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Google Gives Suicide Hotline Number For Certain Searches: Diets For Fast Food Next?

cgseo — Mon, 05 Apr 2010 15:12:00 +0000

Nevermind complicated algorithms and personalized content streams according to past search patterns and the like – Google has, for only the second time in its history, decided to offer specific results, a sort of guidance, in response to select search terms. When users search for phrases such as “ways to commit suicide” or “suicidal thoughts”, they now see the toll-free number for the National Suicide Prevention Lifeline at the top of their results. We have to wonder – when will Google advise users buying cigarettes to seek help too? Sponsor The New York Times quotes Dr. Roni Zeiger, the chief health stategist for Google, as saying that the idea came from a Google user. “A mother wrote in a suggestion to us — her daughter had swallowed something that she thought was dangerous, and she had a hard time finding poison control,” Dr. Zeiger said. “Now when you search for poison control or similar queries, we make it straightforward to find the number for poison control.” So can we be as callous here as to wonder where else the company might take this? Can anyone really take issue with a company offering the phone number of a suicide prevention hotline to those looking up phrases like “I want to die”? Perhaps this could be a new direction – rather than simply offering results directly related to a user’s query, or looking to personalize content by looking at what friends and peers are looking at, or even looking at a users history, Google could offer up a Devil’s Advocate set of results on every query. Looking for a brand new SUV? While you’re at it, why not consider this beautiful, used bicycle that will help save the environment? Cheap cigarettes? Didn’t you mean Nicorette gum? McDonalds? Why yes, we do have a few diet programs and some instructions on healthy eating. In reality, we think that this could be a great compliment to all those apps and engines out there that simply look to show you exactly what you’re looking for before you ever even get to searching . Let’s use the web to challenge ideas, not simply echo them. As long as results are clearly identified, is there a problem? While this is a loaded area to look at (questioning Google’s action can be made to seem as if it were a promotion of suicide) we still think there are interesting implications to its actions that should be considered. Do we want Google to simply act as a firehose of data or can we expect it to tailor its results to do better for the world? And who’s version of better will it go by if we do? What do you think? Discuss

SenderOK: Email as a Facebook Connector and Social CRM Catalyst

cgseo — Wed, 24 Mar 2010 00:19:21 +0000

The effort to bring Facebook into the enterprise continues with more services using Outlook as a gateway to extend a contact network and use as a foundations for a CRM environment. SenderOK is one of the latest effiorts to give more context to email by showing a picture of the sender in an email message. Too bad it only works on Windows XP or Vista. Ugh. Sponsor But let’s take a look at the service as we are seeing more services that use email as a foundation for a social CRM environment. SenderOK compares itself to Microsoft’s Outlook Soclal Connector and Xobni , an email plug-in that provides a search and profile element for Outlook. But we hear a lot of criticism that Xobni is a memory hog and slows down computers. As one reader said about Xobni in our last post concerning Outlook plug-ins : “Interesting article, although I have my doubts about Xobni which I used for several months but had to uninstall as it had gotten to the point where it was nearly impossible to use (too slow). Harmony sounds promising; sharing documents in place of merely sending them as attachments (hence overloading the network) is becoming critical if one wants to keep only one copy and not scatter several around.” To be fair, Xobni is the leader in this space compared to other services. They have a loyal following. It makes sense that companies like SenderOK would go after this sector of the market. SenderOK features include a smart mapping capability to give a view of the person’s unread email across multiple accounts. It will also prioritize the email. Our interest stems from the SenderOK “business card” feature. Email includes an image of the person and their profile information in the header of the message. In Outlook Social Connector, the image of the sender blocks out the message. In Xobni, the image and contact information appears in a widget. We expect these services to proliferate as more startups turn their attention to Outlook as a way to build a user base. Xobni has proven that this approach works. Further, Google Apps now integrates with third party applications. Services such as Zoho CRM and Intuit are leveraging GMail integration to offer hybrid applications. Perhaps 2010 will be the year email is viewed more as a foundation than a nuisance to be eliminated. Discuss

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SenderOK: Email as a Facebook Connector and Social CRM Catalyst

