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Weekly Wrap-up: 3D Street View, the Case Against Web 2.0, iPad Problems, And More…

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Posted in Social Media by cgseo
April 10, 2010

While most of our top stories this week were about the iPad, our number one post was about how Google Street View is now, no joke, available in 3D. Go get your glasses and check it out. We also continued our exploration of the significant Internet trends of 2010: Verizon, AT&T and Cisco are talking up the Internet of Things , Gowalla added real-time feeds, and augmented reality cartoons are going to save our kids. Read on for more. Sponsor Story of the Week: Google Street View in 3D Google Street View in 3D: More Than Just an April Fool's Joke You Are Not a Gadget: The Continuing Case Against Web 2.0 E-Books on the iPad: iBooks vs. Kindle for iPad iPad Problems Begin to Surface Digg Plans to Kill the DiggBar & Unban all Domains iPad: The First Real Family Computer More coverage and analysis from ReadWriteWeb ReadWriteWeb Mobile Summit Join us for the ReadWriteWeb Mobile Summit on May 7 in Mountain View, California as we explore the latest mobile development trends, both the technology and the emerging business applications. Be a part of the discussion on geo-location services , augmented reality , native app vs. browser-based , commerce and marketing , mobile social networking and the Internet of Things. Sponsorship enquiries: sales@readwriteweb.com . Mobile Web Why iAds Could be Bigger Than iPads Apple Announces iPhone OS 4 with Support for Multitasking? Farewell, Keyboard - Generation I Will Grow Up on Touchscreens More Mobile Web coverage Augmented Reality "Do Crew" Augmented Reality Cartoons Help Get Kids Off the Couch More Augmented Reality coverage Augmented Reality for Marketers and Developers: Our Newest Research Report We're pleased to announce ReadWriteWeb's latest premium report, Augmented Reality for Marketers and Developers: Analysis of the Leaders, the Challenges and the Future . This report will help you develop a sophisticated understanding of Augmented Reality (AR), the mobile and Web technology that places data on top of a user's view of the physical world. The research included will help you decrease your AR development time to market by learning from the first wave of early adopters. AR offers a new marketing and product paradigm for a high impact, high value customer experience. More than 1,000 AR campaigns were kicked-off last year and we expect to see many more in 2010. In this report, we profile key AR development companies, their campaigns as well as development lessons learned. For more information or to buy the report, visit here . Internet of Things Verizon, AT&T & Cisco Talk Up Internet of Things Our Network is Alive More Internet of Things coverage Real-Time Web Gowalla Adds Real-time Feeds and Activity Streams For Maximum Mashup Action Twitter's Translation Problem More Real-Time Web coverage . Don't miss the next wave of opportunity on the Web supported by real-time technology! Get ReadWriteWeb's report, The Real-Time Web and its Future . Check Out The ReadWriteWeb iPhone App We recently launched the official ReadWriteWeb iPhone app . As well as enabling you to read ReadWriteWeb while on the go or lying on the couch, we've made it easy to share ReadWriteWeb posts directly from your iPhone, on Twitter and Facebook. You can also follow the RWW team on Twitter, directly from the app. We invite you to download it now from iTunes . ReadWriteStart Our channel ReadWriteStart , sponsored by Microsoft BizSpark , is dedicated to profiling startups and entrepreneurs. Internet of Things: Opportunities For Entrepreneurs Why You Need to Be Developing for the iPad Right Now NYC Startup Job Fair: How Graduates Can Get a Great Job at a Startup ReadWriteEnterprise Our channel ReadWriteEnterprise is devoted to 'enterprise 2.0' and using social software inside organizations. Is the iPhone Now as Enterprise Ready as the Android? Google Executive Says Google Buzz Coming Soon to the Enterprise ReadWriteCloud Our channel ReadWriteCloud , sponsored by VMware and Intel, is dedicated to Virtualization and Cloud Computing. How Cloud Computing Can Help A Small Business Get Out of the Recession Does the iPad App Give Rackspace An Advantage? This Tweet is Priority 1: SalesForce.com's Chatter is Transactional Social Media That's a wrap for another week! Enjoy your weekend everyone. Discuss

81067b2b16apup 1.png Weekly Wrap up: 3D Street View, the Case Against Web 2.0, iPad Problems, And More...

