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Have you ever found yourself ignoring the directions of your car's GPS in order to get somewhere faster or more efficiently than it can calculate? Me too. Chances are when leaving point A, you plugged in the address of point B, and a route was calculated on how to get from one to the other. The problem is, things come up on the route from point A to point B that may cause you to divert from your path such as construction, road closures, traffic, side trips you need to make or neighborhoods you may choose to avoid driving straight through. Sponsor Startups make similar diversions, but the directions they are straying from are those of a product roadmap. Roadmaps are projected out for months, if not years, to give a company a strategy to most effectively grow their product. But just as there are reasons we ignore our GPS, there are reasons for startups to alter their roadmap. Spark Capital partner Bijan Sabet has worked with dozens of startups on project roadmaps, and recently he wrote about the importance of driving off course when necessary. Sabet recalls and example of this from his experience working with Boxee's Avner Ronen . "I remember our first board [meeting], Avner shared a product plan for the next twelve months. Then, before the very next board meeting he shipped a bunch of new things that weren't on the roadmap," writes Sabet. "He would see opportunities in the market, listen to his users and then create and launch. And that approach paid off and continues to pay off." If startups come up with a product roadmap and proceed to put their heads in the sand while they follow it unwaveringly, they will more than likely fail. So much is learned from testing products and receiving feedback that being unwilling to change the plan is a death sentence. This quality is so important for entrepreneurs that Sabet says he looks for it specifically when investigating possible investments. "I'm more interested in learning if the founders have the talent and desire to move, innovate and create quickly," he says. The lesson here seems obvious, but there have been cases where startups are devoted to their roadmaps and revenue projects to a point where it affects the success of the company. Like some driving directions, there is no most optimal route for every startup to succeed, so the willingness to turn left when your GPS says right is an important decision to know how to make as an entreprneur. Photos by Flickr users Marcin Wichary and sporst . Discuss
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Why Startups Need to Know When to Ignore Their GPS
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The neighborhood boundary data provider used by Google, Twitter, EveryBlock, CitySearch and other companies has expanded to include top cities in South America, Middle East, Africa and Asia. Norwich, Vermont based Maponics says it now also offers deeper coverage for leading US and Canadian markets, with new neighborhoods in 100 cities. Maponics says it is the first service to provide neighborhood boundaries on every populated continent on earth. Sponsor The company uses a combination of proprietary algorithmic and manual methods to determine where a neighborhood begins and ends; boundaries are updated quarterly. The data becomes most exciting when it's cross-referenced with other data sets. Twitter users, for example, will now be able to geotag and view Tweets by neighborhood in countries all over the world. If you're interested in learning more about Maponics, its sector and its relationship with Twitter, check out the excellent podcast interview DirectionsMag did with CEO Darrin Clement two weeks ago . Discuss
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Maponics Releases "Ultra-Local" Data Internationally
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Our top stories this week were about cutting the strings that tie us to our desks. And also about stalking celebrities at SXSW. Read on for our coverage and analysis. We also continued our exploration of the significant Internet trends of 2010, including Real-Time Web, Mobile Web and Internet of Things. Note: We've refreshed the format for our longest running feature, the Weekly Wrapup. It now focuses more explicitly on the key trends that ReadWriteWeb is tracking in 2010, as well as giving you the highlights from the leading story of the week. Let us know your thoughts on the new format. Sponsor Story of the Week: Leaving your desk for the cloud, a bike or someplace you'd rather not say. Put.io Turns Torrents Into Streams [Invites] Bicycling Directions, Trails Come to Google Maps Chatroulette Creator Coming to America? 6 Thoughts About Location Madness SXSW 2010 for Web Celeb Stalkers More coverage and analysis of location-based technology Announcing the ReadWriteWeb Mobile Summit Join us for the ReadWriteWeb Mobile Summit on May 7 in Mountain View, California as we explore the latest mobile development trends, both the technology and the emerging business applications. Be a part of the discussion on geo-location services , augmented reality , native app vs. browser-based , commerce and marketing , mobile social networking and the Internet of Things. Sponsorship enquiries: sales@readwriteweb.com , Register now for the ReadWriteWeb Mobile Summit and get early bird rates - only $295. Mobile Web Twitter Location? Thanks, But No Thanks Is the iPhone Still More Personal than Professional? Japan's Largest Telco Goes OpenID More Mobile Web coverage Historic Conversation in NYC: Ai Weiwei, Jack Dorsey & Richard MacManus On March 15, at the prestigious Paley Center in New York City, a conversation will take place between Chinese digital activist and artist Ai Weiwei , Twitter co-founder and chairman Jack Dorsey , and yours truly, Richard MacManus , ReadWriteWeb founder and editor in chief. The moderator will be Orville Schell , the director of the Center on U.S.-China Relations at the Asia Society in New York. The topic of the event is the emergence of digital activism for fostering positive social change. The onsite event is invitation only, but it will be live streamed exclusively on ReadWriteWeb on Monday, March 15, at 6:30 PM EST (-5 GMT), from the Paley Center for Media, New York City. Internet of Things Stickybits: Portal to Another Dimension or Graffiti for Nerds? More Internet of Things coverage Real-Time Web Google Wave Extensions Gallery Launches Chasing Real-Time Raindrops in an Ocean of Content Google's Mobile Product Search Now Shows Real-Time Local Inventory More Real-Time Web coverage . Don't miss the next wave of opportunity on the Web supported by real-time technology! Get ReadWriteWeb's report, The Real-Time Web and its Future . Check Out The ReadWriteWeb iPhone App We recently launched the official ReadWriteWeb iPhone app . As well as enabling you to read ReadWriteWeb while on the go or lying on the couch, we've made it easy to share ReadWriteWeb posts directly from your iPhone, on Twitter and Facebook. You can also follow the RWW team on Twitter, directly from the app. We invite you to download it now from iTunes . ReadWriteStart Our channel ReadWriteStart , sponsored by Microsoft BizSpark , is dedicated to profiling startups and entrepreneurs. 10 Principles For Not Killing Your Startup All the Small Things: Facebook Demonstrates How to Get Big Results From Little Changes First Look at TechStars Historical Results Data ReadWriteEnterprise Our channel ReadWriteEnterprise is devoted to 'enterprise 2.0' and using social software inside organizations. International Blackberry Outage Goes Into Day 2 Will StatusNet Be Another Open-Source Star in the Enterprise? ReadWriteCloud Our channel ReadWriteCloud , sponsored by VMware and Intel, is dedicated to Virtualization and Cloud Computing. SXSW 2010 for Cloud Lovers Cloud Religion: Do's, Do Not's, and a Glimpse of Nirvana Cisco in the Core: Preparing for the Next Generation Internet That's a wrap for another week! Enjoy your weekend everyone. Discuss
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Weekly Wrapup: Bike Trails, Location Madness, SXSW, And More...
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