•
Figures released in February suggested that VC investment in cleantech startups, particularly those focused on energy efficiency, was on the rise. To help prepare college students for jobs in this emerging green economy, Columbia University and IBM are announcing the launch of the Smarter Cities Skills Initiative. Sponsor The Smarter Cities Initiatives opens IBM's global resources to Columbia faculty and students, including access to the 40 IBM Innovation Centers worldwide. The intiative builds upon Columbia's existing research efforts on sustainability issues, spanning several academic disciplines including business, law and engineering. The initiative will provide students with free access to: IBM software, both on campus and in the cloud, to develop software for sustainability and green projects Technical support for green technology courses that show students how to build energy efficient IT infrastructure for smart buildings, smart grids and smart water systems Energy efficiency and open standards software development tools on IBM developerWorks 100,000 global business partners and academic communities through 40 IBM Innovation Centers in 30 countries "Smart urban infrastructures are key to long term environmental and economic sustainability," said Rich Lechner, vice president, IBM Energy and Environment. "IBM and Columbia share a common goal to ensure the next generation of entrepreneurs have access to the skills they need to accelerate sustainability projects and to be competitive when they enter the workforce." Lechner says the necessary skills for being successful in the emerging green economy include technical skills, particularly in the areas of data analytics, visualizations and security, understanding of business processes, and the historical and policy-based knowledge that can help transform industries like the energy sector. In recognition of Earth Day, the initiative will be announced on Thursday at Columbia University to faculty, students, venture capitalists, policy analysts, and industry leaders at the first annual Smarter Students for a Smarter Planet forum. More than 150 schools around the world are expected to participate via webcast. The forum will explore the skills necessary to prepare students for green jobs, and help academia and industry jumpstart a global collaboration toward developing sustainable technologies and a green economy. Discuss

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Columbia and IBM Launch Green Tech Skills Initiative
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There are seven new events on the calendar this week: Head over to Stanford University to learn whether the real-time Web is an imperative or insanity. Check out the Net Prophet conference in Cape Town, South Africa. There's also the Digital Sport Summit in Melbourne, Australia. And don't forget to register for ReadWriteWeb Mobile Summit 2010 ! How do you like your events guide? You can import individual events into Google Calendar using the link beside each entry, or download the entire thing as an iCal (and Google Calendar-importable) file, or even view it as a world map . Know of something cool taking place that should appear here? Let us know in the comments below or contact us . Sponsor 13 – 15 April 2010: Dallas, Texas PubCon South PubCon , the premier search and social media conference, features the industry's biggest names and key players shaping the future of the Web. PubCon South will include cutting-edge panel sessions exploring tracks dedicated to search, social media and affiliate marketing, an intensive professional search and social media training program, and some of the world's top keynote speakers. PubCon South at Dallas will also hold a one-day, two-track slate of intensive educational training programs led by some of the industry's most respected search professionals. The event takes place at the Richardson Conference and Civic Center. Register here . 16 April 2010: Mountain View, California Under the Radar: Cloud Under the Radar: Cloud is must-attend event for dealmakers and heads of IT from large enterprises, SMBs, service providers, carriers and media companies who are responsible for helping their companies leverage new technology and innovation in the fast-evolving IT ecosystem. Join us for the 15th Under the Radar conference, featuring a hand-picked selection of the world's most innovative cloud startups among 350 top tech, media, telcom and finance executives. For ticket and more information, visit http://undertheradarblog.com . 16 – 17 April 2010: Royal Oak, Michigan FutureMidwest FutureMidwest is the region's largest technology and knowledge conference. Founded by Adrian Pittman, Jordan Wolfe and Zach Lipson, FutureMidwest is the fusion of two successful conferences held in Michigan in 2009 - the Module Midwest Digital Conference and TechNow. Both conferences highlighted how technology and digital tools have dramatically changed the way we do business and the effect this transition has had on companies. FutureMidwest kicks things up a notch with presentations, group breakout sessions, relationship-building opportunities and influencers who are taking action to redefine business in the digital age. Register here . 