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If you thought Google's Street View was ambitious, or even Google Earth , then the companies latest efforts to "fill in the 'blue' part of the planet" on Google Earth puts the rest to shame. That "blue part", after all, comprises more than 70% of the planet's surface. Google started mapping the ocean last year and today is announcing that the ocean layer "will become part of the default set of annotations seen by all Earth users". Sponsor Over the past year, the company has worked with more than 100 partners adding hundreds of placemarks to more than 20 ocean layers. Google has worked with National Geographic, the National Oceanographic and Atmospheric Administration and the International Union for Conservation of Nature, as well as the Mission Blue Foundation . The Mission Blue Foundation is working to create a series of protected marine areas called Hope Spots , all of which will be included in today's release. Google is also offering a " narrated tour " of eight of the proposed locations for "Hope Spots". While we support the efforts of Google Earth to increase awareness, we have to chuckle, ever so slightly, at one phrase in today's announcement: One of the greatest things about Earth is that it allows everyone to see and experience the fullness of their planet, from revisiting places they know well to venturing out to formerly unknown mountain peaks, desert vistas, and increasingly, the blue heart of life on Earth. We know, for some of you out there, for whatever valid reason, you might not be able to get out there and see the world, but for the rest of you, get off your duff and go climb a mountain in person. Go get you some woods, don't let Google do it for you "via satellite". Discuss

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Google Earth Fills In The Blue Parts
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It's worth noting that the cloud certainly has borders. It's the one reality that proves the cloud computing movement may seem at times abstract and vague but in the end it is the international politics of our world that creates some of the deepest issues for its place in the world markets. According to InformationWeek , The 451 Group presented a webcast that showed cloud computing adoption trails in Europe and Asia. About 57% op spending is in the United States with 31% in Europe and 12% in Asia. The numbers get even more polarized when you only look at the adoption for infrastructure as a service. A full 93% of spending is in the United States with 6% in Europe and 1% in the United States. Sponsor The low numbers almost makes it seem like some artificial effect is in play. And in some ways it really is. A lack of European data centers services by the large providers affects adoption. Rackspace, Terremark and Savvis are the primary companies looking to develop a presence in Europe. But they need to build data centers before they can have any real presence there. According to the 451 Group, 99 percent of European businesses are either small or mid-sized organizations. And they have plenty of choices from telecommunications providers. But here is an interesting twist. InformationWeek: One obstacle to both sides is the U.S. Patriot Act, which gives the U.S. government a right to demand data if it defines conditions as being an emergency or necessary to homeland security, and a measure that contradicts that power when the data is of European origin, the European Union's Data Protection Directive. In 2006, the European Court of Justice ruled that an agreement negotiated with the U.S. Department of Homeland Security was too broadly construed and violated the EU's directive. The agreement was about sharing data on European airline passengers headed for the U.S. The data sought by the U.S. was too broadly construed and violated the EU's directive, the court said. "Both measures could prevent establishing a cloud without borders," said 451's William Fellows. Cloud advocates say services established via an Internet data center should be accessible by people around the world, and they are in the case of Google search or Facebook apps. But when it comes to sensitive data, national borders still prevail because of conflicting laws." The issue is apparent now with Google's issues with the Chinese government. It's not the technology that is making cloud computing an issue. It's international politics. Discuss

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International Politics Slow Cloud Computing In Europe and Asia
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A spin-off of Finnish software development company Nodeta , Flowdock aspires to help developers and others sift out actionable bits of knowledge from ongoing conversations and make them retrievable. Their team messenger services allows separation and tagging of conversational elements. "In Flowdock, the epiphany comes when you tag a chat message for the first time," Nodeta and Flowdock's CTO Otta Hilska wrote us. "You realize how you just took a piece of conversation and turned it into a nugget of knowledge. Somebody talked about a bug, and you turned it into a bug report. Or pasted a snippet of code, and you categorized and organized it. The real validation for the concept comes when you are looking for some other snippet of code, a link to a partner, an eBook or something else and come to think 'I wonder if it's tagged in Flowdock". Sure enough it will be.'" Sponsor Designed for groups, Flowdock attempts to address a new kind of information overload, the one that intensified when social media tools began to be adopted by exponentially more people. The theory is that by tagging bits of the conversation, they are made discreet and retrievable based on folksonomy. Use examples include agile development and handling to-dos . Flowdock is out of private data and you the public is invited to try it. Discuss

