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Facebook just shook the tech world by announcing several major initiatives that collectively constitute an aggressive move to weave the social net on top of the existing Web.The rumors were that the leading social network would launch a "Like" button for the entire Web. Instead, Zuckerberg & Co. unveiled a bold and visionary new platform that cannot be ignored. The bits of this platform bring together the visions of a social, personalized and semantic Web that have been discussed since del.icio.us pioneered Web 2.0 back in 2004. Facebook's vision is both minimalistic and encompassing - but its ambition is to kill off its competition and use 500 million users to take over entire Web. Sponsor Whether we like it (pun intended) or not, we have to understand what this move means. It impacts users, publishers, competitors and, of course, Facebook itself. In this post, we summarize what Facebook announced and ponder the impact this will have on everyone. Facebook Open Graph: Publisher Plugins The Open Graph is a set combination of publisher plugins, semantic markup and a developer API. "This new API turns Facebook into a read/write storage of user's tastes." Login with Faces & Facepile : The simpler publisher plugins enhance Facebook Connect. They makes it easy and compelling to sign in by leveraging Facebook cookies and showing faces of Facebook friends who are already members of the service. Like Button and Like Box : These plugins add the liking feature to any content, typically the whole page. Both can be enhanced with semantic markup, described below. But the very basic intent for these is to get users to Like on the site and post a link to Facebook, which is then permanently stored on a user's profile and points back to the original site. Activity Feed and Live Stream : These plugins show static and dynamic activity on the site. Activity Feed lists recent likes and comments from the site, while Live Stream shows a real-time view of activity on the site and is intended for interactive events. Recommendations : This plugin surfaces personalized recommendations for the user based on what friends and everyone else is liking on the site. It is intended to drive the users to other pages on the site. Facebook Open Graph: Semantic Markup Facebook announced simple, RDF-based markup to make the plugins smarter. In a nutshell, the markup enables publishers to say what object is on the page - a movie, a book, a recording artist, an event, a sports team, etc. This automatically enables semantics, that is, an understanding that the user is not just interacting with a webpage, but that he or she is liking a specific kind of thing. Semantics then leads to bucketing of the objects into categories like books, movies, music, etc., and gives rise to all sort of applications, including personalized recommendations. Perhaps even more importantly, the markup helps Facebook connect the users across common interests across different websites. For example, if both Pandora and Last.fm annotate a page about The Beatles using Facebook's markup, then users will be able to see their friends, who like the Beatles across different sites. This is very significant, because the data around friends is sparse and scattered around the sites. Previously, Facebook would surface this data in the stream without persisting it. Now, the information about a friend's likes of movies, music, books, recording artists, events, sports team, etc. will be permanent on Facebook profiles and readily available in context around the Web. Facebook Open Graph: New API The new Facebook API is elegant and streamlined. It makes it easy to access user information (with permission of course) such as profile, friends, etc. All of the calls are REST based and return JSON objects. For example, my profile information can be fetched like this: http://graph.facebook.com/alexiskold. The authentication is based on OAuth 2.0 protocol and makes it simple not only to connect, but to also prompt for permissions to access user information. This new API turns Facebook into a read/write storage of users' tastes. And not just one user - all Facebook users . Implications for the Users With this release, Facebook asks users if they are willing to trade off privacy for personalization. To be clear, no personalization is ever possible without users telling a system about their tastes. What Facebook is asking for is necessary in order to then create personalized Web experience. Whether users want this sort of thing is a different question, but assuming that you want to know more about your friends you will. Friends' interests around entertainment, sports, travel, etc. will be categorized and available. It will be easy to figure out what your friends are into both on Facebook and around the Web. In addition, Facebook is going to be using its own engine to bring you recommendations for related content. This will further accelerate the discovery and cross linking between friends. This will likely further impact the amount of search people do around the Web. As Fred Wilson pointed out - passed links replace search. Yet, the crux of user implications is neither of the above, but one single issue: privacy . It is unclear at this point that this issue is a concern for actual Facebook users, but it is clear that tech world is raising its eyebrows: Marshall Kirkpatrick , Dave Winer , Jeff Jarvis and many others expressed their