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SAS introduced a social media analytics program today that will compete against the major metrics players such as Radian 6 and WebTrends . The new service shows once again how blogs and social networks are deeply influencing marketing, customer support and product groups within the enterprise. The SAS Social Media analytics service is different than many of the social technologies we look at in our coverage. It's a hosted service that SAS builds for the client. The client develops the parameters for what they want to analyze. Rules are established that then server as the framework. Results are viewed through a web page that SAS sets up for the client. Sponsor Most of the services we see are delivered as a SaaS solution. For example, Salesforce.com went live recently with Chatter that integrates Twitter, Facebook and other services. But SAS is a company with analytics at its core. It will take about a year for the company to build up the IP, the data, for specific market verticals. After that time, down, the road, it's a service that could be delivered from the cloud. But the learning behavior may be its key differentiator. Mark Chaves, product manager, SAS, said the service can be optimized to learn, based on inputs. For example, the sentiment analysis can be changed to reflect what has been learned. With most services, the sentiment analysis parameters are defined within the application and can not be altered. The service reminds us a lot of what we see emerging in data analytics for the enterprise. The SAS service imports data from internal and external sources. It can archive and analyze more than two years of information from Facebook, Twitter, YouTube, discussion forums, blogs and other sources. It is designed to provide a form of predictive analytics that can be applied, for example, to develop marketing strategies such as brand development. Some of the other features include: Analyzes structured and unstructured data from internal and external sources. Quantifies influence, forecast future volume of social media conversations, and then predict their impact on the business. Multiple language support. Web-based dashboard. SAS Social Media Analytics platform shows how deep social technologies are filtering into the enterprise. It's important to identify data from social networks as additional data points that when integrated can provide insights, for instance, into campaigns and CRM environments. The SAS offering reflects the DNA of the company. The focus is on data analytics. That seems like a logical approach. Social networks are producing data at an exponential rate. The SAS offering reflects how it is becoming more of a science to analyze the information from these networks and how its outcomes affect the entire enterprise. Disclosure: SAS paid for a train ticket and hotel room for Alex Williams to attend the the SAS Users Conference in Seattle.] Discuss
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Social Media Analysis: SAS Makes Its Play
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The enterprise may now have what they have wanted for the iPhone. But now they have to decide if such a locked down device is control they want secede to Apple We expect that Apple's tight control over its hardware, software and content will not stop an enterprise from purchasing the device. But it may cause some to pause and consider a smartphone with the Android OS - built on an open-source model with many of the same enterprise features that will come with the iPhone OS 4. In our post last week, we spoke with Ken Westin , CEO of ActiveTrak , who said the iPhone OS lacked multi-processing, SSL VPN, an and relied too much on MobileMe, making it troublesome for IT administrators. ActiveTrak allows for devices to be tracked if lost or stolen. Sponsor It looks like Apple checked most of the items off Westin's list except for one caveat. Multitasking work on the iPhone 3GS, its latest device but not the iPhone 3G. That actually may help sell a lot more phones into the enterprise. IT will want the multitasking feature, primarily for security purposes. As Westin points out, it's the multitasking that makes it possible for the ActiveTrak service to run in the background. With multitasking, ActiveTrak would not have to do any social engineering as is required wit the current OS. Currently, ActiveTrak is disguised as a Safari icon on the iPhone. The application activates when the user accesses the Internet from the iPhone. If it is not accessed, the device can not be tracked. But the Android has had multitasking capability since its inception so in this respect, it is not revolutionary for the iPhone to get such a feature. As for control, could an enterprise lose access to iPhone apps? This is not likely but as we have seen with Flash, Apple will make uniform decisions about what content it allows. The Android offers an open marketplace that has none of the restrictions that Apple imposes. Here's what is included in the iPhone OS 4: Multitasking ReadWriteWeb's Mike Melanson says the purists may not consider it multitasking but for most uses, it is close enough. He writes that multitasking, "for the most part, is handled by a double click on the home button, which pulls up a screen showing icons of all the apps currently hanging out in the background. Some, like Skype or Pandora, will actually be running, while others will simply be in a frozen state." Is that enough for an app like ActiveTrak? He said that from what he has seen so far, yes, it will suffice. Bit it is not something that puts it ahead of the