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At last week’s F8 developers’ conference, Facebook CEO Mark Zuckerberg unveiled plans to offer “instant personalization” all over the web , a way for websites to become instantly more social. Without even signing in, sites gain access to publicly available Facebook information like your name, profile picture, friend list and more, in order to personalize your experience on the site. At launch, only three partner sites are offering this feature: Microsoft’s new Docs.com , Internet radio Pandora and user review site Yelp . You can opt-out of this experience if you like, but by default, you’re opted in. Sponsor These changes have raised concerns among privacy advocates and are even now being questioned by government officials like U.S. Senator Charles Schumer who is urging the Federal Trade Commission (FTC) to look into how social networks handle our private information. And yet… and yet …after spending the weekend on these “instantly personalized” sites, I have to admit…begrudgingly, mind you…that the experience itself is amazing. Online Music Gets Personal, Too Personal? Pandora’s Internet radio is a service I usually partake of via its mobile application on my iPhone, not its regular website. But after the launch of the newly personalized Pandora , I had to take a look. And it was worth it. I immediately discovered which of my friends had the same musical interests as I do. My editor, Richard MacManus, for example, is also a fan of The Killers! Who knew? And apparently, a whole bunch of friends are getting into MGMT now. But finding connections like these aren’t the only types of discoveries you can make here. As social media user extraordinaire Robert Scoble found out , you can easily discover your friends’ more embarrassing personal tastes too. Kenny G?, Scoble laughingly chides a co-worker after stumbling upon his decidedly unhipster musical interests. These are precisely the types of things we want to stay hidden. Kenny G, for instance. But also our secret obsession with that attractive actor or actress, our fondness for pictures of cute kitties, our forays into celebrity gossip sites when we have a reputation for being intelligent thinkers, our secret Star Wars addiction and so forth and so on. While there aren’t ” instantly personalized ” sites showing you all these types of interests just yet, believe me, there will be. If Facebook has its way (and guess what? It will), your real identity , not just the public parts you’ve willingly shared in the past, will be revealed to anyone and everyone unless you take action to opt-out. The Real You Can No Longer Be Hidden This is precisely as it should be, Facebook CEO Zuckberberg, more or less said. Earlier this year, he made statements regarding Facebook’s new openness, claiming that if he built the social network now, he would make a lot of the data housed there more public by default. This would reflect the current social norms, he said. But that’s not exactly true. Facebook isn’t reflecting social norms, it’s attempting to create them. That said, what an amazing creation it is. On Yelp, I can find the reviews my Facebook friends authored with just a click. I can see who else really digs that local sushi place. And I can do all this without going through the whole “re-friending” process that Web 2.0 sites have put me through in the past again and again. I’m there, my friends are there, and I didn’t have to do anything to make that happen. Frankly, it feels right. (Fellow ReadWriteWeb blogger Mike Melanson agrees .) A Minute on the Lips… But it’s oh so wrong, isn’t it? By giving into to Facebook’s vision for the web, we’re ceding control of our data, our likes, our interests, our “social graph” (aka who we know, who we friend) – everything – to one company. Historically , one very, very closed company . We’re definitely worried about the implications of that. You should be too. But in the meantime, like that calorie-rich dessert we know we shouldn’t eat, we’re sampling Facebook’s web and secretly savoring its deliciousness. Why does everything that’s so wrong have to feel so good? Blast you, Facebook. Blast you. Discuss
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Giving in to Facebook: A Weekend on the New "Instantly Personalized" Web (Op-Ed)
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SugarSync is one of several companies competing these days to benefit from the disruptions in the market created by the new ways that people organize and share information from the any number of devices they use in their day. That’s a fundamental shift that is happening as people move beyond the desktop as a place to keep their documents, their media and their productivity applications. Sponsor Services like SugarSync serve in many ways as personal clouds that people use for their own work. They seem like plain vanilla services but that as well is the benefit the services provide. They are very simple to use. Data is automatically backed up to the cloud. SugarSync’s latest hosting numbers are revealing as they demonstrate how much data people are storing online. SugarSync reports that in the past year, the amount of data added to the SugarSync data centers went from an average of 1 terabyte of data to 5 terabytes of information. In total, the company now hosts two petaybtes of information. What’s fueling this growth? The customers may provide some clue. About 33 percent of customers are from outside the United States. Mobile devices are far more predominant outside the U.S. It makes sense tht people would need an alternative place to store infromation besides their smart phone or netbook. In light of the booming mobile device market, SugarSync, Dropbox and a host of other services are companies that seem like it would make most sense to develop mobile apps. That appears to be true. In the past 18 months, Sugar Sync has released apps for the Android, BlackBerry and iPad. Services like SugarSync show how the data we create will become part of a personal cloud network. These services lay the grounwork for a new generation of personal and business offerings that work with users to create data as a service opportunities. That’s down the road a bit but people do want so share. And they want to share outside the borders of a social network. Personal clouds could be a means to do that. Discuss
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SugarSync: 2 Petabytes and Counting – Welcome to the Personal Cloud
