers. Relevance is a central theme to both the content shared on social networks and the community publication. Facebook offers those newspapers a readymade audience that is already connected to their desired local demographic. Local publications need to recognize the importance of tapping into Facebook's community, because, first and foremost, it is precisely where their readers are finding, sharing and discussing the types of pertinent content that the papers seek to champion. Newspapers no longer need traditional Web developers. Papers now need Facebook developers, experts who can partner with creative social-savvy businesspeople who know how to take advantage of the social graph. In the wake of Facebook's new features, it will not be long before newspaper and media executives are attacking and blaming Facebook for their problems in the way they do Google today. However, those publications that more progressively pursue the opportunities and value opened to them by Facebook's new tools will have a very different reaction. Photo by Michael Rogers . Discuss
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Why Newspapers Need to Heed Facebook, Now
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In the UK, consumers are spending more time with digital and traditional media. According to the second KPMG Media and Entertainment Barometer , the average monthly consumption of traditional media climbed from 11 hours and 40 minutes per month in September 2009 to 12 hours and 13 minutes in March 2010. For digital media, the increase was more dramatic. Consumption of digital media rose from 6 hours 14 minutes to 7 hours 28 minutes per month. At the same time, however, consumers now spend less on digital and traditional media. Even though more newspapers are putting their content behind pay walls, the number of consumers who paid nothing for accessing online news actually increased over the last few months. Sponsor People Spend More Time with Digital Media... With regards to new media, a growing number of consumers now spend time on social media and blogging sites (up from 47% in September 2009 to 50% in March 2010) and watch TV online (up from 19% to 24%). KPMG also found that younger Internet users in the UK between 16 and 24 are more likely to engage with new media. Those Internet users who use social media and play online games also tend to spend more time online than others. ... But Pay Less More Statistics from the KPMG Report The number of people who don't pay for print journals and magazines is also up (19% compared to 12% six months ago) 21% of print newspaper readers paid nothing in March 2010 (most likely due to the availability of free newspapers like the Evening Standard in cities like London) People in the UK spent an average of 29 hours in front of their TV last month. Men are more likely than women to engage in new media activities (83% vs. 75%) When it comes to paying for online content, most consumers in the UK continue to pay nothing (88%), though publishers will be happy to hear that younger Internet users between 16 to 24 are slightly more likely to pay for online content than older users. Today, only 3% of Internet users in the UK pay for an online subscription to digital content and about 7% pay for digital content. The number of Internet users in the UK who paid nothing for digital content actually increased slightly over the last six months. Only about 10% of these users who are currently paying nothing for content indicated that they would be likely to buy a paid subscription to online content in the next 12 months. This, according to KPMG's analysts indicates, that the market for paid subscriptions is "unlikely to grow greatly over the coming 12 months." KPMG also found that the average spend on digital media in the UK fell from £1.99 in September 2009 to £0.98 in March 2010. Some People Simply Prefer Traditional Media This doesn't mean that all consumers prefer to access media content online, however. Only about a quarter of respondents preferred online media over traditional media. Most of these users (89%) cited a preference for "reading something physical" over reading on a computer. About 60% of respondents also noted that they simply prefer the experience of traditional media over consuming digital content. Discuss
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Digital Media Consumption Increases - But Few Are Willing to Pay
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