Android. SSL VPN SSL VPN is now supported in iPhone OS 4. Apps are expected from Juniper and Cisco that will support SSL VPN, which allows for better way to securely access the enterprise from a browser across any device. Microsoft Exchange Email on the iPhone is now up to speed with the rest of the market. The iPhone allows a user to set up multiple Microsoft Exchange ActiveSync accounts. It also works with Microsoft Exchange Server 2010. Multiple email accounts may be pulled into one account or accounts may be viewed separately. Data Wiping and Mobile Admin Control IT administrators may now configure devices to update wirelessly. The device may be monitored to abide by corporate policies. It may be locked down if lost or the data may be wiped. Wireless App Configuration This would allow the control over what apps someone places on their device. According to Apple: "The iPhone OS 4 enables enterprises to securely host and wirelessly distribute in-house apps to employees over Wi-Fi and 3G. Apps can be updated without requiring users to connect to their computers. One thing we don't hear mentioned much is the lock down of the iPhone. Is it a major issue? It does mix into the whole scope of the app platform. So, we argue that it does. But, overall, we have to agree with the NextWeb. The difference between the iPhone and the Android in the enterprise might be best considered a draw: "Wireless delivery of applications, great data encryption, Exchange Server support. When you're in a business world, with today's technology, these things become expected. These are no longer seen as value-added features of any OS, mobile or otherwise. Now, in fairness, Android OS is not at the top of the Enterprise game. But neither is Apple. For years, RIM has set the standard. Even today, other companies have a lot of work to do in order to catch up. I have to call this an even draw." Discuss
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Is the iPhone Now as Enterprise Ready as the Android?
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During a presentation on Apple's Cupertino campus this morning, the company's CEO, Steve Jobs, announced the next version of the iPhone operating system: iPhone OS 4. Apple will release a preview version to developers today and plans to release the OS to consumers in the summer. Among the new features in the OS are multitasking with the help of a new set of APIs. Developers will get access to over 1,500 new APIs, and users will see over 100 new features. Jobs also announced that Apple has already sold 450,000 iPads. Sponsor Note : This is a breaking news story. We will update this story throughout the morning as more news becomes available from the iPhone OS 4 event. Just reload this page to see the updates. iPhone OS 4 New in iPhone OS 4 Fast task switching Multitasking Folders Enhanced mail app Local push notifications Background location services Task completion in the background iBooks for iPhone Enterprise enhancement Game Center social gaming network iAd advertising network In total, Apple has now sold close to 85 million devices that run the iPhone OS. Developers, who will get access to the new OS today, will be able to access over 1,500 new APIs , including better APIs for in-app SMS, smarter ways to access the accelerometer and access to new users features like 5x digital zoom, home screen wallpapers, and access to Bluetooth keyboards. iPhone OS 4 will also finally include support for multitasking. Jobs noted that Apple isn't the first company to bring this feature to the market, but wants "to be the best." A simple double-click on the home button will bring up a task menu at the bottom of the screen. This, however, is just a way to quickly switch between apps. No Multitasking for iPhone 3G Most of these newly announced features will run on the iPhone 3GS and third generation iPod touch, but users with an iPhone 3G or second generation iPod touch will not get access to the new multitasking features. Apple plans to release iPhone OS 4 for the iPad in the fall. Background Apps To run services in the background, as Apple's SVP of iPhone software Scott Forstall noted, apps will have to access a new set of APIs. Music apps like Pandora will be able to stream their music in the background and use the iPod controls in the lock screen to control the playback. Until now, exiting an app like Pandora would stop the music playback. According to Pandora's developers, making the app background aware only took one day. VoIP services like Skype will now also be able to run in the background. Apple will now allow location services to run in the background. This will be a major boon for turn-by-turn direction services like Tom Tom and location-based social networks like Loopt, which Apple specifically mentioned during the event. In addition, apps will also be able to send local push notifications and apps will be able to complete tasks like photo uploads in the background. Folders With iPhone OS 4, Apple is also introducing a new way to organize applications - something that those of us who have installed way too many apps on our phones will appreciate. Now, users will be able to organize apps into folders. To do this, you simply drag and drop apps on top of each other. The OS automatically creates a name for these folders (presumably based on the apps' categories in the App Store), but you can also edit the name yourself. Folders can also live in the dock. This will come in handy if you want to have all your games or news apps available at a moment's notice. Enhanced Mail App iPhone OS 4 will also bring an enhanced mail app with a unified inbox