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Heroku is a platform that offers an effective join of the best parts of scaling cloud infrastructure with simple but great tools for immediately provisioning Ruby applications. Last week, at the Under the Radar event, where Heroku is a alumni, the company announced that they are nearly at 60,000 applications - marking a growth rate of over 1,000 new applications hosted weekly. In this quick analysis, we'll review Heroku and New Relic as two pieces of cloud infrastructure that helps web sites perform to service level agreements even the developer can love. Sponsor $ sudo gem install heroku - or - Getting Started is Easy Feeling like impressing the boss? Tell 'em you can transform that whiteboard sketch into an working web application in two weeks. That is what some inspired Ruby developers are doing. Some significant enterprises are giving it a shot. We found this list of enterprises that are known to have a Ruby application in production. So, the boss says " do it " What do you do next? If the answer needs to be "now", Heroku can fit in nicely as a place to launch your application without having to bring new technology or skills into the organization. Heroku's ruby platform lives on top of Amazon Web Services. The company sells a unit of computing called a Dyno, and bundles packages like the Ronin that are comprised of compute plus storage packages. All of Heroku's offerings come with infrastructure curation build ton top of EC2, S3 and a host of Amazon Web Services. Shown here is a snapshot of the Heroku Add-ons , partners the company offers to developers. It offers simplicity to the developer in the way the platform is bundled into Ruby. It has simple documentation that almost makes it fun to flip through architecture diagrams. And, it uses a model for add-ons that both promote the partner and make it easy to on-board. For example, when buying the popular Ruby application performance tool, New Relic for use in Heroku, the billing comes directly through Heroku's console and process. Recently, Heroku teamed up with NorthScale to introduce a memcache implementation to Heroku customers. Now, memcache is a command away, provisioned in your Amazon infrastructure cloud, all tuned and orchestrated by Heroku. All of the sudden, the cloud looks even smarter for developers scaling Ruby. New Relic Saves the SLA So, your app is ready, it looks exactly like your team wants it to. Is it ready for production launch? This can be an important time, and more and more often, developers are turning to tools like New Relic to test for application bottlenecks as part of the acceptance process. Sometimes, however, something is missed, and an application starts getting reports of "slowness", perceived or real. New Relic is ready to offer help, where you can tune your application, or do a quick two-minute install and troubleshoot. Here is a demonstration application company hosts with a sample application. New Relic has become a dominant application performance management tool. Its services provide a way to tune Ruby (and now Java) applications and report on a number of factors such as application performance satisfaction. The company has chosen to guide users towards simplifying the way SLAs are defined by implementing Apdex (Application Performance Index) which buckets application SLAs into three buckets, "satisfying" "tolerable", and "frustrating". By taking this approach to judging performance, the company moves users to the true experience of the web application instead of the raw metrics. What this boils down to is business owners being able to pinpoint where they need to be satisfied with the overall application performance. Ruby hosting in the cloud is catching on. With cloud offerings for real-time performance tuning and scaling up in the cloud a whole new door for growth with the language and adoption for the enterprise. Platforms like Heroku and tools like New Relic are bending the time-honored boundaries of Information Technology. The old joke "quality, time, cost - pick any two" is about meeting reality face-to-face. Yet, we wonder if Ruby in the cloud will offer the opportunity to break the rules of reality and let developers have it all. With commands such as "heroku scale memcache" directly near our fingertips, it may be time to claim a future where quality, time, and cost are joined as one. Discuss

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Developer Trends: Ruby in the Cloud with Enterprise Class SLAs
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The Nikkei Daily in Japan is reporting that Fujitsu will invest $537 million in cloud computing for 2011. That seems like a staggering investment to us but perhaps it's not at all surprising considering the metamorphosis in the IT sector. According to The Nikkei and Reuters , the investments will be for more servers and external memory storage at data centers in the U.S., the U.K., Germany, Australia and Singapore. Sponsor Fujitsu is not a name that is often thought of in terms of cloud computing. But it is one of the largest IT management services companies in the world, competing with the likes of companies such as CA and Microsoft, two providers with deep investments of their own in cloud computing. A little more insight into the investment came at the Symantec conference last week during an interview with Fujitsu CTO Dr. Joseph Reger. According to TechPulse 360, Reger said that relationships are developing, so to speak. "The IT industry and the cloud thing are in the dating stage... Dating is when you see only the bright side, the opportunities and you don't sit down and worry about what could be the issues." And like a lot of enterprise technology companies, Fujitsu is pushing for is own cloud stack for he enterprise: "It is a step away from current IT but it needs to be connected to the current IT: so private-public cloud. We're thinking about trusted boundaries, the security perimeters and so on. And we are seriously hoping that the cloud will be just another incarnation of IT, not a total different thing. Meaning that there will be a cloud stack where everybody can contribute... Because if the cloud is like an end to end proprietary big heater proposition, that's not good for us, for you [Symantec] and for our customers either." Open standards, anyone? Discuss