concerns. People are saying that not only Facebook will know too much about us (because Google is already there today), but that it will be able to control too much. Personally, I am skeptical that the average Facebook user is going to care all that much. People are notoriously naive about being watched on the Web, and this is likely to be no exception. More likely than not, Facebook users will enjoy the personalization aspects of the new platform and won't think much about it - until Facebook starts openly targeting them. This was not been part of f8 of course, but Facebook is likely to use the information for targeting. After all, advertising is a major part of its monetization already so why won't it make it even better? If this targeting is too spot on, lots of users will probably get annoyed. Facebook is likely to sooth them via Facebook credits and heavy discounts, negotiated because of their massive volume. How exactly users react remains to be seen, but they will probably like the new Facebook more because of increased relevancy and interaction with friends around the Web. Next page: Implications for Publishers Implications for Publishers On the surface, this Facebook offering is a no-brainer for publishers. Who does not want more social activity on their site? However, in reality this is far from a slam dunk. To understand why, consider two types of sites: sites that are either social networks or have social networking integrated, and the sites that have their own commenting and ratings systems. In the first camp you will find Last.fm, Flixster, Goodreads, etc. None of these sites were a launch partner, understandably so. Social connections around music, movies and books are their bread and butter as are the ratings, reviews and recommendations. If they switch to Facebook for all of this, what do they have left? So any site that already has social networking built in has to decide to abandon that before jumping into the Facebook Open Graph. The even worse problem is the ownership of ratings and comments. Are publishers really ready to give that up? Nobody seriously thinks that users are going to be rating through Facebook and then through the site again. So how is this going to work? It is unclear at this point, but it's likely publishers will ask for ways to replicate or export comments and likes that users sent to Facebook via their site. Perhaps an open API that allows publishers to manipulate the data is the answer, but it is easy to see how some publishers would be very concerned. "You don't need to look too closely to see that Facebook is creating a feedback loop, which includes it, users and the rest of the Web and excludes its competitors." However, if you run a website like eCommerce or a blog or a service like Pandora that currently does not have a lot of social built-in, this offering is a no-brainer as it will instantly start recycling your pages through the massive Facebook power of passed links. Implications for Competitors This is aggressive and brilliant move by Facebook - and Twitter, Google, Yahoo, MySpace, AOL, eBay, Amazon and others, except for Microsoft, should be really worried. It appears that Microsoft is content with just partnering with Facebook, perhaps rightly so. Possibly a Bing deal is in the works, which would make a lot of sense. For all other players on the Web, the worry is that Facebook is trying to close the loop in exclusively owning user eyeballs. Apparently Facebook is not content with just connecting people; it wants to connect people and things. And not only that, it wants to do it around the Web. And not just any people - friends. You don't need to look too closely to see that Facebook is creating a feedback loop, which includes it, users and the rest of the Web and excludes its competitors. There are several things that other big players might try to do, the worst of which is to try to mimic Facebook. The "me too" that we've seen way too many times recently has not worked, and will not work now. The second best choice is to try to block it. As strange as it sounds it might just work. Between publisher and user issues there are a lot of concerns, and a carefully orchestrated and coordinated campaign may seriously hurt this initiative. Remember, Beacon was brought down fairly quickly by a combination of user backlash and derogatory press. The third option - to embrace and extend this platform, to innovate on top of it - is likely to be the best move. Innovation has always trumped stagnation on the Web. The problem is that it might not be that easy to embrace this initiative. After all, it does not look like Facebook asked everyone to gather around the table and cooperate on this. It might not be open to cooperation, but if it is then this is the way forward. Technically speaking, what Facebook has done is elegant and correct. From markup, to plugins, to API, all of it is modern and awesome. The missing bit is that Facebook appears to be the only repository of data in this equation - and that makes the whole offering seriously closed. Publishers and users don't have a choice as to where to store the data. It is going to Facebook and Facebook alone. Perhaps there is a way to rework the system in a way that fixes that. We will look forward to see how this unfolds. Implications for Facebook Clearly this announcement is yet another turning point for Facebook. Before the conference Facebook was the biggest social network on the planet. If its vision