17 April 2010: New York City Seven on Seven Seven on Seven will pair seven leading artists with seven game-changing technologists in teams of two, and challenge them to develop something new - be it an application, social media, artwork, product, or whatever they imagine - over the course of a single day. The seven teams will unveil their ideas at a one-day event at the New Museum on April 17. Seven on Seven Participants include, on the technology side, Ayah Bdeir (artist and programmer), Jeff Hammerbacher (Accel Ventures/ Facebook), David Karp (founder of Tumblr), Andrew Kortina (of Bitly/ Venmo), Hilary Mason (of betaworks), Matt Mullenweg (founder of WordPress), and Joshua Schachter (currently at Google, formerly at Yahoo, and founder of delicious), and on the art side, Tauba Auerbach, Cao Fei, Aaron Koblin, Monica Narula, Marc Andre Robinson, Evan Roth and Ryan Trecartin. Conference attendance includes a half-day session where the seven teams will unveil their ideas, followed by a cocktail reception in the New Museum Skyroom. Find registration information here . April 19, 2010: St. Louis Missouri Social Fresh St. Louis The social media conference for marketers, Social Fresh is not about concept, but focused purely on case studies from the front lines. Learn what social media can really do for business bottom lines. Over the course of the day you'll hear from 35 speakers from companies like Ford, Best Buy, Scottrade, Hardees, CMT and many more. Register now and use coupon code RWW15 for 15% off. 19 – 21 April 2010: San Francisco, California DrupalCon DrupalCon is the premier conference focused on Drupal, the award-winning open source content management framework that is galvanizing social publishing and web development today. For a registration fee of $195, attendees get three full days of sessions led by the best and brightest Drupal experts. Drupal has been downloaded over 2 million times since its inception, and project growth has doubled annually for several years. Drupal is used to deliver a wide variety of application types including blogs, wikis, community networks, digital media portals, and web content publishing and management. 20 April 2010: Palo Alto, California The Real Time Web: Imperative or Insanity? The cost of creating, sharing and distributing data in real-time has become essentially zero, leading to an explosion of user generated content. Currently, every minute: 500,000 pieces of content are shared on Facebook, 25,000 messages are created on Twitter, and 20 hours of video are uploaded to YouTube. Over the last decades, the amount of data created by individuals has doubled every two years. How do we effectively use that data to make decisions that drive value for consumers and businesses? How much data is too much to handle? And what's the opportunity for entrepreneurs? In this event , VLAB engages with entrepreneurs, investors, and established players to separate reality from hype while examining key business opportunities. 26 April 2010: San Francisco, California Future of Money and Technology Summit The Future of Money & Technology Summit will bring together the best and brightest thinkers around money, including visionaries, entrepreneurial business people, developers, press, investors, authors, solution/service providers, and organizations who work where cash and commerce collide. We meet to discuss the evolving ecosystem around money in a proactive, conducive to dealmaking environment. Featured speakers include Jolie O'Dell, formerly of ReadWriteWeb, as well as representatives from Wells Fargo Bank, Kiva, SharesPost, Jambool, Founders Fund, Outright.com, SoftTech VC, and many more. Use discount code "rww" to get 10% off registration . 3 – 6 May 2010: San Francisco, California Web 2.0 Expo San Francisco Web 2.0 Expo San Francisco brings together the designers, developers, entrepreneurs, VCs, marketing professionals, product managers, and business strategists - from startups to enterprises - that are building the next-generation Web. Along with a vibrant Expo Hall and plenty of networking opportunities, four main conference tracks cover a spectrum of Web 2.0 topics from business strategy to Web design, user experience, developer hacks, community building, real-time, mobile, cloud computing, user-generated content, and more. Featured speakers include Chris Anderson, Ben Huh, Charlene Li, Kevin Lynch, Hilary Mason, and Brad Stone. Register today . 7 May 2010: Mountain View, California ReadWriteWeb Mobile Summit 2010 The ReadWriteWeb Mobile Summit 2010 will be an exploration of the latest Mobile development trends - both the technology and the emerging business applications. Get ready to explore, think and create the future of Mobile with the brightest in the industry, your peers! As in our last Summit, The Real-Time Web, the ReadWriteWeb Mobile Summit is an unconference. An unconference is a participant driven conference where the agenda is created on the day, in real-time and discussions are lead by conference participants. Read about the history of unconferences . We will have two main tracks at this Summit - Development and Business - so the Summit will be of interest to managers, marketers, developers, innovators, entrepreneurs and thought leaders alike. Here's a sample of some of the topics we'll explore in both of these tracks. Geo-location services - what can you do using location as a platform ? Commerce & Marketing - as more and more consumers use smartphones, how can businesses utilize this channel? Content, Publishing & Recommendations - the technologies and best practices. Mobile Social Networking - how to tap into communities on mobile devices. Internet of Things - the emerging opportunities from sensor and RFID data. Augmented Reality - the technology and business applications of AR. Native App vs. Browser Based - Including iPhone, Android, RIM, Palm, Windows Mobile and Symbian. Click here to register now , or to become a sponsor , or to help shape the conference . 11 May 2010: San Francisco, California FinovateSpring FinovateSpring 2010 will again showcase the most cutting-edge financial and banking technology innovations to Silicon Valley and the world. With Finovate's signature mix of short, fast-paced onstage demos (no slides are allowed) from handpicked companies and intimate networking time with their executives, this conference packs a ton of unique value into a single day. Come see the cutting edge of banking and financial technology and network with hundreds of the leading financial executives, venture capitalists, press, industry analysts, bloggers and fintech entrepreneurs. Early bird registration rates are available. 