•
The elevator door opens. And there stands your ideal investor. It's the chance of a lifetime. But that chance only lasts as long as the elevator ride - you have less than a minute to make an impression. Hopefully, you've got a well-crafted elevator pitch ready to give. The elevator pitch is not the hurried presentation of a full-blown business plan. It's an introduction, an overview and a pitch - and a short one at that - meant to capture the attention of a potential investor. Of course, an elevator ride is a short one. Guides for elevator speeches that say you have one minute surely overestimate the amount of time it takes for an elevator to move from floor to floor. Of course, an elevator speech isn't restricted to elevators. Rather, it comes in handy for any occasion where a concise presentation is appropriate. Sponsor When crafting your pitch there are two key things to keep in mind: its content and its form. In other words, it's not just what you say but how you say it. Here are a 10 tips to keep in mind as you craft your elevator pitch. 1. Keep it short . Be succinct. According to Wikipedia , an adult's attention span is eight seconds, so be sure to give just enough information (and more importantly perhaps the right information) so that after only hearing a sentence or two, someone knows what you do - and if it's a pitch, what you need. 2. Have a hook. As Mel Pirchesky advises , "The objective of the first ten or fifteen seconds is to have your prospective investors want to listen to the next forty-five or fifty seconds differently, more intently than they would have otherwise." 3. Pitch yourself, not your ideas. As Chris Dixon writes , "The reality is ideas don't matter that much. First of all, in almost all startups, the idea changes - often dramatically - over time. Secondly, ideas are relatively abundant." Instead of talking about ideas, highlight what you've done - the concrete accomplishments or skills - rather than some intangible concept or a future goal. 4. Don't forget the pitch. It's easy to get so caught up in the details of who you are that you neglect to mention what you need. What amount of financing are you seeking, for example? 5. Don't overwhelm with technical or statistical terminology . While being able to tout one or two amazing and memorable phrases or figures can be useful, don't fill your elevator speech with numbers or jargon. 6. Practice . Rehearse your elevator pitch so that when the opportunity to give it comes, you can deliver it smoothly. 7. Use the same tactics for print. You can hone your elevator skills by practicing them in writing. Babak Nivi describes the email elevator pitch here . 8. Revise. As your startup moves through various stages, be sure to update and refresh your pitch. 9. Be involved in the startup community before you pitch. Business Insider suggests "Engaging in online discussions, writing insightful blog posts, and participating in the relatively small startup community can earn you a 'strong presence' that gets you noticed by potential investors." Building relationships with investors before pitching to them will help your success. 10. Listen. When seeking to build strong networks, remember it can be just as important to listen as it is to talk. Do you have any other suggestions on crafting an elevator pitch? Feel free to add your tips in the comments below. Discuss
Continue reading here:
The Art of the Elevator Pitch: 10 Great Tips
Tags:
attention,
elevator,
elevator pitch,
elevator speech,
How-Tos,
insider,
sentence-or-two,
words
•
YouTube has launched a new feature that allows channel owners to send text messages and links to videos to the front page of their subscribers' YouTube accounts. It's a cool, if logical, feature to offer and one that could make visiting YouTube a lot more fun. Called Channel Bulletins, the feature is pretty simple. But am I looking forward to seeing little updates sent out between videos from the people I'm subscribed to? Yes, I am. Sponsor It would be nice if YouTube allowed channel owners to pipe in RSS feeds, maybe Twitter messages. The personal touch should be nice too, though. If you aren't subscribed to any channels on YouTube, you're missing out on one of the best ways to experience the site. I'm subscribed to Steve Gillmor , Breaking the News , Social Data Revolution and Brown Man Thinking Hard , among others. (Would love to get your suggestions for video channels to subscribe to, RWW readers.) Blippy co-founder Phil Kaplan brought this feature to our attention and framed it as YouTube's version of Twitter. It may play out that way for hard-core YouTube users, but I hope more casual publishers will regularly send out bulletins as well. I wouldn't mind getting them as emails, even. It would be nice for subscribers to be able to reply easily to Channel Bulletins, too. There are lots of ways this could go, but getting it started, offering messaging other than videos and comments, is a good move. Channels have long been a part of YouTube, Paris Hilton got the first branded one in 2006 , and it's pretty far-out to think that text message communication between channel owners and subscribers has taken this long to arrive. Perhaps when you're coming from a video-centric perspective, these things don't always come to mind. There are many other social features that could be added to make YouTube a more compelling site. Could I please be shown the YouTube channels and favorites of my friends on Twitter, Facebook and Google Accounts, for example? That would be great. Discuss
See more here:
YouTube Launches Twitter-Like Channel Bulletins
Tags:
attention,
facebook,
feature,
friends,
from-the-people,
google-accounts,
news,
nice-if-youtube,
Paris,
paris-hilton,
people,
social,
Steve Gillmor,
suggestions,
YouTube
•