Got Budget? Virtualization as Poster Child for Less Meetings

cgseo — Fri, 19 Mar 2010 02:00:00 +0000

McKesson is a global health care leader that has 26 operating companies. The centrial IT group had the vision to automate “the last mile” of IT planning, the budget approval process. We think of it as the budget approval dance, and when containing costs, it’s a ritual that can leave scars. This company has evolved to the point of improving the cost of budgeting, and making it faster and smarter by understanding the assets, services, and service delivery of IT. Budgeting can be painful because it can be in slow-motion. Contrast this with the real-time controls of such as VMware V-Motion and Amazon’s web service console and we see a great linkup for driving process change through budgeting. And driving budgeting by cloud and virtualization. We took a look at McKesson’s journey and the service catalog functions of NewScale , an IT services catalog company. Sponsor McKesson: Let’s Start with Less Meetings and Less 5mb Spreadsheets NewScale has customers like McKesson and Charles Schwab and competitors like HP, IBM, Tivoli. The company has been growing its customer base and helping stable-state enterprises to leverage Service Management. And that leads directly into cloud procurement. We tracked the use case at McKesson, where the company landed at the service desk in the cloud as a means to the end in their journey to build a low-impact budget process . We see a lot of benefit in this approach, where if successful, it would mean that the advantages to go with commodity pre-approved services dramatically improves the timing and effort of procurement. This is a lever that gives Finance a significant hand in the IT spend. Since cloud and virtualization offerings can be spun-up with service call, the cloud is well positioned to be there as budgeting and approval processes are automated. In phase one, the company reported significant progress in moving processes towards the service catalog. One click vs. Fill Out the Form In the end, the move towards enterprise standards may be won over simplicity. Is it less clicks to provision. This means connecting the dots between processes, systems, software, teams, and policy. To EC2, or to EC2 through Official Channels: That is the Question IT services management comes into the picture and could make a difference in how the business and technical contributors of organizations are rewarded for moving to a standard platform. Information Technology Infrastructure Library is tool set that has been given to IT managers to try to wrap standard language around IT service management. It gives the enterprise a common way to manage processes for IT and track the changes involved in building and operating systems. Services platforms like Amazon and Salesforce can be considered IT disinter-mediation. We all know a IT leader out there somewhere who is funding their project by credit card out in the cloud. IT, of course, knows this also (especially since they are likely watching your network traffic). One part of the service management offering is making it even easier than Amazon. Carrot, vs. stick. Service catalog management has the promise when it wraps things like Amazon’s EC2, or VMwares offerings, gives the enterprise a way to get the same service from the web. And, with budget approval and IT approval baked in, the carrot is there. All of IT moves towards transparency and IT processes as being measured as processes. In the ITIL community, there is discussion of the next layer of the library moving towards service delivery in the move towards ITIL Version 3. It’s easy to see that “provision server” becomes fully automated. Soon, all the IT functions below it become invisible. We see this as a future cloud inflection point, where instead of there “cloud services”, we are all in one. Zen Mashup What has been your experience in mashing ITIL, ITIL Service Delivery in your environment? Do your IT services flow like water? Discuss

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Got Budget? Virtualization as Poster Child for Less Meetings

6 Ways to Better Living: Inside an Internet of Things Home

cgseo — Mon, 15 Mar 2010 22:15:00 +0000

What if we took the leading sensor-based products currently being developed or already on the market, put them all under one roof, and added a typical American family? Would they just be the techiest family on the block, or would it have a significant impact on their lives? Here are six ways this Internet of Things family can see their lives change. They exercise more, save energy and water, budget better, know where their kids are at any moment, and they’ll always have the right lighting for activities in the house. Sponsor Bank Account-based Motivation We

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Privacy Is Not Dead: Danah Boyd Talks About Privacy at SXSW