13 May 2010: Cape Town, South Africa Net Prophet 2010 Conference Taking place on 13 May, 2010 at the Old Mutual Business School in Pinelands, Cape Town, this is the second annual Net Prophet conference to be hosted by the RAMP Foundation, a non-profit entity created by the RAMP Group as a means for social investment within the local Internet based economy. After a very successful conference last year, where over 400 attendees tapped the minds of leading Internet experts and successful entrepreneurs, Net Prophet 2010 will build on the same format and anticipates on reaching many more people. May 17 2010: San Francisco, California SF MusicTech Summit The SF MusicTech Summit will bring together 700-plus visionaries in the music/technology space - the best and brightest entrepreneurs, developers, investors, service providers, journalists, musicians and organizations who work with them at the convergence of culture and commerce. We meet to discuss the evolving music, business and technology ecosystem in a proactive, conducive-to-dealmaking environment. Enter the discount code "rww" to get 10% off . 18 May 2010: Silicon Valley, California Founder Showcase On Tuesday, May 18th, 10 companies elected by over 13,500 registered CEO Members of TheFunded.com will present to an audience of 200 investors, founders, and members of the press. A panel of experts will critique the pitches, and voting from those in attendance will determine the grand prize winner, who will receive $2,500 on the spot and a host of other prizes. Founder Showcase guests will be treated to food and drinks, as well as informative talks by two leading Silicon Valley CEOs. There is also a networking and Pitch Table area for startups, service providers, and investors to convene. Previous investors that have attended include Charles River Ventures, JAFCO, Leapfrog, Polaris, Draper Fisher Jurvetson, First Round, Blue Run, and various angels. Over $250,000 has been raised by presenting companies that met investors at previous Founder Showcase events. Use discount code "RWW" to get a 10% discount. 18 – 19 May 2010: Santa Clara, California Social Media Strategies Social Media Strategies is a conference on social business, social marketing, advertising and optimization. Social media technologies are fundamentally changing the sales, marketing and operations process. Business are leveraging social technologies to acquire, market, and communicate with customers. This conference features cutting edge topics, keynotes, workshops and discussions that provided strategic knowledge, insights and real world examples on how to successfully plan, implement and manage your organizations social media efforts to achieve your business goals. Use the code "readwriteweb" when you register and get $100 off . 19 – 21 May 2010: San Francisco, California eCommAmerica Emerging Communications Conference & Awards (eComm) is focused on what's "Next in Telecom, Mobile & Internet Communications". It's designed to accelerate communications technology and business model innovation. Participants attend to be exposed to the latest technologies, research, companies, trends and opportunities. Day three this year is being dedicated to augmented reality. AR may prove to be as significant as the introduction of the Internet itself, moving computers off desks and out of their separate modality into our lives. Use discount code 'ReadWriteWeb' for 10% discount. 25 – 27 May 2010: Denver, Colorado Glue Glue is the only conference devoted solely to exploring the problem-sets facing architects, developers and IT professionals in a "post-cloud" world. Glue focuses on the APIs and protocols (Twitter, Facebook, Websockets, PubSubHubBub, XMPP), formats and standards (RDF/Linked Data, JSON, Microformats, HTML5), platforms and providers (Amazon, Rackspace, Google App Engine, Salesforce.com, Eucalyptus), Identity Protocols (OAuth/WRAP, SAML, OpenID, SPML) emerging NoSQL data models (Cassandra, CouchDB, MongoDB, Riak, HBase), and other mechanisms that are building the post-cloud world. ReadWriteCloud will be blogging live from Gluecon and CloudCamp, and ReadWriteWeb's Alex Williams will be moderating the "Managing Complexity in the Cloud" session. Please join us May 25-27 in Denver, Colorado. ReadWriteWeb readers can receive 10% off of registration by using the code "RWW12". 27 – 28 May 2010: Beijing, China Global Mobile Internet Conference The Global Mobile Internet Conference is designed specifically for entrepreneurs, executives and influencers to understand and capitalize on the growing opportunities in mobile internet. Though focused on opportunities in Asia, much of the conference dialogue is intended to compare and trade best practices across borders, especially between the East and West. Around 1000 industry leaders from Asia, Europe and North America are expected to attend. The conference will be in English, Chinese, Japanese and Korean. 28 May 2010: Beijing, China Global Mobile Internet Conference - Innovation Show & Startup Competition The Global Mobile Internet Conference Innovation Show intends to be a launch pad for innovative mobile internet startups from around the world. Innovation Show finalists will have the opportunity to present their company to an expected 1,000 investors, industry leaders, and press. Finalists will be judged by and receive feedback from a team of respected venture capitalists and angel investors. The judges will choose one company as the GMIC Innovation Show Winner. Startups must apply by April 4. 