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Kaiser Kuo presented today at SXSW about Google in China. He spoke about how the Google situation will impact Chinese Internet users, other companies and the Chinese government. In the presentation, Kuo (who also spoke to ReadWriteWeb a week ago) clarified how censorship in China works. Contrary to popular belief, it is not the Great Firewall that has the most impact in China - but something China calls "self-discipline." Kuo also discussed what the next moves will be from Google, since he believes that the ball is in Google's court and Beijing won't push the situation. Sponsor History of Google in China Before getting down to the nitty gritty of the current Google-China standoff, Kaiser Kuo gave some valuable context to Google in China. In 2005 Google started to hire aggressively in China, he said. Google's decision to enter China with a censored product immediately brought grief to Google, with some pundits describing it as a "black day for Internet freedom." Google defended its actions at that point by saying that not providing search to a fifth of the world's population would be a greater loss than having censored results. At first Google had a notice on their search results stating that they were censored. Kuo also pointed out that Google only omitted results that users wouldn't have been able to view anyway had they clicked through (because the pages or sites were blocked). At that point, Google didn't host Gmail, personal search history, Blogger or other services that had personal information. Google in China also protected their employees, Kuo noted. Google never had an easy time of it in China. For example, many Chinese users couldn't spell the word "Google." Regulators made it difficult for them, as did their Chinese competitors. Google did manage to make good revenues and market share, but never "moved the needle" against its Chinese search competitor Baidu. Kuo remarked that Google was not singled out for any special treatment by the Chinese government. In 2009 Google got into trouble due to pornography in its search results, and it went dark for a short time as a result. There has been a massive growth in Internet users in China in the four years since Google entered that market. There were 2-3 million Internet users in China when Google began operations there; now there are 384 million Internet users in China. Google has around 35% market share in China, which has not been matched by any other Western company. Its annual revenues in China is around $300-400 million in revenue, which is nothing to sneeze at. In mid-December 2009 there was a hacker attack on Google, which in January Google claimed on its blog came from China. At that time Google also announced it would stop censoring search results on google.cn. Kuo doesn't believe this announcement was a cynical retreat from China due to its being defeated by Chinese competitors, which many pundits suggested at the time. Kuo said that the challenge to Google's business model is around trust, for personal data in the cloud. So Google's blog post in China was appropriate, Kuo believes. Some people have suggested that the Chinese government used the strategy known in China as "Using Quiescience to control action." The government has however unblocked Google Docs and Groups, and has not blocked any further Google services since January. Currently Google is still hiring in China and is in the midst of negotiations with the Chinese government. Kuo believes there is deliberate confusion right now."It's impossible to grasp what Google is up against without having a better grasp of how censorship in China works." The Great Firewall There are two main types of Internet censorship in China, said Kuo. The first is The Great Firewall of China, which has been nick-named "Iron Curtain 2.0." It's a system of filters at domain name or page level. Twitter, Facebook, YouTube, Blogger and other western sites have been blocked at this level. Kuo said that it's fairly simple for Chinese Internet users to "hop the firewall " using proxy services, free VPNs. So The Great Firewall is more of an inconvenience. Kuo pays for a VPN that allows him to access Western websites. Self-Discipline The second form of censorship is "more pernicious and effective," according to Kuo. It is carried out by Internet companies, on instructions from Chinese government. All Internet sites in China have to practice what is termed "self-discipline." Failing to adhere to this form of censorship means having your website or service shut down. There are some 30,000 "Internet police." Two cartoon avatars are wont to show up if a Chinese user visits pages with content offensive to the Chinese government. Most Internet users in China don't come across the Great Firewall, because most Chinese Internet users don't use Western services like Twitter and Facebook. But, Kuo said, "Google is different." It has become "a real part of the Internet culture in China." Kuo then talked about how Chinese censorship nowadays is almost all social media sites, such as social networks and microblogging sites. How Chinese Netizens Use The Internet Kuo mentioned that the Chinese Internet is more "entertainment superhighway" than "information superhighway." Online gaming is big in China. Most Chinese Internet users, Kuo said, enjoy the Internet that they have - rather than worry about the one that Western pundits think they should have. The Internet has also emerged as a de-facto public sphere in China. As long as you don't overstep certain boundaries (political activism and so forth), then the "will of the masses" is often expressed on the Internet through the likes of bulletin boards or social networks. Regularly, Chinese netizens are exposing public officials. However Kuo warns that there are "very very serious limits" to what is emerging in the public sphere. For example, anonymity leads to a lot of trolling. It's ad-hoc, reactive and informal - however it is a "squeaky wheel that is regularly getting grease." Also, a minority are pro-democracy - most of the netizens in the public sphere are pro-Chinese government. Next Moves from Beijing and Google Kuo said that the Chinese government will wait for Google to make the next move. It realises it has nothing to gain by pushing Google or being openly hostile. The ball is in Google's court and it will probably keep to its word that it will stop censorship in China. It may still shut down operations in China, which in practice means closing google.cn. But this has a lot of problematic scenarios - including the difficulty of having translations done for Google.com and staffing issues of closing down. The pros of pulling out of China include saving face and appeasing western users. But the cons are significant. They include a backlash from tech-savvy, urban Google users, a setback to scientific research, a global black eye for their image, and ceding the virtual monopoly in search in China to Baidu. The moderate scenario is that Google.cn is shut down, but continues to work with its mobile partners in China, R&D and sales continue to operate in China, and Google services will be unblocked. The best case scenario, Kuo believes, would be if Google stopped censoring google.cn - but the service stays online. Discuss