actually happens, Facebook will be the biggest network of people and things on the planet- or to put it differently, it will be the taste graph of the planet. Obviously there is a different technology that Facebook will need to be building. It already perfected the social networking part, but semantic analysis, recommendation systems, vertical categories like movies and books, as well as having completely open read/write storage of tastes is completely new to the team. The biggest challenge that Facebook will face is to inject, re-deliver and most importantly make use of the data that is flowing into it. Facebook will be doing some serious number crunching and UI revamps to prepare for this next phase of its life. But perhaps the biggest experiment and test will be delivering relevancy. Google succeed with this in search; Facebook will now have the challenge to bring relevancy to the recommendations and taste-based advertising arena. Next page: Implications For the Semantic Web Implications For the Semantic Web One of the most exciting parts of the Facebook announcement to me personally is the possible breakthrough in semanticizing the Web. We've written previously about the Semantic Web here , and it has been a personal passion of mine. What Facebook has done has a chance to make vast parts of the consumer Web including movies, books, music, events, sports, and news semantically tagged. Publishers and websites finally have a strong incentive to mark things up and get return traffic from Facebook. "This is a great chance for the Semantic Web to finally hit consumer verticals and become real." The actual protocol that Facebook suggested is very simple. To describe the object on the page, the site owner needs to specify the title, type of the object, image, url and the name of the site using simple meta tags. The format is extensible and additional tags can be added. For example, for a book a site can add an isbn number. This format leaves room for ambiguity. The goal of classic semantic markups traditionally has been to refer to entities precisely; for example adding the director to a movie, or a year to remakes. The Facebook protocol does not seem to have this. There were lots of previous efforts to markup the Web. To name a few, RDF , microformats , Google Rich Snippets , Yahoo's Search Monkey (based on RDF and microformats), and lastly, abmeta , which was developed by me with help from Peter Mika at Yahoo. Of all these formats, Facebook's is most similar to abmeta because the markup is placed into meta tags, and is simple and human readable. This simplicity is the key to broad adoption. So all around, this is a great chance for the Semantic Web to finally hit consumer verticals and become real. Implications for Developers Every new rich platform that has been rolled out in the past couple of years presented a big opportunity for developers and this one will be no exception. While we do not know exactly what sort of applications will be build on top of new Facebook, we know that they will be very powerful. This platform has the potential to give rise to to new kind of personalization and attention economy that people have been talking about for years. It has of course, a chance to majorly backfire, but I am optimistic. This will be a gold rush for application that is likely to last for at least a year, like the last one did. It's too early to tell whether this will be a platform that survives and does not hurt is participants. However, it is very likely that the best applications built on this platform will be owned by Facebook. Still, there is a huge new opportunity here for developers and the sky is the limit. Checkmate? Facebook made a major chess move. It might have checkmated its competitors, or perhaps it might have to lose another piece like it lost Beacon. Whichever is the case, right now there are deep implications for Facebook and its competitors, publishers, users and the Web at large. What Facebook has announced cannot be ignored and can not be undone. Everyone needs to figure out the next steps and understand what to do. Time will tell where we land, but my gut is that positive things will come out of this. If nothing else, let's give Facebook credit for innovation and re-imagination the Web. Discuss
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Facebook Open Graph: The Definitive Guide For Publishers, Users and Competitors
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Today, digital textbooks for higher education and career education account for only 0.5% of all textbook sales in the United States. According to a new study by social learning platform Xplana , this could soon change. Xplana predicts that digital textbooks will account for almost 20% of all textbook sales within the next five years. This will make digital textbooks a $1 billion market. Sponsor According to Rob Reynolds, who is one of the co-authors of this report and also the director of product design and research for Xplana, this rapid growth will be driven by a number of factors, including the proliferation of tablets and e-readers like the iPad and Kindle, the availability and pricing of e-textbook content and an increasing interest in online learning. According to this study, sales of digital textbooks will increase 100% year-over-year in 2010 and the continue to grow rapidly for the years to come. Factors in Favor of Digital Textbooks Pricing, as the authors note, is a major factor that