and the ability to organize emails by thread. In addition, users will finally be able to open attachments with apps. Game Center For gamers, Apple is introducing the Game Center, which is basically a social gaming network that will feature automatic matchmaking for multiplayer games, leaderboards and achievements. iBooks Comes to the iPhone After Apple introduced iBooks for the iPad, it was only a matter of time before the company would introduce iBooks for the iPhone. Just like the Kindle app, iBooks will sync pages and bookmarks between the iPad and iPhone. iPhone users will also be able to access the iBookstore right from their device. iPhone in the Enterprise For enterprise users, Apple is introducing a number of new features, including improved security courtesy of support for SLL VPN. Enterprises will now also be able to distribute apps wirelessly. iAd Unsurprisngly, Apple also announced its new iAd mobile advertising platform . According to Jobs, "most of this mobile advertising really sucks." According to Jobs, the best way to deliver mobile ads in not through search ads but inside mobile apps. Jobs noted that Apple wants ads in apps to be even more interactive than on the Web. Currently, according to Jobs, people don't click on ads because it takes them out of the app. Given that iAd is a built-in OS-wide feature, however, Apple thinks that it can deliver a better experience for users. Jobs also took a swipe at Adobe and noted that these interactive ads will be developed in HTML5. Judging from Apple's demos during the event, these ads can be highly interactive and many of them resembled mini-games more than traditional display ads. Apple will sell, host and deliver the ads and share 60% of the revenue with developers. Update on the iPad: 450,000 Sold At the beginning of his presentation, Jobs also recapped last week's launch of the iPad. According to Jobs, the company managed to sell 450,000 iPads since the device went on sale on Saturday. iPad users have downloaded over 600,000 books from the iBookstore and 3.5 million iPad apps from the App Store. It's not clear how many of these books were free books, however. Jobs also announced that the App Store has now delivered over 4 billion apps to iPhone, iPod touch and iPad users, and that there are close to 3,500 iPad apps in the store already. Thanks to our friends at Gizmodo and gdgt for providing excellent live coverage of the event today. Discuss
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Apple Announces iPhone OS 4 with Support for Multitasking
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Tomorrow, GroundWork Open Source Inc. and Eucalyptus Systems will be announcing that they have partnered to deliver monitoring and management of applications running in a Eucalyptus private cloud environment. If your enterprise is running private cloud powered by Eucalyptus, you now can plug your cloud into the GroundWork's monitoring solution. This allows you to join your view of resources from Amazon and other servers in your enterprise with your private cloud solution. Sponsor What is Eucalyptus? We covered Eucalyptus recently in an interview with the company's founder and CTO. The company is a first-mover in helping organizations build private clouds that can achieve parity with Amazon's EC2. The company's enterprise addition will allow you to run an Amazon instance on your VMware infrastructure, effectively joining your virtual infrastructure and the Amazon cloud. "Detailed monitoring and management of private cloud applications can give Eucalyptus users important real-time information to increase productivity and reduce costs," said Marten Mickos, CEO of Eucalyptus Systems. "Through our partnership with GroundWork Open Source, Eucalyptus open source users and Enterprise Edition customers can now benefit from a proven, open source solution to monitor private clouds as part of their overall network environment." GroundWork's newest solution offers the ability to monitor topology of your private cloud and to plug the results into the monitoring you are doing with other servers and the Amazon public cloud infrastructure. In the briefing we attended with company executives, several things emerged that we're considering. First, it was pointed out that private clouds are "where the action is" for large enterprises. What we heard is that some companies, like pharmaceuticals that GroundWork currently has in its portfolio simply won't be able to move all of their data out to the public cloud yet. But, they do want to get the benefits of cloud computing internally. Second, we learned that one thing GroundWork's offers is a flexible hosting model, where your monitoring infrastructure can be hosted internally, or in the cloud on a managed EC2 instance. Recently, we checked out CloudKick , another cloud monitoring startup that also can monitor servers in the cloud and in the enterprise. The GroundWorks solution that is launching in beta both offers topology view of the private cloud and flexible hosting options that may be attractive to enterprises that plan on keeping most of their assets internal. From what we can see, CloudKick is positioned to companies that are starting on the cloud for scaling purposes, and GroundWork seems positioned towards companies where the center of gravity is inside the data center and now the private cloud. "More and more of our customers are investigating and investing in private cloud usage. Eucalyptus gives incredible power and cost savings to IT teams building out cloud services. Coupled with GroundWork's automatic instance and application monitoring, this partnership