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What Google Will Do in China (SXSW Presentation)
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For obvious reasons , we care about what goes on in various parts of the world, particularly New Zealand and other areas that are underserved in terms of Internet access. So, we were quite excited to learn this evening of a new proposal that would give New Zealanders - including a couple RWW staff members - a better broadband experience. According to NZ website Stuff , a haldful of well-known innovators and entrepreneurs are teaming up on a $900 million dollar project that would give Kiwis (and their Ozzie neighbors) "virtually unlimited" broadband access via an international cable that would run across the Pacific Ocean. Just how much of a difference would this cable make compared to current Internet access? Sponsor The difference would be significant, as Stuff's graphic shows: The plan is to construct a 5.12 Terabits per second-capacity fiber cable to connect Australia and New Zealandto the U.S. - a cable that would deliver data at five times the speed of the current network. This proposal puts Warehouse founder Stephen Tindall, TradeMe creator Sam Morgan, entrepreneur Rod Drury, and techies Mark Rushworth, John Humphrey and Lance Wiggs in competition head-to-head with Southern Cross Cable, a large network partially owned by Telecom New Zealand. The team, called Pacific Fibre, hopes to complete the project by 2013. Of course, the next step is figuring out the exact cost of the proposed cable - the group thinks $900M might be a highball figure - and find investors. However, as Tindall eloquently noted, you have to spend money to make money - something anyone with an interest in NZ's economic future and global competitiveness must consider. "The New Zealand Institute identified billions of dollars in economic potential by unleashing the Internet," he said, "and it is beyond time to address the issue. This is necessary and basic infrastructure - we must decrease the distance between New Zealand and the international markets. "Doing so will be incredibly valuable for New Zealand and Australian businesses and consumers. If we are able to deliver on this cable this it could be as valuable to our NZ economy as the quantum leap refrigerated ships were to our export trade many years ago." How feasible do you think this project will be? Is 2013 a realistic time table? And where do you think Pacific Fibre's investors will be found? Let us know your opinions in the comments. Discuss

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Kiwis to Bring $900M in Bandwidth-Building Cables to New Zealand
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