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Fujitsu Making $537 Million Investment in Cloud Computing
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symantec
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The debate about private clouds continue as the traditional heavyweight enterprise software providers make their big and glossy pitches for their vision of a private cloud. So, it may come from Google, but still, it is refreshing to hear the intellectual tone that a scholar like Vint Cerf provides. Cerf is Google's chief technology evangelist but his reflections give a sound bearing on how private and public clouds do interact. Sponsor He spoke last week at the Google Atmosphere Conference. We came across one of the discussions he had with fellow Google innovators. He repeats what we hear him say a lot. It comes down to interoperability. Private clouds are tools. Google develops tools that are distributed on the Internet. The question is how do clouds interact? It's a contrast to what we see with Microsoft or Oracle in its quest to sell cloud computing environments into the enterprise. In the meantime Amazon continues its own quest to dispel private cloud computing as a myth, not a reality. In an interview with eWeek , Adam Selipsky, vice president of AWS outlined their views: "....Moreover, Selipsky said what people are calling private clouds come with the following drawbacks, where the customer will: · Still own the capex...and they're very expensive (big fixed investments) · Not pay for what you use · Not have true elasticity...when groups relinquish their servers, the company still owns the datacenter space and servers...and will also find that managing this supply chain will present a dilemma...will either have to significantly overprovision which is wasteful or become really expert at managing just-in-time supply-chain so there are no long waits for servers...managing a supply chain like this is really hard and takes a lot of effort and refining and keeping the status quo of long time to market is not so appealing either · Still own the headache of managing the undifferentiated heavy lifting" And so, the debate continues. Discuss

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Google's Vint Cerf on Private Clouds v. Public Clouds
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Scanning the news the other day and what do we see but a reminder of the many acronyms in the cloud computing world. Again, it's a vendor with a made up name. This time it's Verizon with an update to its "Computing as a Service" or CaaS for short. Acronyms abound in the cloud computing world - perhaps more than any other technology in play today. They are emerging at a rapid clip. It's understandable as cloud computing is so new and there are so many ways for it to be applied. But it's also frustrating. Sponsor Verizon's service looks solid. But the name creates more confusion. Get this: Verizon also offers "Everything as a Service." That takes the cake, or should we say... muffin! It makes the whole concept of cloud computing a bit confusing as you try to understand what really is available. It becomes an issue of "what is it now?" This week's other imaginative term - Virtualization as a Service - from Salesforce.com and VmWare. It's the center issue for our Weekly Poll: What does Virtualization as a Service Really Mean? Dave Geada, vice president of marketing at StrataScale, had this to say about what it means: I think [new names are] a lot of unwarranted marketing hype (and that means something coming from a marketer). Knowing very little about the announcement, I would guess that the two are partnering in order to provide a platform where Force.com partners can deploy integrated solutions to a VMware enabled Salesforce cloud. In essence these providers would have a one-stop-shop for delivering their solutions to market instead of having to rely on an assortment of hosting partners to deploy their solutions. A joint platform initiative like the one I just described would also benefit enterprises who could host their own customized VM appliances on this cloud and easily integrate them with their Salesforce implementations and Force.com applications. In doing so VMware would be able to access a segment of the market where it's been having some difficulties (i.e. SMB ISVs) and Salesforce would benefit from providing a more comprehensive solution to their partner ecosystem. If I'm right about this (and I reserve the right to be wrong), isn't that a much more compelling story than the mumbo-jumbo we're dealing with now? Cloud providers should demonstrate some more restraint in throwing the "cloud" label around and turn the conversation back around to the value that their providing to customers and partners. And high profile providers like Salesforce and VMware should be setting the example. We expect these ancronyms will filter out over time. Or perhaps VaaS and CaaS will stand the test of time. It's just too early to tell. Until then, how about a muffin? Discuss

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Another Cloud Computing Acronym To Drive You Bonkers
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Cloud computing is affecting the evolution of content management systems and the manners in which data becomes a service. Business services are evolving as cloud computing forces people to think more about how information is organized and shared. At the consumer level, Apple iTunes will be replaced by cloud computing services, often referred to as online music storage lockers. People have become accustomed to using iTunes but as people get access to more data, they will find new ways to organize information. And the kids will realize how the information can be shared. Sponsor At the business level, cloud computing is having a profound effect in a number of markets. In the mapping world it's leading to new forms of content management systems that use data for specific niche purposes. Services like WeoGeo offer new forms of geo-spatial, content management systems and marketplaces that offer deep repositories of data, like a giant map case in the sky. It's in some ways like a content management system and marketplace for map makers, an age old craft now in a different dimension. Foe example, WeoGeo offers a map library and a marketplace , designed specifically for surveyors, engineers, architects, geoscientists, and cartographers. It offers both the library and the marketplace as data services, petabytes of data stored in the cloud. All of its services are available via RESTful web services. Is that a big deal? We kind of think so. Web oriented architectures require the data to be browser compatible. With RESTful, companies can create new kinds of mashups baked into a new generation of content management systems that correlate to specific communities. That's the evolution taking place. Applications that can share data through API's that provide the capability to organize new sets of data and shared in a variety of manners. The service is in contrast to what Google and Microsoft offer. Both of these companies use map data to enhance their services. They serve as ways to lock in data that they use for search and advertising. SimpleGeo is a similar service to WeoGeo but it uses geodata to makes applications more location aware. ESRI represents the old guard of the industry and is the market leader in mapping software. It's a proprietary platform. But the real future for the mapping world is in the cloud. It serves as a place that data can be served and built upon. It's also the place where markets will develop. It's like a data fabric that the map makers use to sell their works. It's a community made of developers. And that's how communities evolve. They trade between themselves, thus creating the demand. It's similar to how the publishing market evolved several hundred years ago. Book makers traded books. As more books were published, the market grew. We are in the same place with data as a service. Google and Microsoft will not and can not control the entire market. The foundation for geo market services will strengthen as its developer/small business community evolves. Its these small businesses that represent the future. Discuss

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WeoGeo: How the Cloud Makes New Markets Possible
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