Email may be old fashioned, but it's still where we spend a lot of our time online. Today Google announced that it's webmail service Gmail is becoming all the richer with the inclusion of support for sending Google Calendar invitations inside the email composition window. In addition to being able to insert invitations, you can also cross reference your calendar availability with the availability of anyone included in your email thread that you have permission to see the Google Calendar for. It's not a perfect system, but it's pretty neat and it demonstrates the potential for building cool new features on top of our email inboxes. Sponsor Mashups and platforms are all about cross referencing multiple sources of data or functionality, as in this case: email plus calendar. We wrote earlier this Spring about a startup called Rapportive that cross references email and social media data about an email's sender (see also competitor Etacts ) and earlier this month we discussed the incredible potential in Google's announcement of a way to give developers secure access to the contents of your emails for analysis and the creation of innovative services. Yahoo has been calling this kind of approach Inbox 2.0 and has been working on it for more than two years. Here's what we wrote in November, 2007 coverage of Yahoo's vision - how do you think it's worked out? ( Yahoo Says the Future Will Be Modeled on Facebook ) The social network of the future will be populated by the RSS feeds of the activities of your friends and your friends will be determined by email. The big players won't put a major push into building a new social network. "It is much easier to extend an existing habit than to create a brand," are the words Google's Joe Krause. Your email account isn't valuable because it's got the email adresses of other people who could be solicited commercially - it's valuable because it articulates who in the world is able to command your attention. It contains analyzable, direct communication between you and the people most important to you. [Yahoo's] Garlinghouse says that in the future email and IM will be prioritized depending on the importance to you of the people who send it to you. We're not talking about the number of times people email you - we're talking about the percentage of times you open those emails, the keywords used in them relative to your personal/work profile, there are metrics so crazy we can hardly imagine that are available for determining the importance of people in your life. In your email. Facebook's people-search uses some similar math already. Various Ways Email Gets Innovated On Clearly there are all kinds of different levels of sophistication that can come with these sorts of developments. In fact, two plus years after Yahoo's call to action, things still seem relatively elementary. Rapportive displays data uniquely well but Etacts displays more data. This new Google Calendar integration with Gmail offers some visibility into your and your contacts' availability, but it doesn't tell you what you've got scheduled at a given time. Etacts offers inferior invitation sending but has a whole set of reminder and follow up features that Gmail doesn't offer natively. And Yahoo Mail more closely ties in Facebook than any other email, something millions of people are sure to enjoy. So while all the kids rant and rave about Twitter, Facebook, Augmented Reality, iPads and location based social networking, don't let them deny: email can still be very exciting. Discuss
See the original post here:
Your Inbox as Platform: Google Calendar More Closely Integrated With Gmail
Tags:
attention,
facebook,
friends,
future,
importance,
life,
news,
people,
personal,
Social Media,
spring,
time,
words,
yahoo
•
I waited for a year to get an iPhone, and I lost out on a year's worth of opportunities to use one as a result. I have one now and I still marvel at it almost every time I touch it. I expect to have a similar experience with the iPad - so I'm not going to wait. I want a full touchscreen, app-rich experience now. The iPad may be better for content consumption than creation, but I'm not ashamed to say I like to consume content with a good portion of my time. (Thanks for reading this blog I write on for a living, by the way, content consumers!) The experience may be better in a year, but I'm willing to pay for 70% of the ideal functionality today instead of getting nothing for a year. Here's what I'm excited to use it for. Sponsor This post is part of a pro/con series written with ReadWriteWeb's Mike Melanson. Click here to read his counter-point article iPad Schmipad: Who Needs Another Device . I just flew across the country twice in two days. I had a great time reading content I saved on Instapaper on my phone and paying a couple of games of a great little baseball app. Both of those are going to be way cooler on a full iPad screen. Gaming is going to be incredible - and there's going to be a whole lot of games. I look forward to using Tweetdeck on the iPad, the big touch screen is going to be great for the multi-column display of groups of Tweets. Mind mapping on the iPad is going to be great: dragging around nodes of related thoughts, visualizing interconnected concepts. Outlining ideas, dragging items from section to section and then emailing the outlines to computer in OPML format. Give me multitasking soon so I can listen to Pandora while doing that and I'll be even more excited. Do I look forward to seeing newspapers and magazines compete for my attention with their iPad apps? Oh yes, I sure do. My new favorite hyper-local news website Everyblock Portland is going to feel like such a futuristic news rag on a tablet that I might ask my dog to bring it to me in his mouth some mornings while I drink coffee. Is it perfect? No, the iPad obviously has serious shortcomings. The fact that it can't be tweaked and hacked is a serious (if expected) disappointment. If it was my only computer, I'd probably turn into a slovenly, uncreative shell of a human being (except for the web access). But it's not going to be my only computer. It's just going to be another awesome computer in my house. And I'm not going to wait to have the kinds of experiences I'll be able to have with an iPad. Life's too short, I'm getting an iPad sooner than later. Discuss
See the article here:
Life's Too Short: I'm Getting an iPad Right Away
Tags:
attention,
content,
content consumption,
country,
house,
iPad,
Mike Melanson,
nyt,
opml,
Pandora,
phone,
Portland,
time,
year
•
In our poll last week, we asked: "Does it Really Matter How Cloud Computing Is Defined? " This week, we want to know: "Is Oracle a cloud company?" The questions have some relationship as how we defien cloud computing has some impact on the way we view a company and its overall vision. As for the overall debate, most of our respondents to last week's question agreed with the RedMonk team on this one. The number one response : "It's simple. Just think of cloud computing as servers, middleware and apps." The interest in this topic is shifting. About 100 or so people responded to the poll, compared to past polls that have had more than 1,000 votes. Maybe the more legitimate question should be: " Does it NOT matter at all how cloud computing is defined?" Sponsor
View post:
Weekly Poll: Is Oracle a Cloud company?
Tags:
attention,
cloud computing,
facebook,
networks,
Poll,
question,
storage,
week,
work