will make digital textbooks more interesting for students, who often spend hundreds of dollars per semester on textbooks. Flat World Knowledge , for example, offers its e-textbooks for free and only charges students for the print versions. Currently, teachers at over 400 colleges use Flat World Knowledge's textbooks for their courses. Other e-textbook companies like CourseSmart and MBS Direct also saw very strong growth in their sales last year. Other factors in favor of digital textbooks include the increasing availability (and affordability) of e-book readers and netbooks, as well as the move towards the ePub publishing standard for e-books. It is also important to note that textbooks publishers have long seen digital textbooks as way to shut down the market for used textbooks, which accounts for close to 35% of the textbook market today and which - of course - doesn't earn these publishers a single dollar. What Will these E-Textbooks Looks Like? Of course, it will be interesting to see what these textbooks will look like. Thanks to new initiatives from Wolfram Alpha and other data and service providers, interactive textbooks could soon replace static texts. The problem there, of course, is that these textbooks are more expensive to produce than today's textbooks. The lower cost of digital distribution and the publisher's ability to cut out the middlemen (distributors, campus bookstores etc.) will help to offset some or all of these additional costs. You can find the full report here Discuss
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1 Out of 5 Textbooks Digital by 2014
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What are the security issues with the iPad and how is it suited as a device for developing enterprise scale applications? Those are the questions we posed to Ken Westin, the founder and CEO of ActiveTrak . Westin is a a security expert. His company develops a software and a service to track the location of a device if lost or stolen. In June, the company is introducing an enterprise version of its technology that will also go by the name ActiveTrak. Sponsor The iPad will become a device that we will undoubtedly see in the enterprise. It fits into the same space as a smartphone or social computing technology, applicable to personal and work life. Neville Hobson on the NextWeb cites a survey by Sybase about the interest in smart phones for the workplace and its correlation to the iPad. But Westin says the iPad does have its own set of limitations that makes it an issue for development of enterprise security grade applications: The iPhone and iPad software has built-in PPTP, IPSec, Cisco VPN software . But more companies are moving to SSL VPN, which is not supported by the iPad. In time, though, a client should be developed for the product. The device may be able to access the domain, however it is different from being a domain member as an administrator cannot manage it, enforce group policies or push patches or apps to it. Westin is supported by other security experts who cite Apple's lack of interest in security issues: "The general consensus is that Apple continues to do only the absolute minimum to address enterprise security and supportability requirements," noted Andrew Storms, Director of Security Operations for nCircle. `We haven't seen any new enterprise iPhone security features from Apple since the summer of 2009 when they introduced their new hardware level encryption, which was almost immediately subverted. This is not the kind of behavior security professionals want to see in vendors.' Recent events seem to illustrate that point. Security researches were able to compromise a fully-updated iPhone 3GS at the recent CanSecWest Pwn2Own competition. Storms warned me "If the iPad has the same OS as the iPhone then enterprises are going to be even more concerned about the data on this device.' " Westin said it is the background processing in particular that makes the iPad less appealing for ActiveTrak. For instance, its application runs in the background on an Android device. An iPad, and for that matter an iPhone, does not provide that capability. His company does provide a free application for the iPhone. It's free but it can only be activated if someone turns it on. To maneuver around the issue, Westin said they disguise the app button as a Safari icon, which activates the application. That's when the tracking starts by triangulation techniques using WiFi and GPS. Westin is a fan of Apple. He uses a MacBook Pro. He says developer tools are better on the iPhone and it has a great community. But, Apple wants it all. It controls the hardware, the software and the content. That's a concern for the enterprise that wants to adopt the iPad. Such control over content is a problem as it gives Apple the power to wipe an application off a device without permission. That may seem unlikely in an enterprise setting but the possibility does lead to hesitation. Further, Apple may make great high end products for consumers but it does not have the equivalent of a Blackberry server that can control the device and its content. Instead, the individual must have a MobileMe account. This can become a coordination nightmare for IT if the enterprise has 5,000 people who need an iPad. Westin said ActiveTrak will wait until the iPad platfrom opens up more before developing. Discuss
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Is the iPad Secure Enough for the Enterprise?