15 – 16 June 2010: New York City Corporate Social Media Summit The Corporate Social Media Summit is a two day conference focused exclusively on how big businesses can take advantage of social media to enhance their marketing/comms strategy. Featuring: Practical and relevant insights from peers who have already used social media successfully 20-plus corporate speakers (including PepsiCo, Whole Foods, Dell, McDonald's, General Motors, Citi, Johnson & Johnson), Best practice, benchmarks and practical next steps you can use to take advantage of social media in your business A tightly-focused agenda with 14 in-depth, practical workshops giving you knowledge on only the most critical business issues surrounding corporate use of social media Save $400 if you quote RWW400 when booking. Book here . 22 – 24 June 2010: Santa Clara, California Velocity Now in its third year, Velocity - the Web Performance and Operations Conference from O'Reilly Media - is dedicated to helping people build a better Internet that is Fast by Default. Join hundreds of web developers and experts under one roof from June 22-24, 2010 in Santa Clara, CA Velocity packs a wealth of big ideas, know-how, and connections into three concentrated days. You'll be able to apply what you've learned immediately for high impact results and you'll come away prepared for what's ahead. O'Reilly Velocity 2010 is the premier conference dedicated to building industrial strength sites, at internet speed. Register Now and save 25% with discount code "vel10rww". 29 – 30 June 2010: London Cloud Computing World Forum The 2nd annual Cloud Computing World Forum is the perfect event to learn and discuss the development, integration, adoption and future of cloud computing and SaaS. Building on the success of the 2009 show, this two day conference and free-to-attend exhibition will provide a focused platform for the global cloud and SaaS industry. Show highlights include: Co-located with CloudCamp London Co-located with Green IT conference Free-to-attend exhibition with seminar and scenario theatre Free-to-attend evening awards presentation Hear from leading case studies on how they have integrated cloud computing and SaaS into their working practices Learn from the key players offering cloud and SaaS services Evening networking party for all attendees 7 July 2010: Melbourne, Australia Digital Sport Summit Digital Sport Summit is Australia's premier sport and digital media event. Hear from social media pioneers who are changing the face of Australian sport. Learn how social media and mobile technology is taking fan engagement to a whole new level. Speakers on the day will cover a variety of topics including: iPhone application development for sport Convincing management of the case for social media How to monetize social media Fantasy sports Social media from an athlete's perspective With speakers representing Essendon Football Club, Cricket Victoria, Herald Sun, Football Federation Australia and more. Digital Sport Summit will take place at the Melbourne Cricket Ground. 5 October 2010: New York City FinovateFall FinovateFall will return to Manhattan on Tuesday, October 5 to showcase dozens of the biggest and most innovative new ideas in financial and banking technology from established leaders and hot young companies. The Fall event is the original and largest Finovate and features a single day packed with our special blend of short, fast-paced onstage demos (no slides are allowed) and intimate networking time with top executives from the innovative demoing companies. FinovateFall is a unique chance to see the future of finance and banking before your competition and find the edge you need in today's market. Early bird registration rates are available. Download this entire events calendar in iCal format. Discuss

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ReadWriteWeb Events Guide, 10 April 2010
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April may bring spring showers here in the U.S., but it's also bringing nine different conferenced scattered across the country. Drupal, the future of money and technology, the future of tech in the Midwest, social media, the cloud - pick a topic, get a ticket, and feed your brain. How do you like your events guide? You can import individual events into Google Calendar using the link beside each entry, or download the entire thing as an iCal (and Google Calendar-importable) file, or even view it as a world map . Know of something cool taking place that should appear here? Let us know in the comments below or contact us . Sponsor 4 April 2010: Carnegie Mellon University, Pittsburg, Pennsylvania ConnectNow TEDx CMU is an independently organized TEDx event that will be held on April 4th, 2010 at Carnegie Mellon University and will feature a full day of talks by prominent speakers as well as recorded videos from past TEDTalks. Confirmed speakers include Jonathan Fields (author, blogger and entrepreneur), Stacey Monk (founder of Epic Change, a startup nonprofit), Chase Jarvis (photographer, director and social artist) and Nathan Martin (CEO of Deeplocal, an innovation studio in Pittsburgh). The theme of the event is "Fearless", and we are inviting speakers from cross-disciplinary backgrounds to talk about their experiences, and tell us a little about what inspires them to be fearless in the pursuit of goals. We hope to spark discussions and foster connections between participants, encouraging aspiring individuals to follow their dreams and make a difference. The event is free to attend, and the application deadline is March 21, 2010. For more information about the event, visit tedxcmu.com or email info@tedxcmu.com. You can also find TEDx CMU on Facebook or follow us on Twitter . 