cgseo — Sat, 13 Mar 2010 20:00:40 +0000

During today’s SXSW keynote , social media research Danah Boyd , who works for Microsoft Research New England and is a fellow at Harvard University’s Berkman Center for Internet and Society, talked about online privacy. Specifically, she focused on how users can navigate issues around online privacy and how developers can help them to do so. Sponsor Boyd, who has researched how mainstream users use social media for the last couple of years, argued that developers have to focus on questions about privacy and publicity as they use and develop these new applications and experiences. According to Boyd, privacy is not dead and users care about it – both online and offline – and often react quite violently when their expectations of privacy are broken. Google Buzz: Privacy Fail Looking at the example of Google Buzz , which she called a “privacy fail,” Boyd argued that Google didn’t do anything technically wrong when it release Buzz. Instead, Google made a number of non-technical mistakes that interrupted a set of social expectations its users had. Google’s mistakes: Building a public system in an environment that most people consider to be private (their email service). A lot of users actually believed that once they started using Buzz, Google would expose all of their private emails to the world. Google assumed that users would simply opt out if they didn’t want to participate. A lot of Google users, however, thought that they would cancel their Gmail accounts if the opted out of Buzz. Technologists assume that the optimal solution is the best and forget about social rituals. Boyd noted that users expect to be able to choose their friends, for example, a social ritual that Google interrupted when it automatically populated its users Buzz accounts with people they tended to send a lot of emails to. To explain these issues, Boyd distinguished between articulated networks (address books, Facebook, Twitter), behavioral networks (based on common behavior, location, etc.) and personal networks. According to Boyd, people don’t necessarily want to bring all of this info together (which Buzz did). Instead, they want to be able to separate different groups. It’s also important to remember that private and public are also not always clear binary opposites. While technology often makes it looks like this, in real life, things tend to get a lot messier. If you are out in a café, for example, you are in a public space, but you expect a certain community to be there – while you don’t expect others to be there – and you still expect a certain degree of privacy while you are talking to your friends. Facebook’s Privacy Fail Users generally don’t handle change well, which can have serious privacy implications. When Facebook asked its users to reevaluate their privacy settings a few months ago, the default choice was “everyone.” People encountered the Facebook popup with a notification about these changes, however, clicked through without reading it and suddenly all of their data was public. According to Facebook, only about 33% of users made changes. As Boyd noted in her talk, most Facebook users simply didn’t understand the privacy settings. Public by Default, Private by Effort By default, most conversations on social media services are now public, while making them private takes a conscious effort. By and large, teenagers, according to Boyd, are more conscious about what they can gain by being public, while adults worry more about what they could lose. That, however, can lead to shortsighted decisions and have serious consequences – something developers need to think about as they create their social media applications and especially aggregators. The Public-By-Default Environment is Not the Great Democratizer Just because something is publicly accessible, for example, doesn’t mean that people want it to be publicized. The launch of Facebook’s news stream, fore example, caught users by surprise as it broke the social contract on Facebook. While the data in the news stream had always been available, aggregating it violated the privacy expectations of most users. Developers, according to Boyd, have to ask themselves how the people whose content they are remixing and aggregating would feel if all of this data was suddenly available in one place. What Can Developers Do? There is no magical formula: privacy exists in social contexts and these contexts are complex and change constantly. For technologists, this is what makes it so hard to deal with these problems. Developers, said Boyd, have to learn to navigate these complexities and interact with their users. Developers also have to consider that privacy slip-ups can have real-world consequences for users. Developers have to ask themselves how they would feel if this information they aggregate would be disclosed. Just because you can see somebody, doesn’t mean they want to be seen. Wanting privacy is not about having something to hide, but about control and creating space to open up. Discuss

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Privacy Is Not Dead: Danah Boyd Talks About Privacy at SXSW

