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As ReadWriteWeb reported earlier , Palm has retained Goldman Sachs for a possible sale of the company. It looks like they’re now hoping stock enticements will keep any other executives from joining Michael Abbot in leaving. According to an April 12 SEC filing , Abbott, Vice President of Software and Services for the company, will be boxing his knick-knacks on the 23rd. Sponsor “Palm is implementing a retention program for certain key employees, including executive officers,” the company wrote the SEC. “The program includes equity awards and cash bonuses to be earned over a two year period provided that the individuals remain as employees of the Company. As part of this program, Jeffrey P. Devine, Palm’s Senior Vice President of Global Operations, and Douglas C. Jeffries, Palm’s Senior Vice President and Chief Financial Officer, each received a grant of restricted stock units pursuant to Palm’s 2009 Stock Plan and a cash bonus of $250,000.” Similar packages are common in a sale situation. They help to maintain continuity during a change-over. They also avoid the flight that may give potential buyers, media and customers the appearance of a wholesale flight by major decision-makers who might be “in the know.” Discuss
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Palm to Executives: Who Wants Money?
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Google defied analyst expectations today by announcing a 37% increase in revenue for the first quarter of 2010 and 23% year-over-year growth. Google’s CFO Patrick Pichette told analysts on a call this morning that advertising was clearly waxing after a waning that almost looked like a permanent eclipse to many. Net income rose to $1.96 billion ($6.06 a share) from $1.42 billion ($4.49) last year. Sponsor After-hours trading saw the company’s stock nose down 5%, despite the gain. The decline might be a result of fear that Google, which was known to spend freely, perhaps too much so, before the downturn was right back at it. The increase in revenue had its parallel in operating expenses. Higher payrolls, increased advertising expenses and acquisitions were responsible, all of which the company plans on continuing throughout the year. Hiring for 2009 dipped but 2010 is likely to be a different story. The fact that Google’s purchase of mobile ad network AdMob is currently under review by the Federal Trade Commission may have also contributed to the restraint of the market. Bottom photo by Franco Folini Discuss
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Google Sees 37% First-Quarter Growth
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A new startup is looking to apply crowdsourcing to the fashion industry. Fashion Stake , whose website will open to the general public in several weeks, will allow the fashion-conscious to directly invest in designers. Its motto is, “Democratize Fashion” – a tall order. The site, led by Harvard Business School alumnus Daniel Gulati, will put designers and companies together with consumers on two levels, financially and critically. Financially, an investment in a designer will return the ability to apply credits toward purchasing that designer’s garments. Sponsor Critically, the full space of social media tools will be used. Viewers may browse collections, vote them up or down and suggest ideas for new garments or lines and praise or criticize designer directions. Although Gulati told us he could not divulge the number or nature of the designers he has waiting in the wings, a screenshot on the company’s blog shows the names Phillip Lim, Alexander Wang, Donna Karan and Jeffrey Montero. Given the increasing comfort level that consumers have with dialogic shopping – as well as the horrendous downturn in an industry that was already plagued with vicious gatekeepers – it could provide a price-conscious connection to haute couture , as well as the sense of investment that fashion-oriented television shows like Project Runway have tapped into. In addition to the front page of the website , Fashion Stake also has its blog , a Twitter account and a Facebook page . Discuss
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Fashion Stake Crowdsources Haute Couture
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Trumba , the shared calendar and events communications software company has added the ability for users to attach “custom objects” to their Web calendars and other websites. These “objects” are in essence tables that unfold graphically, keyed to links, or can stand on their own as pages. Trumba’s customers use the company’s software to publish interlinked calendars and provide other modular features to their websites. Clients include media companies like the New York Times and Ottaway Newspapers, academic institutions like Kansas State and Emory Universities, and groups like the City of Seattle and the New Orleans Saints. Sponsor The custom objects advance the inherent modularity of Trumba’s offerings. From Trumba : “To quickly grasp the idea of an Object, think of it as a table. Each record is represented by a row. Each attribute is represented by a column. Because Objects are tables, you can use them to store any collection of data that you might want to publish on your website.” Dan Hickman, Trumba’s president, wrote us: “Some of our competitors offer a canned venue or performer features that let you track and publish that information along with your calendar but our custom objects feature lets you create any type of content that might be associated with your events. The feature can even be used to publish a connected database of information that’s not even related to your calendar.” Examples include attaching venue descriptions and pictures to events, to provide detailed listings of departments in a sleekly retrievable fashion and the ability to solicit and utilize user-generated content. Disclosure: The author helped Trumba start their first blog many years ago. Discuss
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In your closet, how many hats, t-shirts, vests, sweatshirts and other clothing items do you surmise you won that have custom shirt embroidery on them? It’s most likely quite a few. This is one of the very reasons that custom shirt embroidery on company apparel is so advantageous for businesses. It has a long “shelf life,” as they say in the advertising industry. Following are three advantages of having your company apparel go under the custom embroidery knife, so to speak. It’s an investment that pays dividends for years to come.
3 Reasons to Use Custom Shirt Embroidery on Your Company Apparel
Custom embroidery is a time-honored process of putting decorative designs on cloth with needlework. For businesses, this can be a company logo, a corporate slogan , a company-sponsored event – most anything you envision, really. These types of messages and symbols help to brand your company image, as well as provide the following advantages.
Constant Advertising: Items emblazoned with custom embroidery tend to stick around for a while. Once again, think about your own closet, how long have you owned sweatshirts, hats and t-shirts? Probably for a good long while, right? Even when you clean out your closet, you don’t throw them away. You donate them, where they are resold and worn for years again by another party.
This illustrates how and why clothing with custom embroidery tends to stick around for a long time. They are most likely knock around items to run out to the grocery store in, to the post office, to the auto shop, etc. In short, every time they’re worn, it means free advertising for your company.
Way Less Expensive than Traditional Advertising: Which can most small businesses afford – a TV ad, or a sweatshirt with a logo that is custom embroidered? Even radio is out of reach for most small and medium-sized business. With these advertising mediums, your audience has to be watching or listening to a program to a specific program to see or hear your ad. Promotional clothing with custom embroidery, on the other hand, falls into the necessity category – ie, clothing. And, they’re much cheaper to produce.
Builds Customer Trust: One of the primary reasons companies invest in corporate apparel with custom embroidery is that it creates trust with customers. How? A uniform look sends an obvious and subliminal message of professionalism, integrity and dependability. All of lead to customer trust, which in turn leads to sales. Consumers buy from those they trust.
As these reasons highlight, custom shirt embroidery is more than stitching on a garment. It is a marketing strategy that lays the foundation for an increase in company sales. Contact Epolos.com today to learn more. Shirt embroidery specials start at $2.98 for orders over 71 shirts. You can order directly from their website http:///www.epolos.com. Your satisfaction is guaranteed.
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