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Weekly Wrap-up: 3D Street View, the Case Against Web 2.0, iPad Problems, And More...

Tags:3D Street, Apple Announces, California, Cisco Talk, D Google, D. Go, domains, Don, family, Google Street, google street view, I, internet, iPad, iphone, kids off the couch, mobile summit, mountain, network, Read, readwriteweb, startup, street, Than, Than iPads, web, weekly wrap-ups
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Where Are the Women Bloggers? They’re Driving Your Sales

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Posted in Social Media by cgseo
February 19, 2010

If an agency has ever pitched you on outreach to women's blogs and they don't mention the BlogHer network, there's something wrong with them. BlogHer and its 2,500 contributing blog affiliates are celebrating the network's 5 year anniversary with the combined traffic of 21 million unique visitors per month and some huge lessons learned along the way. ReadWriteWeb spoke to co-founder Elisa Camahort Page to find out what it's like to run a women's network in a man's world. Sponsor According to the Catalyst Census , "From 1995 to 2005, the average rate of increase in women's representation on Fortune 500 corporate boards was, on average, one-half of one percentage point per year. At that rate of growth, it would take another 70 years for women to hold approximately 50 percent of Fortune 500 board seats and reach parity with men." Page explains that the market was ripe for BlogHer from the very beginning as media began to latch on to the idea of women's representation in technology, science and business. In 2004, Page and co-founders Lisa Stone and Jory Des Jardins created the BlogHer Conference in an effort to answer the media question - where are the women bloggers? As the conference came to fruition, the three were immediately flung into the spotlight with media coverage from CNN and MSNBC. Says Page, "We knew then we were on to something and we decided to make it a business." A year later the conference lead to a publishing network and a diverse range of female bloggers joined forces with the trio to promote discussion across their domains. After 18 months of bootstrapping with their own funding, the co-founders raised $3.5 million from Venrock and have since raised an additional $13 million to build out the 20+ topic channels. The network currently syndicates to iVillage , Oxygen.com and BravoTV.com . While other publishing networks of this size often opt for a wholly automated system of content aggregation, home page features and related blog links, BlogHer has a commitment to curation. Says Page, "It's not just about the traffic, we want to ensure that diverse voices come through in order to generate more discussion. We've got a headline editor who looks for topics we want to explore and we take care to feature interesting content." Featured pieces are then served across the publishing network to the 2,500 affiliate blogs and relevant pieces are linked alongside a blog owner's own content. When asked what keywords (other than "BlogHer") drive the most traffic to the network, Page replied, "Women are not a monolithic block who think, act or buy in the same way. It differs from week to week, but for instance, in 2008 the keywords all revolved around the election or the economy. The areas of interest that drive traffic are not much different than other blogging networks." The one topic that rally's Page's diverse community is female representations in the media, workplace and of course, on the Web. In the backlash against a particularly bad YouTube campaign launched by Motrin , BlogHer was among the first communities to retaliate with a Motringate. The consumer trust, distribution and collective spending power of the BlogHer community is enough to make or break a household brand. As Page and her co-founders begin experimenting with targeted feed and podcast programs, advertisers may find even more opportunities to test their mettle in this female media landscape. To check out the network visit blogher.com . Discuss

blogher blogging feb10 Where Are the Women Bloggers? Theyre Driving Your Sales

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Where Are the Women Bloggers? They're Driving Your Sales

Tags:among-the-first, Business, catalyst census, census, cnn, domains, election, Elisa Camahort, media, network, publishing, spotlight, Startups, the-conference
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