Network as a Service: Open Source Enables Efficient Cloud Hosting

cgseo — Tue, 09 Mar 2010 19:30:00 +0000

To keep up with the growth of cloud computing and virtualization, networks keep evolving. But unlike Twitter’s Trending Topics, IT budgets don’t scale up. In fact one of the major initiatives in many IT shops is creatively reduce their own expense. To get to a scalable cloud infrastructure where costs are contained, it sounds like the network industry is going to see a time where a “Linux” arrives on the scene. An open source alternative to building networks may disrupt the networking landscape and give network admins an open source network operating system. Sponsor Virtualization: It’s in the Network Too Distributing workload across machines, storage, and environments has required networks to be smarter than ever. Now, the network needs to be intelligent enough to not only route traffic both a bridge and a toll-gate, but to also provision and de-provision all aspects of the environment at a moments notice. Providers like Rackspace are in the business of using the network to optimize the performance of the entire data center. To be effective in keeping up with dynamic system provisioning, technical teams need access to all tiers of the computing environment to reduce operations overhead. In their innovation for efficiency, hosting providers, such as Amazon Web Services and Rackspace start to create new patterns – including ones in the core of the network – to get their job done. Network operating systems that are open, like Extreme XOS enable large scale hosting providers to look deeper into networking gear and start to tune it themselves. And enterprises may follow this trend. Servers Don’t Sleep at Night, but Applications and Admins Do For a long time, networks have been used to detect the peers and devices. Many of us use the nearly ubiquitous DHCP (Dynamic Host Configuration Protocol), which is the the thing that automatically assigns IP addresses to a PC when plugging into the network. In an analogy, there is a need for a “super DHCP” is needed that can keep up with the highly virtualized cloud infrastructure per virtual instance. To do this, engineers look deeper to find efficiencies in how the network talks to the hardware and software for the virtual machines. A good example of benefit for this is where a resource has peak loads during the day. Due to natural usage, the applications compute power is not utilized during the night. Using monitoring and provisioning tools, the network can de-provision the extra hardware and offer it to another service. This “freeing up” allocation saves power and money. This is a simple example of where virtual data center solutions are being innovated in the industry to figure out how to further timeshare the computing resources. The network has the ability to help manage the scale down to the moment is enabled by it’s reach to everything over IP (Internet Protocol). The Open Network Wins, Developers Rule Extreme Networks is betting IT leaders that have become very familiar with Linux and open source Hypervisors like XEN want to tweak the network. For the data center manager that wants to go into the core network engines innovate, there comes a need for APIs, SDKS, and open access libraries. Extreme’s openness is in the form of web services, many offered that are offered as XML or CLI scripting that allow integrate tools into the core of the network via XML, and configure edge ports for security and VOIP access as dynamic provisioning. The company offers a code workbench of its own to download widgets to plug into the network. Designed for the open source developer, it shares the familiar pattern that presides in open source community for application frameworks and operating systems code sharing. Shown in the diagram, Extreme’s network offers real-time provisioning of code widgets in the network. Play Nice: the Networks Worse Enemy May be Success Will the network evolve to see an open source player that drives change in pricing and value? In the rush to enable new efficiencies we wonder if this is an Apple A-HA moment in the making. The question seems to be can the giants in the space balance the fine line of better end-to-end experience of managing the environment and whether vendors do it best. If we follow the Apple example of industry success, and end-to-end play for the network may be in the cards. Last month, Juniper announced it has created a new business group and commitment to an Junos ecosystem. Juniper has made a big move towards open source innovation in it’s recent re-branding and at least to one analyst, John Furrier from Silicon Angle, seems to be suggesting that Juniper Judo’sing Cisco, like Google did with Open and Microsoft . That probably doesn’t feel the least bit nice to the market leader, especially when Cisco is priming it’s engines for changing the Internet forever. Cisco Open IOS in 2007 a model towards compartmentalizing and opening IOS, as part of it’s overall movement into a more software based organization.With the complex series of network enhancements and feature sets, it will be interesting to see how Cisco views “open” vs. “customizable” and where the control lives for network management and up-time. When visiting the Cisco IOS website today, we see the standard license and no clear mention of open source licensing. Cisco strikes the balance between open and controlled in it’s a approach to defining what an open network is and where networks will be encapsulated as services. We wonder if Cisco deliver the capabilities to pull more traffic into it’s end-to-end range, while open networking APIs rise as part of the network service stack. With this market, it’s likely both. At very least, open networking has a role in determining the fate of the network and where territories are being defined. The Cloud is a Network of Services The cloud is defining a world where service orientation rules – both the software and physical layers. And, it is breaking the rules of workload distribution, where network topologies are changing. The requirements of connecting the layer 2 and layer 3 networks, as well as IT leaders that are building solutions for mass scaling (enterprises or service providers) are evolving and being driven by an ability to be efficient at the workload level. Extreme Networks Technical Brief, Dynamic Network Virtualization Overview , explains the value of plug and play network components in today’s topology. “By leveraging Extreme Networks® ExtremeXOS®, a modular, edge-to-core operating system, and our extensibility frame-work including Universal Port Scripting and an XML interface, Extreme Networks is able to tightly integrate the switching network with the virtualization environment to create a virtualization-aware network fabric that automates the network-level virtualization required in next generation data center and cloud computing environments. This unique functionality enables Extreme Networks to provide seamless support of virtualization capabilities across the various hypervisor platforms, including Citrix ZEN, Microsoft and VMware. The highly integrated solution allows the Extreme Networks solutions to trigger responses to virtualization moves as they happen in the network by virtue of a tightly integrated XML-based network management framework.” Extreme, and now Juniper, are moving in the direction of offering IT administrators control points in networks and protocols to optimize it opens the market. It looks promising to give administrators vendor leverage in buying services without vendor lock, or waiting for feature releases from the vendor. And, it mirrors the open-source movement in bringing communities together to solve problems and build compatible services. Open APIs may define the cloud’s network of the future for large hosting providers. We wonder if for the enterprise. Photo credit: opensourceway Discuss