provides a robust cloud solution with clear ROI that enterprises can take advantage of quickly," said Peter Jackson, GroundWork Open Source President and CEO. What is GroundWorks private cloud solution? GroundWorks offers the premise that if you are running a private cloud, the monitoring solution needs to be aware of your architecture (topology, software stacks, and servers). Here is a visual representation of how the company envisions cloud aware monitoring: Here is a screenshot of the GroundWorks monitoring solution: Here is a bit more from the companies on the beta program: The GroundWork Monitor Enterprise Cloud for Eucalyptus beta program offers: "GroundWork Monitor Enterprise Cloud usage to cover on-premise, public or private cloud hosted applications and infrastructure Access to Eucalyptus EE, including VMware support to implement private clouds in existing environments The opportunity to provide direct feedback to the engineering and product teams, helping define the future of IT operations in the cloud Engineering and technical assistance for the duration of the beta program. Participants will gain these benefits with the combined GWOS and Eucalyptus Quickly and easily build and monitor private and hybrid clouds with your existing environment and other public clouds Run Amazon Machine Image (AMI) instances on VMware-based hypervisors within your Eucalyptus private cloud Seamlessly manage environments with multiple hypervisors (Xen, KVM, vSphere, ESX™ and ESXi™) under one management console and transition applications without any modifications Manage service performance and availability based on IT monitoring insight trend and usage reports across environments" More information available about the beta program at http://www.gwos.com/products/Enterprise_Cloud_beta.html It is becoming clear that private clouds are increasingly becoming an important part of the enterprise. Eucalyptus has a real opportunity as a first-mover in deploying them with its tools. From experience, we know that where enterprise-class computing exists, monitoring follows. GroundWork and Eucalyptus are working together to make a seamless offering that plugs into the private cloud deployment process in this beta release - and they are asking for feedback from administers interested in the program. Does deploying a private cloud change your view of administration tools and monitoring? Discuss
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Cloud Aware Monitoring: GroundWork and Eucalyptus Offer Private Cloud Beta Program
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When will the iPad deliver in the enterprise? We first asked this question on Feb 11th when we interviewed the Citrix team . At the time, we gave it a thumbs-up as the Citrix team had good answers for all of our questions. Today, with the launch of the iPad, Citrix has delivered on its promise of making Citrix Receiver (powered by XENApps) for iPad available as a day one app in the iPad app store. Seeing is believing, so today we took a look at the new application on the new device. Sponsor Citrix isn't shy about the opportunity for iPad. The demonstration they shared focused on one of the toughest IT nuts to crack, health care applications in the hospital. From what we see, with some reasonable configuration, the iPad, with Citrix Receiver installed, is ready to read and write health care records today. Citrix Reciever uses software virtualization to bring backoffice applications all sorts of smart clients, including Windows, Windows Phone, iPhone, and iPad. Here is a demonstration offered by Citrix on the Citrix Receiver on iPad. Today, the ReadWriteWeb team installed the Citrix Reciever for iPad app, here's first impressions. Real-time setup . The app installed perfectly, but setting up the Citrix account takes 15 minutes. In our real-time world, we found ourselves downloading other apps and almost forgot to check back. A minor issue, but perhaps something to consider for enterprise deployments. Gestures . In the world of iPad, point and click converts to pinch and slide. As noted in our earlier post, Apple has done a lot of the heavy lifting to get parity with mouse and finger controls. Still, we asked the question of whether gestures mapped, our first impression is that all the basics are there. Custom icons for each application session . We reported that this might be an important feature. Citrix acknowledged it being part of the implementation. Today, we see that this part of the framework enabled by Apple and supported by Citrix. Each enterprise application can be dropped onto the iPad home screen and it will have a custom icon per your setup. Streaming . One of the considerations for all software virtualization is the ability to stream real-time changes from screen to screen. In the demonstration above, we see examples of real-time application heart visualization. This capability seems to be a key for leveraging existing investments and to avoid having to re-build these applications for iPad. Citrix has done some heavy lifting to prepare iPad for the enterprise by focusing on its strength in preparing back office enterprise applications to be available to smart clients like iPad. Now, the big question. Are you preparing your enterprise for iPad? Do you have questions or wish-list items for the team at Citrix? Credit: Frederic Lardinois RWW's brave iPad owner who wrestled control of his new day-one device from his family to do this evaluation. Discuss
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iPad: Citrix Brings Windows 7 Back to the Future
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