7 – 9 April 2010: Sydney, Australia ConnectNow ConnectNow brings together international specialists and thought leaders in social media, emerging technologies and their intersection with business. Learn how the realtime web, location based services, augmented reality, ubiquitous computing and personalised services are changing marketing and communications. Understand the importance of trust in relationship marketing and what is "social currency". For more info email info@connectnow.net.au . 13 – 15 April 2010: Dallas, Texas PubCon South PubCon , the premier search and social media conference, features the industry's biggest names and key players shaping the future of the Web. PubCon South will include cutting-edge panel sessions exploring tracks dedicated to search, social media and affiliate marketing, an intensive professional search and social media training program, and some of the world's top keynote speakers. PubCon South at Dallas will also hold a one-day, two-track slate of intensive educational training programs led by some of the industry's most respected search professionals. The event takes place at the Richardson Conference and Civic Center. Register here . 16 April 2010: Mountain View, California Under the Radar: Cloud Under the Radar: Cloud is must-attend event for dealmakers and heads of IT from large enterprises, SMBs, service providers, carriers and media companies who are responsible for helping their companies leverage new technology and innovation in the fast-evolving IT ecosystem. Join us for the 15th Under the Radar conference, featuring a hand-picked selection of the world's most innovative cloud startups among 350 top tech, media, telcom and finance executives. For ticket and more information, visit http://undertheradarblog.com . 16 – 17 April 2010: Royal Oak, Michigan FutureMidwest FutureMidwest is the region's largest technology and knowledge conference. Founded by Adrian Pittman, Jordan Wolfe and Zach Lipson, FutureMidwest is the fusion of two successful conferences held in Michigan in 2009 - the Module Midwest Digital Conference and TechNow. Both conferences highlighted how technology and digital tools have dramatically changed the way we do business and the effect this transition has had on companies. FutureMidwest kicks things up a notch with presentations, group breakout sessions, relationship-building opportunities and influencers who are taking action to redefine business in the digital age. Register here . 17 April 2010: New York City Seven on Seven Seven on Seven will pair seven leading artists with seven game-changing technologists in teams of two, and challenge them to develop something new - be it an application, social media, artwork, product, or whatever they imagine - over the course of a single day. The seven teams will unveil their ideas at a one-day event at the New Museum on April 17. Seven on Seven Participants include, on the technology side, Ayah Bdeir (artist and programmer), Jeff Hammerbacher (Accel Ventures/ Facebook), David Karp (founder of Tumblr), Andrew Kortina (of Bitly/ Venmo), Hilary Mason (of betaworks), Matt Mullenweg (founder of WordPress), and Joshua Schachter (currently at Google, formerly at Yahoo, and founder of delicious), and on the art side, Tauba Auerbach, Cao Fei, Aaron Koblin, Monica Narula, Marc Andre Robinson, Evan Roth and Ryan Trecartin. Conference attendance includes a half-day session where the seven teams will unveil their ideas, followed by a cocktail reception in the New Museum Skyroom. Find registration information here . April 19, 2010: St. Louis Missouri Social Fresh St. Louis The social media conference for marketers, Social Fresh is not about concept, but focused purely on case studies from the front lines. Learn what social media can really do for business bottom lines. Over the course of the day you'll hear from 35 speakers from companies like Ford, Best Buy, Scottrade, Hardees, CMT and many more. Register now and use coupon code RWW15 for 15% off. 19 – 21 April 2010: San Francisco, California DrupalCon DrupalCon is the premier conference focused on Drupal, the award-winning open source content management framework that is galvanizing social publishing and web development today. For a registration fee of $195, attendees get three full days of sessions led by the best and brightest Drupal experts. Drupal has been downloaded over 2 million times since its inception, and project growth has doubled annually for several years. Drupal is used to deliver a wide variety of application types including blogs, wikis, community networks, digital media portals, and web content publishing and management. 26 April 2010: San Francisco, California Future of Money and Technology Summit The Future of Money & Technology Summit will bring together the best and brightest thinkers around money, including visionaries, entrepreneurial business people, developers, press, investors, authors, solution/service providers, and organizations who work where cash and commerce collide. We meet to discuss the evolving ecosystem around money in a proactive, conducive to dealmaking environment. Featured speakers include Jolie O'Dell, formerly of ReadWriteWeb, as well as representatives from Wells Fargo Bank, Kiva, SharesPost, Jambool, Founders Fund, Outright.com, SoftTech VC, and many more. Use discount code "rww" to get 10% off registration . 