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Network as a Service: Open Source Enables Efficient Cloud Hosting

Keeping Out the Trolls: Relevancy in User-Generated Content

cgseo — Fri, 26 Feb 2010 01:00:00 +0000

In the summer of 2008, J.R. Johnson sold Virtual Tourist to Expedia for $85 million dollars. While Johnson seems like the type of laid back Los Angeles entrepreneur that would take some vacation time, his quest for relevancy had him launching a new community the following March. Lunch.com is Johnson’s attempt to cut through the noise that has proliferated since he first started in the user-generated-review space in 1999. Says Johnson, “When I started, people asked me why anyone would want to read an amateur review. Now the environment has changed and there’s even pay-per-post happening across the net. Virtual Tourist is travel-specific and you increase relevancy by picking a niche topic on which to base your community. With Lunch I’m trying to solve something new.” Johnson spoke to ReadWriteWeb about some of the ways he’s managed to ensure that his community is more than just search engine bait. Sponsor 1. Identity and Interest : In addition to requiring that individuals use their real names and specify topics of interest within the site, Lunch uses an interesting member matching system. Similar to OK Cupid , users rate a series of topics and the “similarity network” matches them with like-minded members. In order for a spammer to target a specific user, they’d have to answer multiple questions in the same way as their target and trick the matching algorithm into displaying a higher percentage of compatibility. In this way, spammers are deemed less relevant while passionate users are matched by the percentage of overlapping interests. 2. Opinion History : Johnson explains that just because people share common interests it does not mean that they share common opinions. Even at ReadWriteWeb we’ve seen Republicans and Democrats converge on the same comment thread in completely different ways. Lunch lets users view opinion ratings, past reviews and popularity rankings. From there you decide whether or not to follow others or look for additional commentary. 3. Top Review Ratings : The Lunch users rate each other and can review that history of rating over time. Ratings can be about a specific topic, on a specific review and on a specific user. In some cases a contributor with lackluster cooking reviews produces one standout piece about a specific type of food. It’s important to be able to find those gems and weed out the reviews that are less relevant to you as a community member. 4. Existing Networks : Lunch allows users to pull information from their social graph via Facebook Connect in order to follow existing friends. Users can track topic reviews, member reviews and article reviews created by friends. I was actually surprised to see how little I had in common with my own social graph in terms of topic interest; however, where we converged was our opinions on other reviewers. 5. Frequent Contributors : By listing the top contributors to a community, Lunch is able to ascertain those with the most interest in a specific topic area. Johnson gives the example of Wikipedia’s community as one where frequent contributors are also an indication of topic-based expertise. Explains Johnson, in Wikipedia, a community member that takes ownership of a page and can be seen as one of the page’s top contributors (without deletions) is likely to offer more relevant content than those that do not contribute often. Coupled with opinion ratings this adds an additional level of user legitimacy. While Johnson continues in his quest to thwart spammers and trolls, his site is already flourishing. For those attending SXSW Interactive, he is hosting a March 16 panel entitled, Trolls Suck , where he will continue to explore ways to ensure that thoughtful online contributors remain the majority in community sites. Discuss

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Keeping Out the Trolls: Relevancy in User-Generated Content

Eco Friendly Shopping Bags Can Save Our World

cgseo — Thu, 15 Oct 2009 17:58:27 +0000

The next time you go shopping for groceries, think about how much waste you could be creating with the bags that you are using. You might only be using three or four bags during your trip, but imagine how many bags you have used throughout the year. Imagine how many you have used in the past five years. The number can be staggering. Eco friendly shopping bags can reduce this number, helping you do your part to help the earth.

Eco friendly shopping bags are made of durable materials that can withstand the wear and tear of grocery items. These bags are strong enough to carry milk and juice with ease, while are spacious enough for larger items, like meat or freezer foods. The bags often have handles that can carry and manage a lot of the grocery load, making trips easier for you.

Eco friendly shopping bags are recognized as a great way to save resources of stores. Grocery stores notice this and are willing to provide shoppers with an incentive if you bring in your own bags. You can receive a discount of up to five to ten cents per bag you bring in. These savings can really add up as your peace of mind increases knowing that you are doing your part for our earth.