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It's hard to keep up with all the newly released movies and music these days, but a lightweight social network with a whole lot of smarts under the hood says it can now offer you personalized recommendations of new releases that suit your very particular interests. GetGlue is a semantic web browser plug-in that has, for years, been smart enough to recognize when you're looking at the same musical group across different websites, be that on Last.fm, MySpace or elsewhere. The service recently added a stream of recommendations of music, movies, books, magazines, wikipedia articles and other things you might like. How can it tell what you'll like when something is brand new, though? Today the service has launched a "new releases" section, where human editors rush to classify brand-new media. Then the semantic robots can serve it up to the right users, still hot out of the oven. It's pretty cool. Sponsor GetGlue founder Alex Iskold says he's learned a lesson similar to what formerly automated tech news aggregator Techmeme has learned: algorithms and user generated content can take you a long way, but there comes a point when it's good to hire some dedicated editors. The service asks you to like or unlike a wide variety of things. It then uses that feedback to build a taste profile to compare against things it finds put into its database and find the stuff it thinks you'll like. That's harder with new releases, though. "When something new is coming out, we don't know what it's like, so you need to have proffessionals tag it," Iskold told us. "We have two editors on staff who look across the spectrum of new releases each week. They draw the similarities between things in a deep way - the tagging system we use will be unvieled later. We use really eclectic tags to characterize what kind of zombie or vampire movie something is. We also use tags brought in from other systems and our users find cool new things really fast." The end result is a nicely displayed stream of big icons for personally recommended newly released movies, music and books. You think you're hip to your scene now? Wait until you've got a network of contacts, a semantic robot and real human editors all working together to bring you the freshest content in your weird little niche. To be honest, I've been testing it out today by switching from new album recommendations on Glue over to Apple's Lala.com , where it's easy to listen to full albums once for free. That's not the way Glue wants you to use it, but that's the way I like to use it so far. The Down Side It's an incredible system, when it works. GetGlue knows though that there are some challenges in this kind of game though. First, it's not easy to present this kind of flow of data to users without either overwhelming them or boring them. Many of GetGlue's latest changes are focused on making the user experience more pleasant: bigger images, collapsed bundles of shared items, etc. Can the service find a balance between giving you strong-enough recommendations on one hand and regularly offering up new recommendations on the other? In past versions of the product, I've received too few recommendations to keep me coming back. Hopefully new releases will scratch that itch. Iskold also says that after "liking" only 15 musical artists, I'm actually much less active than most of the 400,000 registered users of the service. Personally, I'm more drawn to the Wikipedia recommendations on GetGlue than anything else. The new releases in music might be roughly in the same sub-genres I usually listen to, but that doesn't mean they are any good. Finally, all this "liking" obviously begs the Facebook question. Writing as an ostensible Facebook competitor about that giant network's radical innovations unveiled last week, Iskold wrote the following in a widely-read article here at ReadWriteWeb about Facebook's Open Graph: "Time will tell where we land, but my gut is that positive things will come out of this. If nothing else, let's give Facebook credit for innovation and re-imagination the Web." Today he emphasized in speaking with me that Facebook is new to what it's just begun to do, but his company has been doing it for years. There's no guarantee that Facebook will get it right, he said. It's hard to say for sure that GetGlue has got it right, either. But as a work in progress, it's pretty darned good and today's new additions are very interesting. Discuss

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GetGlue Adds New Releases to Recommendations Made by Human & Machine
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Tomorrow, Motorola will announce that it plans to replace Google's location services on its Android phones with Skyhook 's location engine. By default, all Android devices currently use Google's own location services to determine a phone's location based on GPS data from the phone and the location of nearby Wi-Fi access points and cellular towers. Skyhook, which pioneered this method to determine a device's location, made its name as the default location provider for Apple's iPhone and desktop operating systems. Adding Motorola to its partners will give Skyhook a strong foothold in the booming market for Android phones and applications. Sponsor Developers Won't Have to Change Anything The first Motorola devices with Skyhook's location services as the default will ship later this year. According to Skyhook, developers won't have to make any changes to their Android apps to work with Skyhook's location engine. Motorola will simply replace Google's libraries with Skyhook's Core Location services. As location becomes a more important part of a growing array of mobile apps, being able to quickly determine a phone's location even when inside and without a line of sight to the nearest GPS satellites becomes a necessity for developers. Skyhook, which launched in 2003, pioneered this system of using Wi-Fi access points to determine a device's location. Clearly, the engineers at Motorola felt that Skyhook's solution is currently superior to Google's services. Over the last few months, a number of the Android developers we talked to voiced frustration with the quality of Google's location services on Android. Indeed, some of the most popular location-based applications on Android like ShopSavvy and Flixster already use Skyhook's Android libraries instead of Google's built-in services. Discuss