7 May 2010: Mountain View, California ReadWriteWeb Mobile Summit 2010 The ReadWriteWeb Mobile Summit 2010 will be an exploration of the latest Mobile development trends - both the technology and the emerging business applications. Get ready to explore, think and create the future of Mobile with the brightest in the industry, your peers! As in our last Summit, The Real-Time Web, the ReadWriteWeb Mobile Summit is an unconference. An unconference is a participant driven conference where the agenda is created on the day, in real-time and discussions are lead by conference participants. Read about the history of unconferences . We will have two main tracks at this Summit - Development and Business - so the Summit will be of interest to managers, marketers, developers, innovators, entrepreneurs and thought leaders alike. Here's a sample of some of the topics we'll explore in both of these tracks. Geo-location services - what can you do using location as a platform ? Commerce & Marketing - as more and more consumers use smartphones, how can businesses utilize this channel? Content, Publishing & Recommendations - the technologies and best practices. Mobile Social Networking - how to tap into communities on mobile devices. Internet of Things - the emerging opportunities from sensor and RFID data. Augmented Reality - the technology and business applications of AR. Native App vs. Browser Based - Including iPhone, Android, RIM, Palm, Windows Mobile and Symbian. Click here to register now , or to become a sponsor , or to help shape the conference . 11 May 2010: San Francisco, California FinovateSpring FinovateSpring 2010 will again showcase the most cutting-edge financial and banking technology innovations to Silicon Valley and the world. With Finovate's signature mix of short, fast-paced onstage demos (no slides are allowed) from handpicked companies and intimate networking time with their executives, this conference packs a ton of unique value into a single day. Come see the cutting edge of banking and financial technology and network with hundreds of the leading financial executives, venture capitalists, press, industry analysts, bloggers and fintech entrepreneurs. Early bird registration rates are available. May 17 2010: San Francisco, California SF MusicTech Summit The SF MusicTech Summit will bring together 700-plus visionaries in the music/technology space - the best and brightest entrepreneurs, developers, investors, service providers, journalists, musicians and organizations who work with them at the convergence of culture and commerce. We meet to discuss the evolving music, business and technology ecosystem in a proactive, conducive-to-dealmaking environment. Enter the discount code "rww" to get 10% off . 18 – 19 May 2010: Santa Clara, California Social Media Strategies Social Media Strategies is a conference on social business, social marketing, advertising and optimization. Social media technologies are fundamentally changing the sales, marketing and operations process. Business are leveraging social technologies to acquire, market, and communicate with customers. This conference features cutting edge topics, keynotes, workshops and discussions that provided strategic knowledge, insights and real world examples on how to successfully plan, implement and manage your organizations social media efforts to achieve your business goals. Use the code "readwriteweb" when you register and get $100 off . 25 – 27 May 2010: Denver, Colorado Glue Glue is the only conference devoted solely to exploring the problem-sets facing architects, developers and IT professionals in a "post-cloud" world. Glue focuses on the APIs and protocols (Twitter, Facebook, Websockets, PubSubHubBub, XMPP), formats and standards (RDF/Linked Data, JSON, Microformats, HTML5), platforms and providers (Amazon, Rackspace, Google App Engine, Salesforce.com, Eucalyptus), Identity Protocols (OAuth/WRAP, SAML, OpenID, SPML) emerging NoSQL data models (Cassandra, CouchDB, MongoDB, Riak, HBase), and other mechanisms that are building the post-cloud world. ReadWriteCloud will be blogging live from Gluecon and CloudCamp, and ReadWriteWeb's Alex Williams will be moderating the "Managing Complexity in the Cloud" session. Please join us May 25-27 in Denver, Colorado. ReadWriteWeb readers can receive 10% off of registration by using the code "RWW12". 27 – 28 May 2010: Beijing, China Global Mobile Internet Conference The Global Mobile Internet Conference is designed specifically for entrepreneurs, executives and influencers to understand and capitalize on the growing opportunities in mobile internet. Though focused on opportunities in Asia, much of the conference dialogue is intended to compare and trade best practices across borders, especially between the East and West. Around 1000 industry leaders from Asia, Europe and North America are expected to attend. The conference will be in English, Chinese, Japanese and Korean. 28 May 2010: Beijing, China Global Mobile Internet Conference - Innovation Show & Startup Competition The Global Mobile Internet Conference Innovation Show intends to be a launch pad for innovative mobile internet startups from around the world. Innovation Show finalists will have the opportunity to present their company to an expected 1,000 investors, industry leaders, and press. Finalists will be judged by and receive feedback from a team of respected venture capitalists and angel investors. The judges will choose one company as the GMIC Innovation Show Winner. Startups must apply by April 4. 15 – 16 June 2010: New York City Corporate Social Media Summit The Corporate Social Media Summit is a two day conference focused exclusively on how big businesses can take advantage of social media to enhance their marketing/comms strategy. Featuring: Practical and relevant insights from peers who have already used social media successfully 20-plus corporate speakers (including PepsiCo, Whole Foods, Dell, McDonald's, General Motors, Citi, Johnson & Johnson), Best practice, benchmarks and practical next steps you can use to take advantage of social media in your business A tightly-focused agenda with 14 in-depth, practical workshops giving you knowledge on only the most critical business issues surrounding corporate use of social media Save $400 if you quote RWW400 when booking. Book here . 