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At 1:00 a.m. on Sunday morning I was doing routine maintenance on my personal Amazon Web Services account and instead found myself looking at something I had no right to be seeing: A database with 800,000 user accounts to the e-card site CardMaster.com . Along with that were the database passwords and back end of a major U.S. Public Broadcasting Service news show website ( Gwen Ifill's Washington Week ), including daily updates from panelists on the stories they cover. I wish I wasn't the person to find this. I founded one of Amazon's earliest dashboards. My consultancy is on Amazon's European Customer Advisory Board. But this highlights a significant issue in the cloud today: There is a whole new user profile acting as developer and administrator. We are becoming empowered with amazing tools - and being given enough rope to really hang ourselves. Sponsor Guest author Jonathan Siegel is a serial entrepreneur and founder of the cloud applications consultancy ELCTech.com as well as a handful of cloud startups. Jonathan's book, Electric Connections , is due out in June of this year. I am an early adopter, business builder and owner of a cloud consultancy. On Sunday morning I went to clear out my personal Amazon Web Services account of excess files after seeing huge usage numbers from a report by CloudSplit. For those technically inclined, I was clearing out my S3 buckets and moving the few files that I wanted to save into an EBS disk instead. My EBS disk ran out of space and I went to use a feature called EBS Snapshots. Snapshots are like a tape backup of your EBS disk drive. That's when I noticed something odd: My EBS Snapshot account was filled with hundreds of snapshots, when I knew I had only made a handful. I wondered, Why do I have access to these backups? Were these backups made by my teammates? Shared snapshots from Amazon? Or something else... What I saw were backups of Enron emails, a genomics database and then two made my stomach turn - a database for 800,000 user accounts to CardMaster.com and the database and site files for the Washington Week website. Yeah, the Enron emails are a non sequitur and the genomics database was likely meant to be public. But the other two, there's no way they were intended for the public, yet here they were - marked as public and available to me or any other Amazon cloud user. How Did This Happen? Amazon is the largest and longest running public cloud computing platform. It has pushed the boundaries of technology infrastructure for us users. In fact, it has given us tools that are more powerful than anything we previously had available in our own small datacenters. This is great, because before we needed to hire trained Cisco or NetApp administrators in order to do basic tasks as our websites scaled. This was expensive and added another step - a delay - to our deployments. Amazon's infrastructure commoditizes much of this technology into simple Web calls; paste some XML to Amazon and your website gets a full incremental backup to live-networked NAS. But as Stan Lee has warned us: With great power comes great responsibility. By giving programmers control of the network and storage, we've empowered developers to take on system administration chores. This power has come too quickly or is being digested too lightly - as my discovery has shown. In the case of PBS's Washington Week there was quick acceptance of the issue. "It was human error and nothing personal was exposed," said Kevin Dando, PBS's Director of Digital Communications. "Although we weren't aware of the issue initially, it was easily corrected. Because of Amazon's strong audit capabilities we could pinpoint the error and fix it quickly." Despite numerous attempts we were unable to reach CardMaster.com. This highlights a deeper issue in the cloud today: Despite what you may think, cloud security is not sexy. We are seeing products that address the baseline needs of cloud functionality, like Amazon's dashboard and the support sites for the cloud. They focus on the sexy: deploying mobile apps, auto-scaling, grid processing and other buzz-word-friendly features. But the dirty truth is that the cloud has a whole new user profile acting as administrator and needs a new set of tools and expectation management to ensure that little mistakes make little problems and not big ones. Remember: This is not something that Amazon did wrong. This is an intentional switch thrown by Amazon's users that allowed their data to be public to any other Amazon user. The users did not mean to hit that switch and it's unclear whether those users would have found this issue without my notification. This is the switch in Amazon's Web Console. It can be more subtle when packaged deep within cloud-assisting tools: And Why Me? A spokesperson for Amazon pointed out that snapshots were private by default and users must choose to share them. According to Amazon, "users understand this feature very well as this is no different than users explicitly choosing to share their data by any means." However, as we've seen, users are obviously making their data inadvertently public. Amazon said they were updating their documentation "to provide more explicit guidance on this feature," and that they would be "reaching out to the few who may be unknowingly sharing their snapshots." The question, though, is: Is it too easy to accidentally make your data public - and whose role is it to play data cop? This leads to me, at 1 a.m., and finding security leakage with Amazon's cloud customers while doing unrelated housekeeping. Look, I'm anything but an IT Security guy; I've got enough on my plate to worry about. For god's sakes, I have 6 kids! Moreover, I'm an outspoken supporter for moving companies to the cloud - and I exclusively recommend Amazon's cloud because of its reliability and features. Why is it me that finds this security issue - one that has been open since January of this year if the Snapshot dates are accurate. This tells me that there is a pattern about to be replayed: That the users on the cloud today are a motley crew. That we need more supervision and hand-holding - whether we like it or not. That powerful services like CloudKick