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Android: Motorola Replaces Google's Location Engine With Skyhook
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skyhook
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Hacker Planetbeing has apparently ported the Android to the iPhone. The Android OS is, in this video, apparently running successfully on the Apple phone. Planetbeing has offered the Android-to-iPhone " pre-built images and sources " as a torrent download For the time being, it looks like the porting only works on first-generation iPhones. Sponsor "It should be pretty simple to port forward to the iPhone 3G," says Planetbeing. "The 3GS will take more work. Hopefully with all this groundwork laid out, we can make Android a real alternative or supplement for iPhone users." As Alexander Vaughn points out on AppAdvice , "Just like you can do Bootcamp on your Mac to access PC apps, you'll be able to go on Android to try all these apps that don't exist, or were not allowed on the iPhone." Discuss

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Android Ported to iPhone
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Despite the now-infamous absence of Adobe's Flash, video aggregator MeFeedia says that video on the iPad is a flourishing and growing trend according to the data the company has collected over the past three weeks. The company offers a few stats and postulates that, among other reasons, the "lack of distractions mean people watch more video, for longer." Sponsor MeFeedia added HTML5 video support earlier this month - one of several alternatives available for video on the iPad - and says that its internal numbers show the iPad to clearly be a media consumption device, more so than other users. The company offers the following observations on its blog, noting that the "iPad was only launched a few weeks ago & this sample is for MeFeedia and MeFeedia Network only." iPad is now the 5th most popular mobile device* *In terms of unique users, trailing only iPhone, iPod Touch, SymbianOS, and Android (in that order) iPad users consume 3X as many videos as web users (up from the 2.5X number that we first reported a few weeks ago) iPad users spend 4X as long watching videos as web users (up from 3X) iPad users consume 5X as many videos as iPhone users (up from 3X) We think that the lack of multitasking as a reason for people to watch more video, longer, is likely a fair point. And, as we've previously argued , the iPad makes a great media consumption (rather than creation) device. Discuss

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Stats: iPad Users Consume 3X Videos As Other Users
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Forrester Research is recommending developers continue developing rich Internet applications and take long pause before embracing HTML 5. For Forrester, HTML 5 is still many years away from becoming a standard in the market and fully functional across multiple platforms. The analyst recommendation reflects on Google's mobile strategy, which CEO Eric Schmidt says is rooted in the company's support for HTML 5. This topic is of real interest now as Apple has dropped support for Adobe Flash. Google is forging ahead with support for HTML 5 but is also playing all sides as Flash remains the incumbent technology for online video. Sponsor So though its commitment is to HTML 5, the company still faces the reality that adoption for platforms such as .NET remain high. Analyst Jeffrey Hammond writes in his report : "These trends underline a key hurdle that HTML 5 technology must overcome to be a ready substitute for today's RIA platform options; users expect it to be as low cost as the other options, but to be of use it must also integrate with Java and .NET server technology. Even if HTML 5 turns out to be a great spec when it reaches Candidate Recommendation state in 2012, it's not clear that this alone will be enough to reverse current RIA adoption trends." In the meantime, Google is debating if it should develop native applications for different platforms. A Google Docs product manager said to us recently that the company has not decided if they should invest in native applications for different mobile platforms. Last week at Google Atmosphere, Schmidt was emphatic about Google's interest in HTML 5. Also at Google Atmosphere, Google Apps President David Girouard moderated a discussion that touched on the HTML 5 issue. In Vint Cerf's view, the "Internet of Things," will evolve to the point where more "things," will go on the smart grid. Speeds will increase at the edges of the network, making downloads to a web page almost simultaneous. What this seems to mean is that we will see the borders between apps and the Web dissolve. There may even be the evolution of new networks that are different than the Web itself. In view of what they say, there is no clear dismissal of different platforms. It's more how mobile apps and the Web blend together. Forrester is critical of the draft HTML 5 spec. Hammond states cites the deep developer use of existing rich Internet application platforms. From his report: "Will HTML 5 make rich Internet application (RIA) technologies such as Adobe Flash/Flex and Microsoft Silverlight obsolete? For at least the next five years, the answer is a definite "no"; inconsistent implementations of the draft HTML 5 specification and immature tooling make building HTML 5 apps that work consistently across browsers and operating systems a real challenge. Furthermore, this "either/ or" scenario is driven only by vendor politics, not by developer realities. Ultimately, HTML 5 and RIA platforms will be complementary technologies, and enterprise development shops will need to invest in both approaches to deliver expressive applications that combine reach and richness." It is a little tiring when we hear the war of words over apps versus the Web. What will win? Probably neither. It will just depend on the demands of the market, the views of the developer and the powers they decide to follow. Discuss

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Google's Eric Schmidt Gushes About HTML 5
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