29 – 30 June 2010: London Cloud Computing World Forum The 2nd annual Cloud Computing World Forum is the perfect event to learn and discuss the development, integration, adoption and future of cloud computing and SaaS. Building on the success of the 2009 show, this two day conference and free-to-attend exhibition will provide a focused platform for the global cloud and SaaS industry. Show highlights include: Co-located with CloudCamp London Co-located with Green IT conference Free-to-attend exhibition with seminar and scenario theatre Free-to-attend evening awards presentation Hear from leading case studies on how they have integrated cloud computing and SaaS into their working practices Learn from the key players offering cloud and SaaS services Evening networking party for all attendees 5 October 2010: New York City FinovateFall FinovateFall will return to Manhattan on Tuesday, October 5 to showcase dozens of the biggest and most innovative new ideas in financial and banking technology from established leaders and hot young companies. The Fall event is the original and largest Finovate and features a single day packed with our special blend of short, fast-paced onstage demos (no slides are allowed) and intimate networking time with top executives from the innovative demoing companies. FinovateFall is a unique chance to see the future of finance and banking before your competition and find the edge you need in today's market. Early bird registration rates are available. Download this entire events calendar in iCal format. Discuss

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ReadWriteWeb Events Guide, 3 April 2010
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Two companies outside Silicon Valley say they are the first implementors of a new open source protocol called Salmon , which allows comments to be sent over the walls of one social network to communicate with users of another. Imagine being able to post a message on Facebook to "@janedoe@twitter" and then seeing Jane receive the message in real time on Twitter. It's a vision comparable to being able to call any telephone number, whether it's part of your phone provider's network or not. Facebook isn't implementing Salmon, but that's what Canadian open source business microblogging service Status.net and Florida-based stream service Cliqset announced they have implemented between their networks this morning. Think of this as a technical foil for monopoly beginning to unfold. Sponsor Because Salmon is an open standard, any service can implement it without formal business relationships, and Google Buzz is expected to enter the Salmon ecosystem next. If a substantial portion of the technical community implements Salmon, Facebook could be under a lot of pressure to do so as well. (As it was with OpenID, for example.) If you could still message your friends inside and outside Facebook, it would be a lot easier for innovative new alternative networks to lure you away from the one big site that 400 million people use today. The Players Evan Prodromou of Status.net says his service has 1.2 million users, hosts 12,000 sites on its cloud and is adding 800 sites per week. It's a hot little startup that's fast implementing new technical protocols and making high profile hires. Status.net began rolling out Salmon support earlier this month but today announced that it was working with Cliqset on displaying the cross-network communication. "We've got disparate implementations communicating well using this open standard for cross-network conversations," Prodromou said today, "It's the first time!" Cliqset is better at trailblazing innovation than user acquisition but is a very respected member of the technical community working to create social network interoperability. Google Buzz appears to have seen a lukewarm public reaction to its launch but is most disruptive because of its support for open data standards . Salmon is still listed in the "coming soon" stage of the Buzz roadmap . Today's news isn't just about those players, it's about the Salmon protocol that would allow any social network to participate. Salmon was developed primarily by Google employee John Panzer. If you've seen the way that the Echo commenting system displays Tweets, trackbacks and other social media mentions below blog posts, that's the kind of model that Salmon aims to make open source. Interoperability as Foundation for Choice, Innovation, User Control Facebook's near monopoly on mainstream social networking means that users have limited options in how they experience social networking and they have to play by Facebook's rules. Not everyone likes how Facebook changes its rules, especially its privacy policy. Likewise, though Facebook is incredibly quick to innovate, it's generally assumed that a market with more than one competitor gives all companies in question more incentive to try to win the hearts of users. Simply put, if you could leave Facebook and still communicate with people using Facebook (you can't today) then leaving Facebook would be a lot easier and more social networks would have reason to invest in building a compelling service for you to use. If there was more than one meaningful option, those services would compete to build the best social network they possibly could. And Facebook would have more reason to be careful when considering dramatic changes in things like its Privacy Policy. Today, where else are you going to go without losing touch with all your friends? That's why interoperability is important and that's why it's a big deal that two small social networks used by early adopters have pushed Salmon-based interoperability out into the wild. Discuss

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Cracking Facebook's Dominance: New Cross-Network Commenting Protocol Could Be a Game Changer