and CloudSplit need to be encouraged to add security as a top-priority feature. And we need to budget for their services and embrace their boring, yet hyper-important role as perimeter guard and security inspector. If I were to try to keep this security problem in the bag - and avoid alerting the community - I would be fostering a sense of complacency that is antithetical to the marketplace needs. The cloud is so young that when we find a problem we need to admit it and find real, workable solutions. Since the cloud represents new ways of doing things, it gives us new ways of getting in trouble, and we need a lively forum for nipping these issues in the bud and laying a framework for ongoing success. What Now? If you are on Amazon's cloud, I can't stress enough that you need to immediately go to your AWS Management Console. Check at a minimum that your Snapshots, for every Region, are marked PUBLIC only if you mean them to be available to ALL other Amazon Web Services users. I've already checked mine. If you find data that you did not intend to make public, you need to engage your security team to remove the snapshots from the public and mitigate any data exposure. Hopefully this gets chalked on the wall as a lesson learned - and we continue our march to the cloud with a deeper appreciation of our security support needs. This isn't about calling people out. I work in the cloud and am passionate about its development. These mistakes could very well have been ones I made - or any other cloud user. To move the cloud forward we need to encourage a dialog about our new found power, new paradigms and new needs in the cloud. Discuss
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User Ignorance Causes Cloud Security Leak; Accounts, Passwords Revealed
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Last summer IBM began asking their 120 venture capital partners what it would take to launch the world's most successful initiative for helping startups capture new business. They concluded that the initiative had to be offered to startups for free, with no upsell and regardless of VC status. Add to this IBM's preferred software, as well as access to IBM's social network of 8 million IT professionals and you have IBM's version of BizSpark . So today is launch day and Drew Clark, Director of Strategy for IBM's Venture Capital Group defined Big Blue's new initiative for startups as a "small crisp set of capabilities that are what startups most want." Sponsor Of course what IBM offers is anything but small. With over 400,000 employees world-wide their strategy to collaborate with startups in areas of health care, energy efficiency, retail and manufacturing under the SmarterPlanet vision is significant. At the start of the year we covered CEO Sam Palmisano's London speech about IBM's heavy investment into this sector, which is often refered to as smart systems or internet of things. Yet there have been few commercial success stories for startups in this sector so it stands to reason that IBM needs to focus on supporting startups in this emerging market. Drew Clark recognizes that this initiative may not be for everyone, but if your startup is in alignment with IBM Smarter Planet ambitions they want to work with you. So today in Bangalore, India they are announcing their Global Entrepreneur Initiative . Claudia Fan Munce of IBM Venture Capital Group says, "Our vision of a smarter planet is really a collaborative vision. It's about collaborating with all aspects of the ecosystem: with academia, with government, and more importantly, with the real innovators." The initiative's aim is to help your startup find and develop your niche with markets and developers who most suit you, which they refer to as "impedance matching." Here's a breakdown of what IBM offers once you sign up , and are accepted: Access to IBM's Software IBM provides software access either on-premise or in a cloud computing environment to help you build your software applications. Expertise will also be made available to help you better understand how to navigate and fully utilize the full range of the software options IBM is making available. Access to IBM developerWorks Last April we told you about IBM's big geek network, reportedly the largest online technical resource for software developers in the world. Today, half of the world's developers use it; that's around 8 million members. Dedicated Project Managers to Help You Build, Market and Sell Jim Corgel, IBM ISV and Developer Relations, says that "...real project managers are going to be assigned to work with our entrepreneurs." So whomever your target client is, from consumers, to small businesses, to large corporations, to governments both small and large, IBM has a project manager familiar with that territory. Work Side-By-Side With Scientists and Technology Experts With more than $6 billion per year invested into Research, IBM has more than 3,000 workers in eight major labs around the world. In 2009 year they produced nearly 5,000 patents. With this many patents being produced imagine how eager they are to work with startups who can help get their new patented technologies into the market place? Attend Global SmartCamp Mentoring and Networking Workshops Smart Camps will be occurring every other month around the world. Locations over the course of this coming year are: Boston, Paris, Stockholm, Dublin, Israel, England, and the Silicon Valley. At Smart Camp you'll not only get feedback on how to present and refine your startups, but you'll also be able to network with the people most prepared to guide you in gaining the notoriety your startup deserves. The Smart Camp Community is also a collaborative online group where your projects can be reviewed and refined in connection with upcoming Smart Camp events. The criteria for start-ups to participate in the IBM Global Entrepreneur Initiative are; 1) the company must be privately-held; 2) in business less than three years; and 3) actively developing software aligned to IBM's Smarter Planet focus areas. To apply go here . Discuss
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New IBM Strategy: Help Startups Capture More Business
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