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Despite the now-infamous absence of Adobe’s Flash, video aggregator MeFeedia says that video on the iPad is a flourishing and growing trend according to the data the company has collected over the past three weeks. The company offers a few stats and postulates that, among other reasons, the “lack of distractions mean people watch more video, for longer.” Sponsor MeFeedia added HTML5 video support earlier this month – one of several alternatives available for video on the iPad – and says that its internal numbers show the iPad to clearly be a media consumption device, more so than other users. The company offers the following observations on its blog, noting that the “iPad was only launched a few weeks ago & this sample is for MeFeedia and MeFeedia Network only.” iPad is now the 5th most popular mobile device* *In terms of unique users, trailing only iPhone, iPod Touch, SymbianOS, and Android (in that order) iPad users consume 3X as many videos as web users (up from the 2.5X number that we first reported a few weeks ago) iPad users spend 4X as long watching videos as web users (up from 3X) iPad users consume 5X as many videos as iPhone users (up from 3X) We think that the lack of multitasking as a reason for people to watch more video, longer, is likely a fair point. And, as we’ve previously argued , the iPad makes a great media consumption (rather than creation) device. Discuss
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Stats: iPad Users Consume 3X Videos As Other Users
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Facebook today announced that application developers will be allowed to store user data for more than 24 hours, removing a major restriction that the company had imposed on its ecosystem for years. Competitors like Twitter and MySpace had no such restrictions and now Facebook is in the same boat. Founder Mark Zukerberg used to say that the rule against storing data was essential to protect users and their privacy. Where are those now? Privacy, Zuckerberg told me in a March 2008 interview, “is the vector around which Facebook operates.” Two years later, not so much. In a December 2009 interview , Zuckerberg said that Facebook’s new public-by-default privacy settings reflected how he would build the site if he were to do it again from scratch today. Compare below what Zuckerberg said in 2008 and what today’s new Developer Terms of Service say about holding on to user data now. Sponsor I believe that the Facebook policy change on storing user data is a net win for the web: it will enable all kinds of new innovation. It was that kind of innovation that I was asking about two years ago when I got the following answer about privacy that just doesn’t sound right anymore today. Zuckerberg on Data Portability, March 10th 2008 interview with ReadWriteWeb : “If you export your friends list, does their contact information come with that? What if they change their privacy settings later? Right now if you take an action that gets published to your friends’ news feeds, but then if you change your privacy settings later to be more restrictive – then those events disappear from the news feeds. If that data is published off-site, then there’s no longer any control over the data for users. ” (emphasis added) And today, on the new Developers’ Terms of Service : You must give users control over their data by posting a privacy policy that explains what data you collect, and how you will use, store, and/or transfer their data….You may cache data you receive from the Facebook API in order to improve your application’s user experience, but you should try to keep the data up to date …You will delete all data you receive from us concerning a user if the user asks you to do so, and will provide a mechanism for users to make such a request. (emphasis added) One thing that remains the same? “You cannot use a user’s friend list outside of your application, even if a user consents to such use.” Facebook doesn’t want you taking your data out of the Facebook ecosystem, to other competing services, but it doesn’t insist that 3rd parties under its shadow check in with you daily anymore, either. It’s hard not to feel a little cynical about that. Discuss
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Facebook Data & Privacy: So Much Has Changed in Two Years
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We’ve entered an era where the cost of sensors, processors and transmitters are so low that it’s fast becoming cost effective to put them inside everything, even the clothes we wear. Even our own toothbrush may soon sense and communicate socially about where it is and how it’s being used in space and time. Sci-fi writer Bruce Sterling has coined the term ” spime “, to describe objects that can be “tracked through space and time throughout the lifetime of the object.” David Orban, the creator of the iPhone app WideNoise , also offers WideSpime , which helps developers build mass data collection services for real-time data management in a way that maintains the autonomy of both the data and the object generating the data. Sponsor In our most recent Internet of Things post Objects Aren’t Social , Orban comments that objects ” …are going to form their own independent social networks, which are going to be fundamentally incompatible with human communication.” These new machine networks will be so redundant and reliable that we will be freed from most of our machine-operating duties. We will get to be human again. We will soon see cars that don’t rear end each other because onboard sensors won’t allow it. Or how about a vacuum cleaner that knows about a mess your cat made and cleans it up before you even notice your machine-network’s admin message about it. Also, consider an Internet of Things home that tracks your habits so well it knows which rooms to heat and light because it knows what you’ll be doing on that particular day. Orban’s dream is that thousands of years of human subservience to machines will end because we will teach our machines how to not only take care of themselves, but how to take care of us as well. But what if someone wanted to manipulate these systems for an unethical advantage? Or even worse, what if these manipulations were built into these new machine networks at the earliest stages? On Sunday night, ReadWriteWeb reported on a presentation by Tim O’Rielly regarding the future Internet of Things. In his presentation he said, “You see increasingly the giants of the Internet are trading for their own account – they are building a platform in which all roads lead back to themselves. Now there is a contervailing force for openess, but we have to wary, we have to be aware of that; we have to work for openess in that web.” That’s why Orban stresses the importance of autonomous machine networks, which are built on open-sourced standards. Another open-source Internet of Things project we’re excited about is Pachube ( pronounced patch-bay ). What WideSpime and Pachube share in common are real-time global maps, which present data generation in a fair and open way. Because these projects aspire to a high level of transparency and user adaptability, we may have a chance to achieve Orban’s dream of all us machine operators getting a chance to be human again. Free To be Human Video Free To be Human PowerPoint David Orban – Free to be human View more presentations from Mobile Monday Amsterdam . Discuss
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Internet of Things Can Make Us Human Again
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