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Maybe we're getting to be a bit of a broken record on this point, but a blog post this morning by Robert Scoble on how malleable social graphs could change the direction of location based services reminded us of the fine line we think we're all walking. Malleable social graphs, much like recommendation engines and customized searches, sound like the wave of the future, but we fear that they will, if improperly used, ensure that we never hear a disagreeable opinion or see something outside of our day-to-day ever again. Sponsor Scoble's Argument: LBS Dead In The Water Without Innovation For much of Scoble's post , we heartily agree: We are in the very early days of LBS and Facebook could easily squash services like Gowalla and Foursquare if done right. His suggestion for these services is to use what he calls "malleable social graphs", that is, a set of connections that change in response to real-world conditions. Some of his suggestions and criticisms are right on point, such as the opportunity Gowalla has to point someone checking in at a car wash to anything but a lamp store. Checking into the TV show "24" and chatting with other fans sounds like a great idea that Miso is on top of already , just as SuperGlued has taken center stage for aligning like-minded folks around live music events. ...And Then It All Goes Wrong It's when Scoble gets to suggesting that, because he identified himself as a Democrat on Facebook, he shouldn't be shown any "Republican crap" in his news feed, that our spidey-sense starts to tingle. Just as we argued when we found that Google was customizing one in five searches, all of this recommending, customizing and filtering, can put us into an idea echo chamber of sorts, where we only come across safe and previously approved, by our actions, opinions. But a part of what we like so much about Facebook is getting into debates with friends we might never get into in "real life". Go ahead and post a video of the Tea Baggers on your profile, say how absurd you think it is or how much you support it, and see what unexpected discussion ensues. It may not end up being pretty, but maybe you'll learn something - if everyone can keep it polite enough to actually exchange ideas and information. Unless we truly believe that one side is always right and another always wrong (a ridiculous proposition) then filtering out any content we may not agree with is sure to create even more people who believe they are absolutely right. After all, everything they read on the Internet tells them so. ...Or Does It? Then again, when Scoble gets to talking about tastes and reviews, such as his refined taste for sushi versus those who like "fried crap [he] can't even pronounce", it starts to make sense again. Maybe it's because the only thing at stake here is missing out on a good meal. Here's what happens: Yuzu is a place that is awesome for advanced sushi lovers. I've eaten sushi all over the world in places like Tokyo, Yokohama, New York, London, and other places. I love advanced sushi. I look for restaurants who do sushi well. But most people aren't like me. Most people don't even like sushi. So, if they get dragged to a place like this they try to order "Americanized" sushi like, um, California rolls. Or fried crap I can't even pronounce. That is NOT sushi. Anyway, these people, er, newbies, get to Yuzu and find that all the other "non-sushi" stuff sucks. So they rate it low. Me? I could care less about all that other non-sushi stuff when I am looking for a sushi restaurant, which is why I rate this place five stars. Now, Yelp does NOT have a malleable social graph. We can't filter out all the "sushi newbies" who don't like sushi anyway. Malleable social graphs, recommendation engines, customized searches and the like all have great uses and can be immensely powerful tools. We can find out about all sorts of things we might have missed because they would have otherwise been lost in the overwhelming stream of information. Using these sorts of tools in conjunction with LBS is where the industry needs to go, as Scoble argues, to stay afloat. But once you return back to the ideological realm again, though, as with his argument about movie reviews, we feel that the stance gets a bit tenuous. Our fear, as we discussed when looking at recommendation engine My6Sense , is that people need to step outside these filters otherwise they will never see the unexpected and have their thoughts challenged. And of course, this is not a black and white debate . It isn't between either having content recommended or having the entirety of the Internet's data blasted at you, full force. There are gradations and in-betweens, and maybe, sometimes, you just want to know what all of your friends are talking about. But even then, do you only want to know what your friends are talking about that you can be sure you agree with? Different opinions, ideas, and their vigorous debate is essential to a free and developing society. On this point, we implore Facebook, Google, My6Sense, Twitter and everyone else - no matter how much our staunch Republican friends may annoy us, please don't silence them. We'll never get anywhere if you do. One Last Thing With all of that being said, we have to fess up to one, minor detail. Where did we find Scoble's article? Was it in the unfiltered chaos that contains all of the different opinions of the world? Not at all. It was, in fact, the third story down in our Twitter Times , a website that creates a custom, newspaper-style page, specifically personalized by looking at all of the links being tweeted and retweeted by all of the people you follow on Twitter. So much for personalization killing debate, eh? Discuss

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Why We Need To Keep Debate Alive In A Customized, Personalized World
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